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Frank Rose

Author of The Art of Immersion, Writer & Speaker, Digital Anthropologist

Author of The Art of Immersion, Writer & Speaker, Digital Anthropologist

Travels From Travels From:
New York, NY, USA
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Frank Rose Biography

Frank Rose is a recognized authority on the future of media. In his book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, he argues that we are seeing the emergence of a new form of narrative that’s native to the Internet in the same way the novel is native to print. Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate. Often they engage us in the same way games do. They’re not just entertaining but immersive, taking us deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit.

For anyone in advertising, in marketing, in entertainment, or in news, the implications are profound. As disruptive as the Internet has been to media business models, it is only now changing media forms-that is, the way we tell stories. It blurs boundaries that long seemed inviolate-between author and audience, story and game, entertainment and marketing, even fiction and reality. To function effectively in this new environment, executives and creatives alike need to understand the emerging grammar of storytelling that The Art of Immersion explains.

Frank gained his perspective from years as a contributing editor at Wired, where he has written extensively on the impact of technology on advertising and entertainment. Along the way he covered such topics as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the South Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood. But he also has a depth of experience that comes from covering entertainment and technology for years before that.

Before joining Wired, Frank was a contributing writer at Fortune, focusing on the rise of global media conglomerates like Disney and Vivendi. Earlier he had turned his attention to Hollywood, working as a contributing writer for Premiere and writing The Agency, an unauthorized account of the rise and near-collapse of what was once the most successful talent agency show business. As a contributing editor atEsquire in the ’80s , he documented the tribal rites of subcultures ranging from New Wave in New York to entrepreneurs in Silicon Valley. This led to his 1989 best-seller West of Eden, about the cult of Macintosh and the ouster of Steve Jobs from Apple.

Frank has been a featured speaker at conferences ranging from the Guardian‘s Changing Media Summit in London to Social Media Week in Hong Kong. He has participated in debates about the future of media at South by Southwest, the Cannes Film Festival, Ars Electronica in Austria, and numerous other venues. He has also spoken to students at schools ranging from the NYU Graduate School of Journalism to the USC School of Cinematic Arts, where his book is now required reading. He lives in Manhattan, where he got his start writing about the punk scene at CBGB.

Frank Rose Videos

  • TWEEDtv: One-on-one with Frank Rose, author of The Art of Immersion
    After reviewing his book on storytelling in the digital age, The Art of Immersion, OgilvyEntertainment welcomed Frank Rose to The Chocolate Factory...

Frank Rose Books

  • The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
    The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

FAQs on booking Frank Rose

  • How do I book Frank Rose to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Frank Rose for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Frank Rose, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Frank Rose or any other speaker of your choice.
  • What are the speaker fees for Frank Rose

    Speaking fees for Frank Rose, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Frank Rose are for live events and for virtual events. For the most current speaking fee to hire Frank Rose, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Frank Rose speak about?

    Frank Rose is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, Economy and Finance, Education, Entertainment, Finance, Media, Science and Technology, Social Media, Speakers by Industry, Technology.
  • Where does Frank Rose travel from?

    Frank Rose generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Frank Rose’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Frank Rose for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Frank Rose for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Frank Rose or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Frank Rose is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Frank Rose for your event is available upon request. Frank Rose generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jack Hidary, Kevin Clark, Tal Ben-Shahar, James Currier and Ken Segall. Contact All American Speakers for ratings, reviews, videos and information on scheduling Frank Rose for an upcoming live or virtual event.

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