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Julie Rice

Founder of LifeShop & Co-Founder of SoulCycle

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 Julie Rice Biography

Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice served as Co-CEO at SoulCycle from 2006 to 2015 before becoming the Chief Brand Officer at WeWork in November 2017. Today, Julie now serves as Partner at WeWork.

Rice and her partner Elizabeth Cutler started SoulCycle in 2006 in the rear lobby of an Upper West Side dance studio found on Craigslist. As founders, CEO's and Chief Creative Officers, they grew the company to 60 studios. Cutler and Rice were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014 and were voted one of Fast Company’s Most Creative People in Business. In 2015, Cutler and Rice were honored as two of AdWeek’s Brand Geniuses.

Rice's life's work has been about building community and she brings that focus to her new role at WeWork. At WeWork, Rice is approaching everything through the lens of community – she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Prior to opening SoulCycle, Rice worked in the entertainment business, discovering and developing talent for companies like Handprint Entertainment in Los Angeles, where she lived for nine years. A graduate of the State University of New York at Binghamton, Rice majored in English and Theater. Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker.

Videos
Speaking Topics
  • How I Get It Done: WeWork’s Julie Rice Always Takes the Stairs

  • How I Build This: from SoulCycle to WeWork

  • SoulCycle’s Julie Rice Wants to Whip WeWork Into Shape

FAQs
  • HOW TO BOOK Julie Rice?

    Our booking agents have successfully helped clients around the world secure talent like Julie Rice for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Julie Rice, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Julie Rice or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Julie Rice?

    Booking fees for Julie Rice, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Julie Rice, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Julie Rice?

    All American Entertainment has successfully secured celebrity talent like Julie Rice for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Julie Rice for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Julie Rice or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Julie Rice or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Julie Rice

Founder of LifeShop & Co-Founder of SoulCycle

Travels From:
New York, NY, USA
Speaking Fee:
Live Event: Please Contact  
Virtual Event: Please Contact

Julie Rice Biography

Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice served as Co-CEO at SoulCycle from 2006 to 2015 before becoming the Chief Brand Officer at WeWork in November 2017. Today, Julie now serves as Partner at WeWork.

Rice and her partner Elizabeth Cutler started SoulCycle in 2006 in the rear lobby of an Upper West Side dance studio found on Craigslist. As founders, CEO's and Chief Creative Officers, they grew the company to 60 studios. Cutler and Rice were honored as one of Goldman Sachs’ 100 Builders + Innovators in 2013 and 2014 and were voted one of Fast Company’s Most Creative People in Business. In 2015, Cutler and Rice were honored as two of AdWeek’s Brand Geniuses.

Rice's life's work has been about building community and she brings that focus to her new role at WeWork. At WeWork, Rice is approaching everything through the lens of community – she is focusing on WeWork's brand and the experience WeWork provides its members, and seeking new and innovative ways to grow and share the WeWork experience around the globe.

Prior to opening SoulCycle, Rice worked in the entertainment business, discovering and developing talent for companies like Handprint Entertainment in Los Angeles, where she lived for nine years. A graduate of the State University of New York at Binghamton, Rice majored in English and Theater. Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker.

Julie Rice Videos

  • Julie Rice | The INBOUND Studio
    Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice served as Co-CEO at SoulCycle from 2006 to 2015...
  • Julie Rice | INBOUND 2018 Spotlight
    As cofounder of SoulCycle, Julie helped invent the lifestyle fitness movement that has taken the world by storm. In her new role as Chief Brand...
  • Julie Rice: What You Won't Learn in School | Adobe Creative Cloud
    “Small actions turn into big businesses.” Hear from SoulCycle founder Julie Rice on learning on the job as you start your first business.

Speaker Lists Featuring Julie Rice

Julie Rice Speaking Topics

  • How I Get It Done: WeWork’s Julie Rice Always Takes the Stairs

  • How I Build This: from SoulCycle to WeWork

  • SoulCycle’s Julie Rice Wants to Whip WeWork Into Shape

FAQs on booking Julie Rice

  • How to book Julie Rice?

    Our booking agents have successfully helped clients around the world secure talent like Julie Rice for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Julie Rice, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Julie Rice or any other celebrity of your choice.
  • How much does it cost to book Julie Rice?

    Booking fees for Julie Rice, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Julie Rice, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Julie Rice?

    All American Entertainment has successfully secured celebrity talent like Julie Rice for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Julie Rice for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Julie Rice or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Julie Rice or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Julie Rice is a keynote speaker and industry expert who speaks on a wide range of topics such as How I Get It Done: WeWork’s Julie Rice Always Takes the Stairs, How I Build This: from SoulCycle to WeWork and SoulCycle’s Julie Rice Wants to Whip WeWork Into Shape. The estimated speaking fee range to book Julie Rice for your event is available upon request. Julie Rice generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Randi Zuckerberg, Jennifer Hyman, Jenny Fleiss, Ellen Latham and Elaine Welteroth. Contact All American Speakers for ratings, reviews, videos and information on scheduling Julie Rice for an upcoming live or virtual event.

Julie Rice Speaker Videos

  • Julie Rice | The INBOUND Studio
    Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice served as Co-CEO at SoulCycle from 2006 to 2015 before becoming the Chief Brand Officer at WeWork in...
    Julie Rice | INBOUND 2018 Spotlight
    As cofounder of SoulCycle, Julie helped invent the lifestyle fitness movement that has taken the world by storm. In her new role as Chief Brand Officer at WeWork, Julie's experience building thriving...
  • Julie Rice: What You Won't Learn in School | Adobe Creative Cloud
    “Small actions turn into big businesses.” Hear from SoulCycle founder Julie Rice on learning on the job as you start your first business.
    Julie Rice, Elizabeth Cutler: "SoulCycle" | Talks at Google
    SoulCycle founders Julie Rice and Elizabeth Cutler visited Google's Mountain View office to discuss their experience transforming a small business into a fitness giant. Founded in 2005, SoulCycle...
  • Good Life Project: SoulCycle founders Elizabeth Cutler and Julie Rice
    SUBSCRIBE TO DOWNLOAD THE MP3 at http://www.goodlifeproject.com - Good Life Project(tm) founder, Jonathan Fields, interviews Julie Rice and Elizabeth Cutler, founders of SoulCycle. If you'd prefer...
    A fireside chat with SoulCycle co-founders Elizabeth Cutler and ...

Julie Rice Speaking Topics

  • How I Get It Done: WeWork’s Julie Rice Always Takes the Stairs

  • How I Build This: from SoulCycle to WeWork

  • SoulCycle’s Julie Rice Wants to Whip WeWork Into Shape

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Julie Rice

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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