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Tuma Basa

Director of Urban Music at YouTube

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 Tuma Basa Biography

As Director of Urban Music at YouTube, Tuma Basa is responsible for leading activities that draw on his deep industry connections and expertise in programming to increase YouTube’s engagement with the urban music community, artists, and consumers. He's also focused on helping artists and labels get the full benefit of YouTube’s direct-to-fan tools through product education.

Prior to YouTube, Basa served as global programming head of hip-hop at Spotify where he was responsible for curating popular playlists for the service including RapCaviar, one of Spotify’s biggest and most popular playlists with over 9 million followers.

Originally from the Democratic Republic of Congo (then called Zaire) in a family originally from Rwanda, Basa spent his childhood in Iowa and moved to Zimbabwe for his entire teen years. Tuma began his career in hip hop with a four-year stint in BET's Music Programming Department. He then went on to spend ten years at MTV in music programming for channels and franchises such as MTV Jams and Sucker Free. While at MTV, Tuma earned his MBA from New York University's Stern School of Business. After MTV, Tuma helped Sean "Puff Daddy" Combs launch REVOLT where he served as Vice President of Music Programming.

FAQs
  • HOW TO BOOK Tuma Basa?

    Our booking agents have successfully helped clients around the world secure talent like Tuma Basa for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Tuma Basa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tuma Basa or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Tuma Basa?

    Booking fees for Tuma Basa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tuma Basa, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Tuma Basa?

    All American Entertainment has successfully secured celebrity talent like Tuma Basa for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tuma Basa for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tuma Basa or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tuma Basa or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Tuma Basa

Director of Urban Music at YouTube

Travels From:
New York, NY, USA
Speaking Fee:

Tuma Basa Biography

As Director of Urban Music at YouTube, Tuma Basa is responsible for leading activities that draw on his deep industry connections and expertise in programming to increase YouTube’s engagement with the urban music community, artists, and consumers. He's also focused on helping artists and labels get the full benefit of YouTube’s direct-to-fan tools through product education.

Prior to YouTube, Basa served as global programming head of hip-hop at Spotify where he was responsible for curating popular playlists for the service including RapCaviar, one of Spotify’s biggest and most popular playlists with over 9 million followers.

Originally from the Democratic Republic of Congo (then called Zaire) in a family originally from Rwanda, Basa spent his childhood in Iowa and moved to Zimbabwe for his entire teen years. Tuma began his career in hip hop with a four-year stint in BET's Music Programming Department. He then went on to spend ten years at MTV in music programming for channels and franchises such as MTV Jams and Sucker Free. While at MTV, Tuma earned his MBA from New York University's Stern School of Business. After MTV, Tuma helped Sean "Puff Daddy" Combs launch REVOLT where he served as Vice President of Music Programming.

FAQs on booking Tuma Basa

  • How to book Tuma Basa?

    Our booking agents have successfully helped clients around the world secure talent like Tuma Basa for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Tuma Basa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tuma Basa or any other celebrity of your choice.
  • How much does it cost to book Tuma Basa?

    Booking fees for Tuma Basa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tuma Basa, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Tuma Basa?

    All American Entertainment has successfully secured celebrity talent like Tuma Basa for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tuma Basa for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tuma Basa or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tuma Basa or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Tuma Basa is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tuma Basa for your event is available upon request. Tuma Basa generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Paul "DJ White Shadow" Blair, Andrew Barber, Boots Riley, Spencer X and Aries. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tuma Basa for an upcoming live or virtual event.

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Speakers Similar to Tuma Basa

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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