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Soon Yu

Author; "Iconic Advantage"

Author; "Iconic Advantage"

Travels From Travels From:
San Francisco, CA, USA
Speaking Fee Speaking Fee:
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Soon Yu Biography

Soon Yu is an international speaker and best selling author on innovation and design who has been featured in the Wall Street Journal, Washington Post, Entrepreneur Magazine and New York Times.

His upcoming book, Iconic Advantage®, challenges businesses, from Fortune 500 to venture-backed startups, to refocus their innovation priorities on building greater iconicity, and offers deeper insights on establishing timeless distinction and relevance. He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments and Signature Communication.

He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler. While at VF, Soon created a $2 billion innovation pipeline, established 3 global innovation centers, and initiated industry-leading design best practices.

Prior to this he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion and best new product, and gained industry recognition from the Webby Award, Favorite Website Award and Dope Award. He has also been a consultant at Bain and Company, and a founder and CEO for numerous venture-backed startups (including Gazoontite, Promeo Technologies and TWRL) and was recognized as a Northern California finalist for the prestigious Ernst & Young “Entrepreneur of the Year” award.

He is a highly sought after speaker on innovation, design and entrepreneurship, and teaches at Parsons School of Design and often guest lectures at Stanford University (where he received his MBA and is active with the GSB Asian Alumni Association).

Soon Yu Videos

  • Thursday Morning Welcome - Soon Yu, Global VP of Innovation, VF ...
  • 60 seconds with Soon Yu, former Global VP, Innovation VF Corp ...

Soon Yu Books

  • Iconic Advantage®: Don’t Chase the New, Innovate the Old
    Iconic Advantage®: Don’t Chase the New, Innovate the Old

FAQs on booking Soon Yu

  • How do I book Soon Yu to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Soon Yu for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Soon Yu, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Soon Yu or any other speaker of your choice.
  • What are the speaker fees for Soon Yu

    Speaking fees for Soon Yu, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Soon Yu are for live events and for virtual events. For the most current speaking fee to hire Soon Yu, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Soon Yu speak about?

    Soon Yu is a keynote speaker and industry expert whose speaking topics include Authors, Business, Creativity Speakers, Entrepreneurism, Innovation, Literary.
  • Where does Soon Yu travel from?

    Soon Yu generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Soon Yu’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Soon Yu for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Soon Yu for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Soon Yu or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Soon Yu is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Soon Yu for your event is available upon request. Soon Yu generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Saj-Nicole Joni, Liene Stevens, Lady Michelle Mone, Tim Ferriss and John Wood. Contact All American Speakers for ratings, reviews, videos and information on scheduling Soon Yu for an upcoming live or virtual event.

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