Beauty Industry Entrepreneur & Digital Content Creator; Co-Founder of Ipsy; Founder of EM Cosmetics; Author

Los Angeles, CA, USA
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Michelle Phan Biography

Michelle Phan is an American entrepreneur, makeup artist, and digital content creator recognized for her influence in the beauty industry and the evolution of social media marketing. Phan began her career by uploading a natural makeup tutorial to YouTube, quickly gaining a substantial following through her accessible approach to beauty. Her channel gained widespread attention after her "Lady Gaga" makeup tutorials went viral, and her "Barbie Transformation Tutorial" has received more than 68 million views.

Phan's online success led to her role as Lancôme's first Vietnamese spokesperson, providing her with significant experience in the cosmetics industry. She co-founded MyGlam, a monthly beauty product subscription service that later became Ipsy, a leading beauty subscription platform. Phan played a key role in Ipsy's growth, including a major fundraising round that valued the company at over $500 million. She also collaborated with L'Oreal to launch EM Cosmetics by Michelle Phan, a cosmetics line she later acquired and relaunched independently.

Phan expanded her influence with the publication of her book, "Make Up: Your Life Guide to Beauty, Style, and Success — Online and Off," through Random House. The book offers guidance on digital entrepreneurship, personal branding, and navigating the intersection of personal and professional life in the digital age.

Phan has received several industry honors, including the Inspiration Icon Award at the Streamy Awards and the Best YouTube Guru award at the Shorty Awards. She was named to Forbes 30 Under 30 list in the Art & Style category and received an Honorary Doctorate of Fine Arts from Ringling College of Art and Design for her contributions to digital media and the arts. Phan also founded Thematic, a music licensing startup for content creators, further establishing her presence in the digital business landscape.

Phan addressed her experiences with digital fame in the animated video "Why I Left," which details her personal journey and the challenges of online visibility. The video resonated with millions, highlighting her openness about the realities of social media influence. Phan continues to lead multiple ventures in the beauty and entertainment industries, focusing on digital content creation, entrepreneurship, and empowering her community to use makeup as a tool for self-expression and confidence.

BOOK Michelle Phan

Speaker profile last updated by AAE Talent Team on 10/30/2026.

Michelle Phan Videos

A lot has happened… bye 2023

A lot has happened… bye 2023

Sobriety Internet Fame and Reinvention. Michelle Phan

The Beauty Guru Who Joined A Cult The Michelle Phan Story

The Beauty Guru Who Joined A Cult The Michelle Phan Story

michelle-phan-youtube-beauty-star-on-why-she-left.

Full Face of Magic Hour ✧ Soft Glow

Full Face of Magic Hour ✧ Soft Glow

My favorite moment in time. I'm very proud of my team for bringing this collection to life. We hope you enjoy EM’s magic. ☾ ...

  • How do I book Michelle Phan to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Michelle Phan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Michelle Phan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Michelle Phan or any other speaker of your choice.
  • What are the speaker fees for Michelle Phan

    Speaking fees for Michelle Phan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Michelle Phan are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Michelle Phan, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Michelle Phan speak about?

  • Where does Michelle Phan travel from?

    Michelle Phan generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Michelle Phan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Michelle Phan for your next private or corporate function.
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Michelle Phan is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Michelle Phan for your event is available upon request. Michelle Phan generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jennifer Hyman, Cassey Ho, Sophia Amoruso, Jamie Kern Lima and Pat McGrath. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michelle Phan for an upcoming live or virtual event.

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