Dana White

CEO, President of the Ultimate Fighting Championship; Businessman; Owner of Power Slap

Travels From Travels From:
Las Vegas, NV, USA
Speaking Fee Speaking Fee:
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Dana White Biography

Dana White is an American businessman and the current President of the Ultimate Fighting Championship (UFC), which is the largest mixed martial arts organization in the world. Under White's leadership, the UFC has grown into a globally popular multibillion-dollar enterprise. As of August 2019, White's net worth was estimated at $500 million. In addition to his role at UFC, White is a co-founder and owner of "Power Slap," a slap fighting competition that debuted in January 2023, broadcast on the digital streaming platform Rumble.

White moved to Las Vegas in the late 1990s to become a boxercise instructor and martial arts coach under John Lewis. While managing MMA fighters Tito Ortiz and Chuck Liddell, White met Bob Meyrowitz, owner of Semaphore Entertainment Group, the parent company of the UFC. Learning that Meyrowitz was looking to sell the UFC, White and childhood friend Lorenzo Fertitta, an executive at Station Casinos, acquired the UFC for $2 million in January 2001. In April 2023, under White's stewardship, the UFC merged with WWE to form TKO Group Holdings, with White serving as CEO.

Since acquiring the UFC, White has transformed it into a highly successful business, grossing $600 million in 2015. In 2016, White confirmed the sale of UFC to WME/IMG, but remained with the company, signing a new seven-year contract to coincide with UFC's deal with ESPN. In 2021, White added to his portfolio as an executive producer of "The Ultimate Surfer," a surfing competition series on ABC, and in 2022, he became a co-owner of Thrill One Sports & Entertainment. White announced plans to re-enter boxing promotion, aiming to be fully involved by 2025.

Beyond his business ventures, White is a current member of the board at Meta Platforms and has been recognized with multiple awards, including the World MMA Awards' Leading Man of the Year from 2008 to 2024 and Wrestling Observer Newsletter's Promoter of the Year multiple times between 2005 and 2016. He has also been philanthropically active, donating to various causes such as the Las Vegas shooting victims in 2017, Dustin Poirier's charity, and The Good Fight Foundation.

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Speaker profile last updated by AAE Talent Team on 02/06/2025.

Dana White Videos

  • Dana White: "Life Changing" If Tom Aspinall Beat Jon Jones | Exclusive Piers Morgan Interview | USN
    In an exclusive clip from Piers Morgan Uncensored, Dana White speaks to Piers Morgan about Jon Jones' prowess, whether Tom Aspinall can beat Jon...
  • Dana White: Joining the Board at Meta, the Bryce Mitchell Controversy, and His Friendship With Trump
    Dana White on Mark Zuckerberg and Donald Trump.
  • UFC 248: Dana White Post-fight Press Conference
    Hear from UFC President Dana White after UFC 248: Adesanya vs Romero.

FAQs on booking Dana White

  • How do I book Dana White to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Dana White for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Dana White, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dana White or any other speaker of your choice.
  • What are the speaker fees for Dana White

    Speaking fees for Dana White, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dana White are for live events and for virtual events. For the most current speaking fee to hire Dana White, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Dana White speak about?

    Dana White is a keynote speaker and industry expert whose speaking topics include Athlete, Boxing, Business, Business Growth, Business Leadership, Entrepreneurship, Innovation, Leadership, Martial Arts.
  • Where does Dana White travel from?

    Dana White generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Dana White’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Dana White for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dana White for your next private or corporate function.
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Dana White is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Dana White for your event is $200,000 and above. Dana White generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Earvin “Magic” Johnson, Daymond John, Kevin O'Leary, Sara Blakely and Alex Rodriguez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dana White for an upcoming live or virtual event.

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