Click to Open Search Bar

Anindya Ghose

Foremost Authority on the Mobile Economy; Digital Marketing & Big Data Expert; NYU Stern School of Business Professor; Author, “Tap: Unlocking the Mobile Economy” (forthcoming)

REQUEST BOOKING INFORMATION

 Anindya Ghose Biography

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China. He was recently named by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally.

He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, [email protected], Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua, and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea.

He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.

-
Videos
Books
Tap: Unlocking the Mobile Economy (MIT Press)

Tap: Unlocking the Mobile Economy (MIT Press)

Speaking Topics
  • Big data, Internet marketing, Business analytics, Mobile marketing, Digital analytics, Social media, Digital marketing, Wearable technologies, Digital advertising, Crowdsourcing, Crowdfunding, Internet Economy

    He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally.

  • How to Win in the Mobile Economy

    The mobile economy is reaching a global tipping point. It’s the massive mobile shift developers have been working toward, marketers have been hearing about and brands have been anticipating – mobile is the future of business and that future is here. If you are responsible for branding, marketing or advertising decisions, Anindya Ghose will help you prepare for and capitalize on it. Drawing from his forthcoming book, TAP: Forces that Shape the Mobile Economy (MIT Press), Professor Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. Drawing on extensive research in the U.S., Europe and Asia, and a variety of real-world examples from many other countries in the world, his insights will empower you to tap into nine forces shaping the mobile economy, show you how to resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy. Through his TAP framework, he demonstrates the true power behind mobile marketing: the influence it wields over shoppers, the behavioral and economic motivations behind that influence, the lucrative opportunities it represents, and how organizations can start to rethink their marketing strategy based on these insights. Whether you’re marketing products or services in telecom, retail, banking, ecommerce, healthcare, manufacturing, hospitality or any field, Professor Ghose will expand your current understanding of how mobile is shaping the digital economy, how to leverage the nine forces and especially what the future of mobile looks like.

  • Digital Marketing Strategy and Analytics: How Businesses Can Benefit

    How should firms be thinking about digital marketing? What are the challenges faced by firms adopting digital media? How they should resolve issues surrounding advertising investments and attribution? Anindya Ghose answers these questions and shares best practices for businesses. While there will be sufficient attention given to top-level strategy used by companies adopting digital marketing, he also dissects digital analytics-oriented tools and how they make organizations more intelligent in the ways they conduct business in the digital age. Measurement plays a big role, emphasizes Professor Ghose. Thriving in such a digital-centric environment requires the understanding and leveraging of the major mega-trends of today, such as digital attribution, social listening, Big Data and the social-graph for external and internal business innovation. Based on the composition of the participants, he can speak about how specific firms can create a comprehensive digital marketing plan and execute it. He can also discuss how to create omni-channel (offline-online) synergies.

  • The Future of Business: Thriving in the Digital Economy

    The emergence of the internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated; others have been deeply transformed, and new digital strategies are continuously emerging, spurred by the unprecedented access to vast amounts of information about products, firms and consumer behavior. From Twitter to Facebook to Google to Amazon to Apple, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age. The internet is now encroaching core business activities such as new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds of business models. Traditional businesses have always been about the 4Ps: Product, Price, Place, and Promotion. Professor Ghose delves deep into helping organizations win in the digital economy by showing how the digital revolution has transformed all of the above, augmented with the 5th P: Participation by consumers.

  • The New Competitive Advantage: Big Data and Business Analytics

    Business analytics is the intersection of business and technology, deeply embedded in a culture of data. As a strategic asset, business analytics offers many organizations new opportunities for competitive advantage. How should organizations be thinking about data-driven decision-making? What is Big Data, anyway? And when do firms need it and when can they do without it? The digital economy is complex, and offers more questions than answers. Anindya Ghose helps firms navigate the complicated and unknown, including what happens in a world with an abundance of data? How can you establish a business analytics culture within your organization? How would your strategy change if you could test your decisions using data? Could business analytics create new business opportunities? How can one develop a deeper understanding of what business analytics means in today’s world of Big Data?

FAQs
  • HOW TO BOOK Anindya Ghose?

    Our booking agents have successfully helped clients around the world secure talent like Anindya Ghose for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anindya Ghose, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anindya Ghose or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Anindya Ghose?

    Booking fees for Anindya Ghose, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anindya Ghose, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Anindya Ghose?

    All American Entertainment has successfully secured celebrity talent like Anindya Ghose for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anindya Ghose for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anindya Ghose or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anindya Ghose or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Anindya Ghose

Foremost Authority on the Mobile Economy; Digital Marketing & Big Data Expert; NYU Stern School of Business Professor; Author, “Tap: Unlocking the Mobile Economy” (forthcoming)

Travels From:
New York, NY, USA
Speaking Fee:

Anindya Ghose Biography

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China. He was recently named by Business Week as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally.

He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, [email protected], Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua, and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea.

He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University's Tepper School of Business.

Anindya Ghose Videos

  • New Frontiers in Mobile Marketing Using Behavioral Analytics
  • Ideas Never Sleep // Value Shift - The Mobile Revolution
  • Ideas Never Sleep // Quickfire Q&A - An Introduction to Crowdfunding

Anindya Ghose Books

Speaker Lists Featuring Anindya Ghose

Anindya Ghose Speaking Topics

  • Big data, Internet marketing, Business analytics, Mobile marketing, Digital analytics, Social media, Digital marketing, Wearable technologies, Digital advertising, Crowdsourcing, Crowdfunding, Internet Economy

    He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally.

  • How to Win in the Mobile Economy

    The mobile economy is reaching a global tipping point. It’s the massive mobile shift developers have been working toward, marketers have been hearing about and brands have been anticipating – mobile is the future of business and that future is here. If you are responsible for branding, marketing or advertising decisions, Anindya Ghose will help you prepare for and capitalize on it. Drawing from his forthcoming book, TAP: Forces that Shape the Mobile Economy (MIT Press), Professor Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. Drawing on extensive research in the U.S., Europe and Asia, and a variety of real-world examples from many other countries in the world, his insights will empower you to tap into nine forces shaping the mobile economy, show you how to resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy. Through his TAP framework, he demonstrates the true power behind mobile marketing: the influence it wields over shoppers, the behavioral and economic motivations behind that influence, the lucrative opportunities it represents, and how organizations can start to rethink their marketing strategy based on these insights. Whether you’re marketing products or services in telecom, retail, banking, ecommerce, healthcare, manufacturing, hospitality or any field, Professor Ghose will expand your current understanding of how mobile is shaping the digital economy, how to leverage the nine forces and especially what the future of mobile looks like.

  • Digital Marketing Strategy and Analytics: How Businesses Can Benefit

    How should firms be thinking about digital marketing? What are the challenges faced by firms adopting digital media? How they should resolve issues surrounding advertising investments and attribution? Anindya Ghose answers these questions and shares best practices for businesses. While there will be sufficient attention given to top-level strategy used by companies adopting digital marketing, he also dissects digital analytics-oriented tools and how they make organizations more intelligent in the ways they conduct business in the digital age. Measurement plays a big role, emphasizes Professor Ghose. Thriving in such a digital-centric environment requires the understanding and leveraging of the major mega-trends of today, such as digital attribution, social listening, Big Data and the social-graph for external and internal business innovation. Based on the composition of the participants, he can speak about how specific firms can create a comprehensive digital marketing plan and execute it. He can also discuss how to create omni-channel (offline-online) synergies.

  • The Future of Business: Thriving in the Digital Economy

    The emergence of the internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated; others have been deeply transformed, and new digital strategies are continuously emerging, spurred by the unprecedented access to vast amounts of information about products, firms and consumer behavior. From Twitter to Facebook to Google to Amazon to Apple, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age. The internet is now encroaching core business activities such as new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds of business models. Traditional businesses have always been about the 4Ps: Product, Price, Place, and Promotion. Professor Ghose delves deep into helping organizations win in the digital economy by showing how the digital revolution has transformed all of the above, augmented with the 5th P: Participation by consumers.

  • The New Competitive Advantage: Big Data and Business Analytics

    Business analytics is the intersection of business and technology, deeply embedded in a culture of data. As a strategic asset, business analytics offers many organizations new opportunities for competitive advantage. How should organizations be thinking about data-driven decision-making? What is Big Data, anyway? And when do firms need it and when can they do without it? The digital economy is complex, and offers more questions than answers. Anindya Ghose helps firms navigate the complicated and unknown, including what happens in a world with an abundance of data? How can you establish a business analytics culture within your organization? How would your strategy change if you could test your decisions using data? Could business analytics create new business opportunities? How can one develop a deeper understanding of what business analytics means in today’s world of Big Data?

FAQs on booking Anindya Ghose

  • How to book Anindya Ghose?

    Our booking agents have successfully helped clients around the world secure talent like Anindya Ghose for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Anindya Ghose, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anindya Ghose or any other celebrity of your choice.
  • How much does it cost to book Anindya Ghose?

    Booking fees for Anindya Ghose, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anindya Ghose, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Anindya Ghose?

    All American Entertainment has successfully secured celebrity talent like Anindya Ghose for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anindya Ghose for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anindya Ghose or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anindya Ghose or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Anindya Ghose is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Anindya Ghose for your event is $10,000 - $20,000. Anindya Ghose generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Igor Beuker, Jeff Jarvis, David Pogue, Peter Hinssen and Peter Thiel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anindya Ghose for an upcoming event.

Anindya Ghose Speaker Videos

  • New Frontiers in Mobile Marketing Using Behavioral Analytics
    Ideas Never Sleep // Value Shift - The Mobile Revolution
  • Ideas Never Sleep // Quickfire Q&A - An Introduction to Crowdfunding
    Analytics in the New Mobile Economy
  • Webinar - Location based mobile advertising lessons for Retailers
    Ideas Never Sleep // Value Shift - The Internet of Things

Anindya Ghose Speaking Topics

  • Big data, Internet marketing, Business analytics, Mobile marketing, Digital analytics, Social media, Digital marketing, Wearable technologies, Digital advertising, Crowdsourcing, Crowdfunding, Internet Economy

    He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally.

  • How to Win in the Mobile Economy

    The mobile economy is reaching a global tipping point. It’s the massive mobile shift developers have been working toward, marketers have been hearing about and brands have been anticipating – mobile is the future of business and that future is here. If you are responsible for branding, marketing or advertising decisions, Anindya Ghose will help you prepare for and capitalize on it. Drawing from his forthcoming book, TAP: Forces that Shape the Mobile Economy (MIT Press), Professor Ghose discusses why it is time to seize the opportunities created by the global prevalence and dependence on smartphones. Drawing on extensive research in the U.S., Europe and Asia, and a variety of real-world examples from many other countries in the world, his insights will empower you to tap into nine forces shaping the mobile economy, show you how to resolve consumer behavioral contradictions and delight consumers all at the same time with a mobile strategy. Through his TAP framework, he demonstrates the true power behind mobile marketing: the influence it wields over shoppers, the behavioral and economic motivations behind that influence, the lucrative opportunities it represents, and how organizations can start to rethink their marketing strategy based on these insights. Whether you’re marketing products or services in telecom, retail, banking, ecommerce, healthcare, manufacturing, hospitality or any field, Professor Ghose will expand your current understanding of how mobile is shaping the digital economy, how to leverage the nine forces and especially what the future of mobile looks like.

  • Digital Marketing Strategy and Analytics: How Businesses Can Benefit

    How should firms be thinking about digital marketing? What are the challenges faced by firms adopting digital media? How they should resolve issues surrounding advertising investments and attribution? Anindya Ghose answers these questions and shares best practices for businesses. While there will be sufficient attention given to top-level strategy used by companies adopting digital marketing, he also dissects digital analytics-oriented tools and how they make organizations more intelligent in the ways they conduct business in the digital age. Measurement plays a big role, emphasizes Professor Ghose. Thriving in such a digital-centric environment requires the understanding and leveraging of the major mega-trends of today, such as digital attribution, social listening, Big Data and the social-graph for external and internal business innovation. Based on the composition of the participants, he can speak about how specific firms can create a comprehensive digital marketing plan and execute it. He can also discuss how to create omni-channel (offline-online) synergies.

  • The Future of Business: Thriving in the Digital Economy

    The emergence of the internet has drastically changed various aspects of an organization’s operations. Some traditional marketing strategies are now completely outdated; others have been deeply transformed, and new digital strategies are continuously emerging, spurred by the unprecedented access to vast amounts of information about products, firms and consumer behavior. From Twitter to Facebook to Google to Amazon to Apple, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age. The internet is now encroaching core business activities such as new product design, advertising, marketing and sales, creation of word-of-mouth and customer service. It is fostering newer kinds of business models. Traditional businesses have always been about the 4Ps: Product, Price, Place, and Promotion. Professor Ghose delves deep into helping organizations win in the digital economy by showing how the digital revolution has transformed all of the above, augmented with the 5th P: Participation by consumers.

  • The New Competitive Advantage: Big Data and Business Analytics

    Business analytics is the intersection of business and technology, deeply embedded in a culture of data. As a strategic asset, business analytics offers many organizations new opportunities for competitive advantage. How should organizations be thinking about data-driven decision-making? What is Big Data, anyway? And when do firms need it and when can they do without it? The digital economy is complex, and offers more questions than answers. Anindya Ghose helps firms navigate the complicated and unknown, including what happens in a world with an abundance of data? How can you establish a business analytics culture within your organization? How would your strategy change if you could test your decisions using data? Could business analytics create new business opportunities? How can one develop a deeper understanding of what business analytics means in today’s world of Big Data?

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Anindya Ghose

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

TOP