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Lisa Baird

Commissioner, National Women’s Soccer League; Former CMO, U.S. Olympic Committee

Commissioner, National Women’s Soccer League; Former CMO, U.S. Olympic Committee

Travels From Travels From:
Connecticut, USA
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Lisa Baird Biography

Lisa Baird is the Commissioner of the National Women’s Soccer League. The NWSL is the premier professional women’s soccer league in the United States.

Previously, Baird served as Chief Marketing Officer for New York Public Radio until February 2020. Baird led the marketing and audience development, data, membership, sponsorship and communications teams.

Prior to this position, she was the Chief Marketing Officer of the U.S. Olympic Committee. As the USOC's Chief Marketing Officer, Baird directs the USOC's Sales and Marketing Division and oversees the development of innovative corporate sponsorship and licensing programs that deliver maximum return-on-investment to the USOC's family of Corporate Partners, while leveraging the unique attributes of the U.S. Olympic Team brand. A speaker exclusively represented by Leading Authorities, Lisa Baird addresses non-traditional marketing strategies and messaging.

Baird joined the USOC from Brand Value Advisors, a consultancy advising private equity, merger and acquisition, and venture capital clients. From 2005-07, Baird served as Senior Vice President, Marketing and Consumer Products for the National Football League (NFL), where she directed the league's consumer products, direct marketing, e-commerce, entertainment marketing and advertising programs. She oversaw a portfolio of more than 150 licensees that delivered $3 billion in retail sales. Baird developed the league's first consumer generated ads for the 2006 Super Bowl, launched the league's first youth and Hispanic websites and helped develop NFLShop.com into one of the premier e-commerce sites in sports. She also launched the first virtual sports world for kids, NFLRushZone.com.

From 1999-2005, Baird worked at IBM, first as Vice President, Advertising and then as Senior Vice President, Worldwide Marketing Communications. She led IBM's global marketing initiatives, including the development and execution of advertising, sports marketing, direct marketing, digital marketing and media campaigns in 70 countries. Additionally, she was responsible for the IBM e-business campaign which won the 2006 Grand Effie award as well as numerous advertising, direct marketing and web awards.

From 1996-99, Baird held a series of marketing positions at General Motors, including serving as Chief Creative Officer of e-gm. Prior to that, she worked in positions with leading consumer products companies including Bristol Meyers Squibb, Johnson & Johnson and Procter & Gamble.

Baird is a graduate of Penn State University with both a Bachelor of Arts and Masters of Business Administration degree. She was named one of the top Business-to-Business Marketers in 2004 and serves on the Penn State Center for Sports Business and Research Advisory Board. She and her husband, Bob Baird, live in Connecticut with their three children.

Lisa Baird Videos

  • Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
    Lisa Baird steps into her dream job as she takes on the role of NWSL Commissioner.
  • 2015 Alumni Fellows: Lisa Baird, 1982, 1984g
  • NYU Sports and Society Panel
    On January 31, NYU Sports and Society hosted "48 Hours Before Super Bowl XLVIII: The Lasting Impact of Sports' Greatest Events," a panel discussion...

FAQs on booking Lisa Baird

  • How do I book Lisa Baird to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Lisa Baird, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Baird or any other speaker of your choice.
  • What are the speaker fees for Lisa Baird

    Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lisa Baird are for live events and for virtual events. For the most current speaking fee to hire Lisa Baird, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Lisa Baird speak about?

    Lisa Baird is a keynote speaker and industry expert whose speaking topics include Sales, Marketing and Branding.
  • Where does Lisa Baird travel from?

    Lisa Baird generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Lisa Baird’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Baird or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Lisa Baird for your event is $20,000 - $30,000. Lisa Baird generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Linda Alvarado, Kirsten Ferguson, Ashley K. Stoyanov Ojeda, Lara Schmoisman and Michelle Martinez Reyes. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Baird for an upcoming live or virtual event.

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