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Paul Gillin

Veteran Technology Journalist and Critically Acclaimed Author

Paul Gillin

Paul Gillin

Veteran Technology Journalist and Critically Acclaimed Author

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Authors, Science and Technology, Sports, Technology Speakers, Writers and Journalists
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Paul Gillin Biography

Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes, and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviews of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine.

Paul's book, Secrets of Social Media Marketing, is a practical guide to implementing the best practices of successful publishers and marketers. His most recent book, titled Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Accounts Leads, and Build Client Relationships, was published in January, 2011.

In addition to his consulting and speaking, Paul writes a column for BtoB magazine and contributes to many blogs and online publications. His work has appeared in The New York Times, Advertising Age, San Jose Mercury News and many other prominent publications. He also writes the popular NewspaperDeathWatch.com blog.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.

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Paul Gillin Speaking Topics

  • Flipping the Funnel: How to Use the New Tools of Social Selling

    Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage

    Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.

  • Business-to-Business: The Sweet Spot for Social Marketing

    Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented.

    B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship.

    B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.

Paul Gillin Videos

  • B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
    B2B Social Media Marketing with Paul Gillin -- Mad Marketing TV Ep 4
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Paul Gillin Books

  • Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
    Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
  • Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
  • The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
    The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
  • Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
    Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
  • The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
    The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)

FAQs on booking Paul Gillin

  • How do I book Paul Gillin to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Paul Gillin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Paul Gillin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paul Gillin or any other speaker of your choice.

  • What are the speaker fees for Paul Gillin

    Speaking fees for Paul Gillin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Paul Gillin are for live events and for virtual events. For the most current speaking fee to hire Paul Gillin, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Paul Gillin speak about?

    Paul Gillin is a keynote speaker and industry expert whose speaking topics include Authors, Science and Technology, Sports, Technology Speakers, Writers and Journalists.

  • Where does Paul Gillin travel from?

    Paul Gillin generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Paul Gillin’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Paul Gillin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paul Gillin for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paul Gillin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics such as Flipping the Funnel: How to Use the New Tools of Social Selling and Business-to-Business: The Sweet Spot for Social Marketing. The estimated speaking fee range to book Paul Gillin for your event is $10,000 - $20,000. Paul Gillin generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Matt Bai, Michael B. Horn, Jason Kottke, Sam Harris and Antonio Damasio. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paul Gillin for an upcoming live or virtual event.

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