Dana White

Dana White, known for his leadership roles in the Ultimate Fighting Championship (UFC) and Thrill One Sports & Entertainment, has played a pivotal part in driving the growth of the UFC. Initially leading the UFC from bankruptcy to a multi-billion dollar enterprise, White's tenacity saw him sign a new seven-year contract as UFC President in 2019. He continued to push boundaries, co-promoting the Floyd Mayweather Jr. vs. Conor McGregor fight and announcing a new boxing league named Zuffa Boxing in 2025. His adeptness in sports promotion and business ventures extends to the creation of "Power Slap," a slap fighting competition, and his co-ownership of Thrill One Sports & Entertainment.

White's business acumen saw him appointed as UFC's Chief Executive Officer in 2023, following the UFC and WWE's merger into TKO Group Holdings. His leadership led to a significant $7.7-billion broadcast deal with Paramount and CBS for UFC starting in 2026. White is also known for his executive producer role in "The Ultimate Surfer," a surfing competition series, and his hosting role in "Dana White's Contender Series," which offers fighters UFC contracts. In 2025, White's influence in the business world was recognized when he was elected to the board of directors for Meta Platforms. In 2026, White co-created and served a commentator for the NASCAR reality TV show "Race For The Seat," which features aspiring drivers competing for a spot on Ram's NASCAR team.

White's accomplishments extend to his contributions to society. As a notable supporter of Donald Trump, White spoke at the Republican National Convention in 2016 and 2024. He also made significant charitable contributions, including to victims of the Las Vegas shooting and various health and sports-related causes. His recognition as "Leading Man of the Year" at the World MMA Awards from 2008 to 2024 and the "Promoter of the Year" award from the Wrestling Observer Newsletter multiple times underscores his impact and influence in the world of sports and beyond.