Paul Gillin

Paul Gillin is a veteran technology journalist with more than 25 years of editorial experience. Since 2005, he has advised marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He is a popular speaker who is known for his ability to simplify complex concepts using plain talk, anecdotes, and humor.

Paul was previously founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Prior to that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

His critically acclaimed 2007 book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. Among the more than 100 positive published reviews of The New Influencers were The Wall Street Journal, The San Jose Mercury News and the BBC. The book was also awarded a silver medal in the business category by Foreword magazine.

Paul's book, Secrets of Social Media Marketing, is a practical guide to implementing the best practices of successful publishers and marketers. His most recent book, titled Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Accounts Leads, and Build Client Relationships, was published in January, 2011.

In addition to his consulting and speaking, Paul writes a column for BtoB magazine and contributes to many blogs and online publications. His work has appeared in The New York Times, Advertising Age, San Jose Mercury News and many other prominent publications. He also writes the popular NewspaperDeathWatch.com blog.

Paul is a Research Fellow and a member of the advisory board of the Society for New Communications Research and he co-chairs the social media cluster for the Massachusetts Technology Leadership Council. Married with two children, he lives in Framingham, MA, where he lives and dies by the fortunes of the Boston Red Sox.