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Paul Gillin

Veteran Technology Journalist and Critically Acclaimed Author

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 Paul Gillin Biography

Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes, and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviews of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine.

Paul's book, Secrets of Social Media Marketing, is a practical guide to implementing the best practices of successful publishers and marketers. His most recent book, titled Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Accounts Leads, and Build Client Relationships, was published in January, 2011.

In addition to his consulting and speaking, Paul writes a column for BtoB magazine and contributes to many blogs and online publications. His work has appeared in The New York Times, Advertising Age, San Jose Mercury News and many other prominent publications. He also writes the popular NewspaperDeathWatch.com blog.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.

Videos
Books
Attack of the Customers: Why Critics Assault Brands Online and How To Avoid  Becoming a Victim

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt

The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)

The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)

Speaking Topics
  • Business-to-Business: The Sweet Spot for Social Marketing

    Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented. B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship. B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.

  • Flipping the Funnel: How to Use the New Tools of Social Selling

    Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

FAQs
  • HOW TO BOOK Paul Gillin?

    Our booking agents have successfully helped clients around the world secure talent like Paul Gillin for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Paul Gillin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Paul Gillin or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Paul Gillin?

    Booking fees for Paul Gillin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Paul Gillin, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Paul Gillin?

    All American Entertainment has successfully secured celebrity talent like Paul Gillin for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Paul Gillin for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Paul Gillin or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Paul Gillin or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Paul Gillin

Veteran Technology Journalist and Critically Acclaimed Author

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Paul Gillin Biography

Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes, and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviews of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine.

Paul's book, Secrets of Social Media Marketing, is a practical guide to implementing the best practices of successful publishers and marketers. His most recent book, titled Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Accounts Leads, and Build Client Relationships, was published in January, 2011.

In addition to his consulting and speaking, Paul writes a column for BtoB magazine and contributes to many blogs and online publications. His work has appeared in The New York Times, Advertising Age, San Jose Mercury News and many other prominent publications. He also writes the popular NewspaperDeathWatch.com blog.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.

Paul Gillin Videos

  • B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4

Paul Gillin Books

Paul Gillin Speaking Topics

  • Business-to-Business: The Sweet Spot for Social Marketing

    Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented. B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship. B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.

  • Flipping the Funnel: How to Use the New Tools of Social Selling

    Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

FAQs on booking Paul Gillin

  • How to book Paul Gillin?

    Our booking agents have successfully helped clients around the world secure talent like Paul Gillin for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Paul Gillin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Paul Gillin or any other celebrity of your choice.
  • How much does it cost to book Paul Gillin?

    Booking fees for Paul Gillin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Paul Gillin, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Paul Gillin?

    All American Entertainment has successfully secured celebrity talent like Paul Gillin for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Paul Gillin for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Paul Gillin or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Paul Gillin or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics such as Business-to-Business: The Sweet Spot for Social Marketing and Flipping the Funnel: How to Use the New Tools of Social Selling. The estimated speaking fee range to book Paul Gillin for your event is $10,000 - $20,000. Paul Gillin generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matt Bai, Jeffrey Masson, Jason Kottke, Sam Harris and Antonio Damasio. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paul Gillin for an upcoming live or virtual event.

Paul Gillin Speaker Videos

  • B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4

Paul Gillin Speaking Topics

  • Business-to-Business: The Sweet Spot for Social Marketing

    Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented. B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship. B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.

  • Flipping the Funnel: How to Use the New Tools of Social Selling

    Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Paul Gillin

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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