Music & Entertainment Industry Executive; CEO at HYBE America; Founder of SB Projects; Producer of "Never Say Never"

Los Angeles, CA, USA
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Scott "Scooter" Braun Biography

Scott Braun, known professionally as Scooter Braun, is a prominent figure in the music and entertainment industry, recognized for his role in shaping the modern music executive's responsibilities in the digital era. Braun is known for discovering Justin Bieber on YouTube and establishing SB Projects, a company that has managed high-profile artists such as Ariana Grande, Demi Lovato, and J Balvin. His career began at So So Def Recordings under producer Jermaine Dupri, where Braun gained experience in artist marketing, promotions, and brand development.

Braun discovered and managed Canadian singer Justin Bieber and signed American singer Ariana Grande, leading to the creation of RBMG Records and later SB Projects. Both entities were acquired by Hybe Corporation. Over his career, Braun managed a diverse roster of artists, including Usher, Tori Kelly, Kanye West, Ozuna, Dan + Shay, Martin Garrix, Zac Brown Band, Lil Dicky, and The Kid Laroi. He was named to Time Magazine's 100 Most Influential People in the World and built SB Projects into a company with a roster of major pop culture figures in management, record label, and publishing.

Braun expanded his work into film, television, and technology. He produced the documentary "Never Say Never" about Bieber, which became one of the highest-grossing music documentaries in domestic box-office history. In television, Braun served as executive producer for the comedy series "Dave" on FX, as well as "Burden," "Demi Lovato: Dancing with the Devil," "The Giver," "The Boy from Medellin," and "Project Runway." Through SB Projects' tech incubator, Silent Labs, Braun invested in companies such as Uber, Spotify, Songza, Casper, Waze, and Pinterest.

Braun's business decisions, including the acquisition of Big Machine Records, contributed to industry discussions around artist rights and music industry practices. He sold Ithaca Holdings for $1 billion, underscoring his influence in the global music business. SB Projects also organized benefit events such as the One Love Manchester concert and the Hand in Hand: A Benefit for Hurricane Relief telethon.

After more than two decades in the industry, Braun retired from artist management to focus on executive responsibilities as CEO of HYBE America, the North American division of the South Korean entertainment company Hybe, home to BTS. He later transitioned to an advisory role on the HYBE Board of Directors and serves as chairman of Ithaka Management Group, overseeing his family office's portfolio across multiple sectors. Braun has been named to the Billboard Power 100 list, reflecting his ongoing impact on the global entertainment industry.

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Speaker profile last updated by AAE Talent Team on 10/09/2026.

Scott "Scooter" Braun Videos

Scooter Braun on Selling For A Billion, Ariana, Bieber, BTS + HYBE,

Scooter Braun on Selling For A Billion, Ariana, Bieber, BTS + HYBE,

On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to...

Scooter Braun on Opening Up and Staying Inspired | Pretty Big Deal

Scooter Braun on Opening Up and Staying Inspired | Pretty Big Deal

Ashley Graham sits down with the incomparable Scooter Braun! Scooter is one of the most well-known music managers in the world. You know him for...

How Scooter Braun Went From Promoting Parties to An Entertainment Empire

How Scooter Braun Went From Promoting Parties to An Entertainment Empire

Scooter Braun is a visionary for the self-made, social media age. After catching the eye of Jermaine Dupri as the hottest young party promoter in...

  • How do I book Scott "Scooter" Braun to speak at my event?

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  • What topics does Scott "Scooter" Braun speak about?

    Scott "Scooter" Braun is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Celebrity, Entrepreneurship, Executive Leadership, Finance, Jewish Heritage, Music, Philanthropy, Social Activism, Technology, Venture Capital
  • Where does Scott "Scooter" Braun travel from?

    Scott "Scooter" Braun generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Scott "Scooter" Braun is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Scott "Scooter" Braun for your event is available upon request. Scott "Scooter" Braun generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Adam Braun, Earvin “Magic” Johnson, Jon Steinberg, Jean Case and Mark Cuban. Contact All American Speakers for ratings, reviews, videos and information on scheduling Scott "Scooter" Braun for an upcoming live or virtual event.

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