CEO of the Ultimate Fighting Championship; Owner of Power Slap; Co-Creator & Commentator for "Race For The Seat"

Las Vegas, NV, USA
Live Event: $200,000 and above Virtual Event: Please Contact More Fee Info

Dana White Biography

Dana White, known for his leadership roles in the Ultimate Fighting Championship (UFC) and Thrill One Sports & Entertainment, has played a pivotal part in driving the growth of the UFC. Initially leading the UFC from bankruptcy to a multi-billion dollar enterprise, White's tenacity saw him sign a new seven-year contract as UFC President in 2019. He continued to push boundaries, co-promoting the Floyd Mayweather Jr. vs. Conor McGregor fight and announcing a new boxing league named Zuffa Boxing in 2025. His adeptness in sports promotion and business ventures extends to the creation of "Power Slap," a slap fighting competition, and his co-ownership of Thrill One Sports & Entertainment.

White's business acumen saw him appointed as UFC's Chief Executive Officer in 2023, following the UFC and WWE's merger into TKO Group Holdings. His leadership led to a significant $7.7-billion broadcast deal with Paramount and CBS for UFC starting in 2026. White is also known for his executive producer role in "The Ultimate Surfer," a surfing competition series, and his hosting role in "Dana White's Contender Series," which offers fighters UFC contracts. In 2025, White's influence in the business world was recognized when he was elected to the board of directors for Meta Platforms. In 2026, White co-created and served a commentator for the NASCAR reality TV show "Race For The Seat," which features aspiring drivers competing for a spot on Ram's NASCAR team.

White's accomplishments extend to his contributions to society. As a notable supporter of Donald Trump, White spoke at the Republican National Convention in 2016 and 2024. He also made significant charitable contributions, including to victims of the Las Vegas shooting and various health and sports-related causes. His recognition as "Leading Man of the Year" at the World MMA Awards from 2008 to 2024 and the "Promoter of the Year" award from the Wrestling Observer Newsletter multiple times underscores his impact and influence in the world of sports and beyond.

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Speaker profile last updated by AAE Talent Team on 02/05/2026.

Dana White Videos

Dana White: "Life Changing" If Tom Aspinall Beat Jon Jones | Exclusive Piers Morgan Interview | USN

Dana White: "Life Changing" If Tom Aspinall Beat Jon Jones | Exclusive Piers Morgan Interview | USN

In an exclusive clip from Piers Morgan Uncensored, Dana White speaks to Piers Morgan about Jon Jones' prowess, whether Tom Aspinall can beat Jon...

Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump

Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump

Dana White on Mark Zuckerberg and Donald Trump.

UFC 248: Dana White Post-fight Press Conference

UFC 248: Dana White Post-fight Press Conference

Hear from UFC President Dana White after UFC 248: Adesanya vs Romero.

  • How do I book Dana White to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Dana White for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dana White, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dana White or any other speaker of your choice.
  • What are the speaker fees for Dana White

    Speaking fees for Dana White, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dana White are $200,000 and above for live events and available upon request for virtual events. For the most current speaking fee to hire Dana White, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Dana White speak about?

    Dana White is a keynote speaker and industry expert whose speaking topics include Athlete, Boxing, Business, Business Growth, Business Leadership, Entrepreneurship, Innovation, Leadership, Martial Arts
  • Where does Dana White travel from?

    Dana White generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Dana White’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Dana White for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dana White for your next private or corporate function.
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Dana White is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Dana White for your event is $200,000 and above. Dana White generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Earvin “Magic” Johnson, Kevin O'Leary, Peter Diamandis and Alex Rodriguez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dana White for an upcoming live or virtual event.

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