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Will Dean

Founder and CEO of Tough Mudder, the Premier Obstacle Course Series

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 Will Dean Biography

Will Dean is the founder and CEO of Tough Mudder, a hardcore, 10+ mile obstacle course series with more than 50 events on three continents in 2013. The company has reached more than one million participants to date, who have raised more than $5.8 million for Wounded Warrior Project, Tough Mudder’s charity partner in the United States.

At 28, Dean, then a second-year MBA candidate at Harvard Business School, came up with the idea for Tough Mudder while sitting in his dorm room and submitted a proposal to Harvard Business School’s Business Plan Contest. In 2010, less than a year later, Tough Mudder’s first event was held at a ski resort in Pennsylvania. In fewer than four years, Tough Mudder has grown into the premier adventure challenge series in the world.

As CEO, Dean oversees the daily operations of more than 150 employees, working from the headquarters in Brooklyn, New York and expansion offices in London and Melbourne. In 2012, Dean was named to Crain’s annual 40 Under 40 list, with his company earning more than $75.5 M in revenue and growing more than 3250 percent since its creation in late 2009. In 2013, he was awarded the WWP Talkhouse Award for his service efforts and was named a finalist for Ernst & Young’s Entrepreneur of the Year Award.

Dean is a graduate of Harvard Business School and the University of Bristol (BSc). Prior to founding Tough Mudder, he worked as a counterterrorism officer at The UK Foreign and Commonwealth Office and founded two other companies. A native of Great Britain, Will grew up in the Sherwood Forest, Nottinghamshire, England, where his family still lives. He is a keen sportsman and has competed in marathons and triathlons on three different continents.

He currently resides in Brooklyn with his wife Katie.

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  • HOW TO BOOK Will Dean?

    Our booking agents have successfully helped clients around the world secure talent like Will Dean for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Will Dean, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Will Dean or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Will Dean?

    Booking fees for Will Dean, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Will Dean, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Will Dean?

    All American Entertainment has successfully secured celebrity talent like Will Dean for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Will Dean for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Will Dean or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Will Dean or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Will Dean

Founder and CEO of Tough Mudder, the Premier Obstacle Course Series

Travels From:
Brooklyn, NY, USA
Speaking Fee:

Will Dean Biography

Will Dean is the founder and CEO of Tough Mudder, a hardcore, 10+ mile obstacle course series with more than 50 events on three continents in 2013. The company has reached more than one million participants to date, who have raised more than $5.8 million for Wounded Warrior Project, Tough Mudder’s charity partner in the United States.

At 28, Dean, then a second-year MBA candidate at Harvard Business School, came up with the idea for Tough Mudder while sitting in his dorm room and submitted a proposal to Harvard Business School’s Business Plan Contest. In 2010, less than a year later, Tough Mudder’s first event was held at a ski resort in Pennsylvania. In fewer than four years, Tough Mudder has grown into the premier adventure challenge series in the world.

As CEO, Dean oversees the daily operations of more than 150 employees, working from the headquarters in Brooklyn, New York and expansion offices in London and Melbourne. In 2012, Dean was named to Crain’s annual 40 Under 40 list, with his company earning more than $75.5 M in revenue and growing more than 3250 percent since its creation in late 2009. In 2013, he was awarded the WWP Talkhouse Award for his service efforts and was named a finalist for Ernst & Young’s Entrepreneur of the Year Award.

Dean is a graduate of Harvard Business School and the University of Bristol (BSc). Prior to founding Tough Mudder, he worked as a counterterrorism officer at The UK Foreign and Commonwealth Office and founded two other companies. A native of Great Britain, Will grew up in the Sherwood Forest, Nottinghamshire, England, where his family still lives. He is a keen sportsman and has competed in marathons and triathlons on three different continents.

He currently resides in Brooklyn with his wife Katie.

FAQs on booking Will Dean

  • How to book Will Dean?

    Our booking agents have successfully helped clients around the world secure talent like Will Dean for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Will Dean, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Will Dean or any other celebrity of your choice.
  • How much does it cost to book Will Dean?

    Booking fees for Will Dean, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Will Dean, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Will Dean?

    All American Entertainment has successfully secured celebrity talent like Will Dean for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Will Dean for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Will Dean or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Will Dean or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Will Dean is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Will Dean for your event is available upon request. Will Dean generally travels from Brooklyn, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Freeman, Alberto Perlman, Jeff Raider, Vic Strecher, Ph.D. MSP and Mitchell Besser. Contact All American Speakers for ratings, reviews, videos and information on scheduling Will Dean for an upcoming event.

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Speakers Similar to Will Dean

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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