Entrepreneurship & Group Entertainment Innovator; Co-Founder & Former CEO of Tough Mudder; CEO at Immersive Gamebox
Will Dean Biography
Will Dean MBE is a British entrepreneur recognized as the co-founder and former CEO of Tough Mudder, a global endurance event series that influenced the fitness and obstacle course industry. Dean, a former British counter-terrorism officer, developed the concept for Tough Mudder while attending Harvard Business School, where it was a semifinalist in the school's annual business plan competition. Despite skepticism from faculty, Dean moved forward with the idea. Tough Mudder's inaugural event took place at a ski resort in Pennsylvania, attracting 5,000 participants, far surpassing initial expectations.
Tough Mudder featured 7- to 12-mile obstacle courses designed to test strength, stamina, mental grit, and teamwork. The company became one of the fastest-growing athletic and team-building activities in the United States, generating more than $125 million in annual revenue and engaging over 6 million participants. Tough Mudder raised over $13 million for charities, including Help for Heroes and other organizations worldwide, and operated without outside funding.
Dean's achievements in entrepreneurship have been recognized with honors such as the EY Entrepreneur Of The Year Emerging Award, inclusion in Crain's 40 Under 40 list, and Fortune's 40 Under 40: Ones to Watch. Dean was appointed MBE (Member of the Most Excellent Order of the British Empire) for charitable contributions to sport. He is the author of "It Takes a Tribe," which explores his experiences at Tough Mudder. Dean also chairs the advisory group for the Centre for Entrepreneurship at Bristol University.
After leaving Tough Mudder, Dean became CEO and co-founder of Immersive Gamebox, a group entertainment company that uses motion tracking, projection mapping, surround sound, and touch screens to create immersive gaming experiences. Immersive Gamebox offers team-based challenges based on popular intellectual properties such as "Squid Game" and "PAW Patrol," partnering with networks like Netflix and Paramount. Dean's work in group entertainment and technology reflects his focus on entrepreneurship, leadership, and fostering community through shared experiences.
Will Dean Videos
Electric Gamebox's Will Dean on Making Digital Gaming
Innovative Locations: Electric Gamebox's Will Dean on Making Digital Gaming Social Again (Webinar).
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Our experienced booking agents have successfully helped clients around the world secure speakers like Will Dean for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Will Dean, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Will Dean or any other speaker of your choice. -
What are the speaker fees for Will Dean
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What topics does Will Dean speak about?
Will Dean is a keynote speaker and industry expert whose speaking topics include Business Leadership, Entrepreneurship, Executive Leadership, Extreme Sports, Health & Wellness, Innovation, Leadership -
Where does Will Dean travel from?
Will Dean generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Will Dean is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Will Dean for your event is available upon request. Will Dean generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mary Jo Gorman, Giovanni Colella, Vic Strecher, Alberto Perlman and Earvin “Magic” Johnson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Dean for an upcoming live or virtual event.
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