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Steve Rubel

Chief Media Ecologist for Edelman and a Professional Blogger

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 Steve Rubel Biography

Steve Rubel is a public relations executive and professional blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.

Rubel moved to the Edelman public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.

After starting at Edelman, he later became their chief content strategist, where he was responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.

He is currently the chief media ecologist at Edelman and is responsible for studying the changing media ecosystem and helping clients forecast the impact on their communications and marketing strategies. He serves as an advisor to Edelman's senior management and our full client roster and work on thought leadership marketing initiatives.

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Videos
News
  • Exploring the Customer Experience and How To Get Found In-Store & Online

    Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

  • Edelman’s Steve Rubel on content disruption

    The way that media consumption is changing today presents an “even bigger disruption to our practice than social media,” Steve Rubel, chief content strategist, Edelman, said at the 2013 Digital Impact Conference during his lunchtime keynote, “The Content Imperative.”

  • Steve Rubel Named Chief Content Strategist for Edelman

    Edelman has named Steve Rubel chief content strategist, effective immediately. In the newly created position, Rubel, currently executive vice president of global insights and strategy, will be responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned...

FAQs
  • HOW TO BOOK Steve Rubel?

    Our booking agents have successfully helped clients around the world secure talent like Steve Rubel for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Steve Rubel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Steve Rubel or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Steve Rubel?

    Booking fees for Steve Rubel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Steve Rubel, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Steve Rubel?

    All American Entertainment has successfully secured celebrity talent like Steve Rubel for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Steve Rubel for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Steve Rubel or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Steve Rubel or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Steve Rubel

Chief Media Ecologist for Edelman and a Professional Blogger

Travels From:
New York, NY, USA
Speaking Fee:

Steve Rubel Biography

Steve Rubel is a public relations executive and professional blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.

Rubel moved to the Edelman public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.

After starting at Edelman, he later became their chief content strategist, where he was responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned and owned disciplines.

He is currently the chief media ecologist at Edelman and is responsible for studying the changing media ecosystem and helping clients forecast the impact on their communications and marketing strategies. He serves as an advisor to Edelman's senior management and our full client roster and work on thought leadership marketing initiatives.

Steve Rubel Videos

  • Steve Rubel '91 Chief Content Strategist for Edelman talks about the ...
  • Steve Rubel of Edelman on new research from IAB & Edelman ...

FAQs on booking Steve Rubel

  • How to book Steve Rubel?

    Our booking agents have successfully helped clients around the world secure talent like Steve Rubel for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Steve Rubel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Steve Rubel or any other celebrity of your choice.
  • How much does it cost to book Steve Rubel?

    Booking fees for Steve Rubel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Steve Rubel, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Steve Rubel?

    All American Entertainment has successfully secured celebrity talent like Steve Rubel for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Steve Rubel for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Steve Rubel or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Steve Rubel or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Steve Rubel is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Steve Rubel for your event is $10,000 - $20,000. Steve Rubel generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Rand Fishkin, Laura Fitton, Reid Hoffman, Mike Volpe and Gary Vaynerchuk. Contact All American Speakers for ratings, reviews, videos and information on scheduling Steve Rubel for an upcoming event.

Steve Rubel Speaker Videos

  • Steve Rubel '91 Chief Content Strategist for Edelman talks about the ...
    Steve Rubel of Edelman on new research from IAB & Edelman ...

Steve Rubel News

  • Exploring the Customer Experience and How To Get Found In-Store & Online

    Wondering how to deal with the biggest inbound content challenges facing us? According to Steve Rubel, the solution is to Communicate in Constellations: Connect the Dots. See the Bigger Story.

  • Edelman’s Steve Rubel on content disruption

    The way that media consumption is changing today presents an “even bigger disruption to our practice than social media,” Steve Rubel, chief content strategist, Edelman, said at the 2013 Digital Impact Conference during his lunchtime keynote, “The Content Imperative.”

  • Steve Rubel Named Chief Content Strategist for Edelman

    Edelman has named Steve Rubel chief content strategist, effective immediately. In the newly created position, Rubel, currently executive vice president of global insights and strategy, will be responsible for creating and cultivating best practices in content strategy from inside and outside the firm and for piloting new and innovative programs such as media partnerships that blend paid, earned...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Steve Rubel

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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