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Michelle Phan

Make-Up Artist, Entrepreneur, YouTube Personality; Founder of ipsy and EM Cosmetics

Make-Up Artist, Entrepreneur, YouTube Personality; Founder of ipsy and EM Cosmetics

Travels From Travels From:
Los Angeles, CA, USA
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Michelle Phan Biography

A digital pioneer and burgeoning entrepreneur, Michelle Phan first recognized the power of makeup at an early age. With a growing global community of over 7.5 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space.

As an art student, Michelle continued experimenting with makeup, treating her face as a living canvas as she honed her skills as an artist. While Michelle studied portrait painting and the effect of light and color on the face, she was discovering how to translate this knowledge into the art of makeup and chronicling the process on her personal blog.

Michelle’s audience continued to grow online and as she further forged a new path for consuming content online, she soon attracted the attention of mainstream media—and established industry players. Legendary luxury beauty brand, Lancôme, tapped Michelle as an official online makeup artist, while publications like Vogue, Vanity Fair, Nylon, Forbes and Seventeen profiled her. Recognized as the #1 YouTube “Beauty Guru,” Michelle is 2nd most subscribed female, with over 4.6 million subscribers. Her signature video style—clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction—has earned Michelle millions of loyal subscribers around the world, including a major following in the United States and Asia.

Not content to rest on her laurels, Michelle has continued to cultivate innovative ways to educate and connect with her community. YouTube approached her to develop her own network, which led to the creation of FAWN (For All Women Network), an outlet for Michelle to discover and develop talent, as well as curate, produce and share new content as Executive Producer. The MCN (multi-channel network), which launched in 2012, has given her the opportunity to introduce her community to new voices and reach new audiences herself, while staying true to her original vision in the video tutorials on her own channel.

That same year, Michelle also launched the beauty social networking site and sampling program, Ipsy.com. A destination for beauty devotees to network, try new products, and watch and upload beauty tutorials, the interactive community has quickly surpassed competitive sites. In May 2013, Michelle and ipsy hosted Generation Beauty, a first of its kind conference for beauty bloggers and online beauty content creators. Featuring workshops for aspiring beauty gurus and veterans alike alongside fun, interactive activities, the conference provided direction on elevating content and building a brand while continuing to strengthen the online beauty community in real life.

She is an award-winning content creator, and was recently honored with the first-ever Streamy ICON award, and the 2015 People’s Voice Webby Award for Best How-To and DIY Channel. Michelle has also been on Forbes 2015 30 Under 30 list in the category of Art and Style and Inc’s 30 Under 30 Coolest Entrepreneurs of 2015. Michelle produces, directs, stars in and edits all of her own work, and has released over 300 videos since 2007. Her unprecedented, signature video style is clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction.

In addition to her immensely successful YouTube channel, in 2011 Michelle co-founded ipsy, the world’s largest and most passionate online beauty community. ipsy is centered around the award-winning monthly Glam Bag, a personalized beauty sampling service based on individual style, beauty habits, coloring and preferences. ipsy boasts over 1,000,000 subscribers in the U.S. and Canada and is expanding rapidly. Recently Michelle launched ipsy Open Studios (ipsyOS for short), a studio space for up-and-coming beauty creators that will allow access to the tools and advice necessary to develop their creative talents further. In August 2013, Michelle teamed up with cosmetics titan L’Oreal to launch her make-up line em Michelle Phan. em is the first makeup line co-created by a community of beauty lovers and a beauty expert.

Most recently, Michelle has partnered with Endemol Beyond USA to launch a new premium lifestyle network named ICON. Creatively led by Michelle, ICON is an online global destination for the empowerment of viewers through inspirational premium content, conversation, and community. ICON serves a multi-cultural demographic and features original programming in beauty, fashion, wellness, DIY, food, human-interest stories, and travel. Michelle also launched a book in October 2014, called “Make Up: Your Life Guide to Beauty, Style, and Success – Online and Off.”

In every aspect of her beauty expertise, Michelle strives to engage with her subscribers and empower them to use makeup as a tool for transformation and confidence. Michelle explains that the members of her community are “the ones steering the ship—they ask the questions, and I create my videos to answer them. Without my followers, I would be working in a void—like a teacher in an empty classroom. Their enthusiasm gives me the motivation and inspiration to educate and share every day.”

Michelle Phan Videos

  • Full Face of Magic Hour ✧ Soft Glow
    My favorite moment in time. I'm very proud of my team for bringing this collection to life. We hope you enjoy EM’s magic. ☾ ...
  • Black Widow Creepy Makeup
    Hi. Happy Halloween
  • Mastering the Art of Cushion Compacts
    MY WEBCOMIC HELIOS : FEMINA is free to read here ► http://bit.ly/HeliosFem Welcome to your crash-course on everything CUSHION COMPACT! This...

Michelle Phan Books

  • Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off
    Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off

Speaker Lists Featuring Michelle Phan

FAQs on booking Michelle Phan

  • How do I book Michelle Phan to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Michelle Phan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Michelle Phan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Michelle Phan or any other speaker of your choice.
  • What are the speaker fees for Michelle Phan

    Speaking fees for Michelle Phan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Michelle Phan are for live events and for virtual events. For the most current speaking fee to hire Michelle Phan, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Michelle Phan speak about?

  • Where does Michelle Phan travel from?

    Michelle Phan generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Michelle Phan’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Michelle Phan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Michelle Phan for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Michelle Phan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Michelle Phan is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Michelle Phan for your event is available upon request. Michelle Phan generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jaclyn Hill, Michelle Lee, Clara Shih, Cassey Ho and Tracy Chou. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michelle Phan for an upcoming live or virtual event.

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