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Yvon Chouinard

Founder & Owner of Patagonia, Inc.

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Yvon Chouinard Biography

He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice axe that facilitated the French ice climbing technique and is the basis for modern ice axe design. In 1964, he produced his first mail order cataloga one page mimeographed sheetcontaining advice not to expect fast delivery during climbing season. Business grew slowly until 1972 when Yvon added rugby shirts to his catalog and his clothing business took off.

In the late 1980s, Patagonias success was such that Yvon considered early retirement. In some ways he would have preferred to disappear into the South Pacific with his fly rod and surfboard. However, he decided to continue directing Patagonias course, in part to use the company to inspire and implement solutions to the environmental crisis. As part of this goal, Patagonia instituted an Earth Tax, pledging 1% of sales to the preservation and restoration of the natural environment. In 2001, Yvon, along with Craig Mathews, owner of West Yellowstones Blue Ribbon Flies, started One Percent For The Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

Recognizing that the financial success of the company provided the opportunity to also achieve personal goals, Chouinard committed the company to being an outstanding place to work, and to be an important resource for environmental activism. In 1984, Patagonia opened an on-site cafeteria offering "healthy, mostly vegetarian food," and started providing on-site child care. The commitment included paying employees working on local environmental projects so they could commit their efforts full-time.

The 1972 Chouinard catalog was influential in ushering-in the "clean climbing" movement in North America. It was more a collection of essays than a catalog, per se. In the early 1990s, an environmental audit of Patagonia revealed the surprising result that cotton was the worst product for the environment. In 1994, Chouinard committed the company to using all pesticide-free cotton, and this demand created the organic cotton industry in California.

Yvon spends much of his time in the outdoors and serving on the boards of numerous environmental groups. I work every day of my life. My job is to be the outside man, studying lifestyles around the world, coming up with ideas for new products, new market trends, seeing that Patagonia stays relevant in a rapidly changing world.

Videos
Books
Simple Fly Fishing: Techniques for Tenkara and Rod and Reel

Simple Fly Fishing: Techniques for Tenkara and Rod and Reel

Climbing Fitz Roy, 1968: Reflections on the Lost Photos of the Third Ascent

Climbing Fitz Roy, 1968: Reflections on the Lost Photos of the Third Ascent

180 South: Conquerors of the Useless

180 South: Conquerors of the Useless

The Responsible Company: What We've Learned From Patagonia's First 40 Years

The Responsible Company: What We've Learned From Patagonia's First 40 Years

Let My People Go Surfing: The Education of a Reluctant Businessman

Let My People Go Surfing: The Education of a Reluctant Businessman

Let My People Go Surfing

Let My People Go Surfing

News
FAQs
  • HOW TO BOOK Yvon Chouinard?

    Our booking agents have successfully helped clients around the world secure talent like Yvon Chouinard for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Yvon Chouinard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Yvon Chouinard or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Yvon Chouinard?

    Booking fees for Yvon Chouinard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Yvon Chouinard, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Yvon Chouinard?

    All American Entertainment has successfully secured celebrity talent like Yvon Chouinard for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Yvon Chouinard for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Yvon Chouinard or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Yvon Chouinard or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Founder & Owner of Patagonia, Inc.

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Yvon Chouinard Biography

He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. His tinkering led to an improved ice axe that facilitated the French ice climbing technique and is the basis for modern ice axe design. In 1964, he produced his first mail order cataloga one page mimeographed sheetcontaining advice not to expect fast delivery during climbing season. Business grew slowly until 1972 when Yvon added rugby shirts to his catalog and his clothing business took off.

In the late 1980s, Patagonias success was such that Yvon considered early retirement. In some ways he would have preferred to disappear into the South Pacific with his fly rod and surfboard. However, he decided to continue directing Patagonias course, in part to use the company to inspire and implement solutions to the environmental crisis. As part of this goal, Patagonia instituted an Earth Tax, pledging 1% of sales to the preservation and restoration of the natural environment. In 2001, Yvon, along with Craig Mathews, owner of West Yellowstones Blue Ribbon Flies, started One Percent For The Planet, an alliance of businesses that contribute at least 1 percent of their net annual sales to groups on a list of researched and approved environmental organizations.

Recognizing that the financial success of the company provided the opportunity to also achieve personal goals, Chouinard committed the company to being an outstanding place to work, and to be an important resource for environmental activism. In 1984, Patagonia opened an on-site cafeteria offering "healthy, mostly vegetarian food," and started providing on-site child care. The commitment included paying employees working on local environmental projects so they could commit their efforts full-time.

The 1972 Chouinard catalog was influential in ushering-in the "clean climbing" movement in North America. It was more a collection of essays than a catalog, per se. In the early 1990s, an environmental audit of Patagonia revealed the surprising result that cotton was the worst product for the environment. In 1994, Chouinard committed the company to using all pesticide-free cotton, and this demand created the organic cotton industry in California.

Yvon spends much of his time in the outdoors and serving on the boards of numerous environmental groups. I work every day of my life. My job is to be the outside man, studying lifestyles around the world, coming up with ideas for new products, new market trends, seeing that Patagonia stays relevant in a rapidly changing world.

Yvon Chouinard Videos

  • Yvon Chouinard: Founding Patagonia & Living Simply (Full Program ...
    Nov 17, 2016 ... Chouinard is a legendary climber, surfer and environmentalist. He is also the reluctant entrepreneur who founded Patagonia, Inc.,...
  • Reflections of a Green Business Pioneer, a Lecture by Yvon ...
  • Yvon Chouinard - YouTube

Yvon Chouinard Books

Speaker Lists Featuring Yvon Chouinard

FAQs on booking Yvon Chouinard

  • How to book Yvon Chouinard?

    Our booking agents have successfully helped clients around the world secure talent like Yvon Chouinard for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Yvon Chouinard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Yvon Chouinard or any other celebrity of your choice.
  • How much does it cost to book Yvon Chouinard?

    Booking fees for Yvon Chouinard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Yvon Chouinard, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Yvon Chouinard?

    All American Entertainment has successfully secured celebrity talent like Yvon Chouinard for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Yvon Chouinard for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Yvon Chouinard or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Yvon Chouinard or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Yvon Chouinard is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Yvon Chouinard for your event is $50,000 - $100,000. Yvon Chouinard generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sir Richard Branson, William McDonough, Ray Kurzweil, Andrew Savitz and Paul Hawken. Contact All American Speakers for ratings, reviews, videos and information on scheduling Yvon Chouinard for an upcoming live or virtual event.

Yvon Chouinard Speaker Videos

  • Yvon Chouinard: Founding Patagonia & Living Simply (Full Program ...
    Nov 17, 2016 ... Chouinard is a legendary climber, surfer and environmentalist. He is also the reluctant entrepreneur who founded Patagonia, Inc., one of the ...
    Reflections of a Green Business Pioneer, a Lecture by Yvon ...
  • Yvon Chouinard - YouTube
    Interview with Yvon Chouinard - YouTube

Yvon Chouinard News

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Speakers Similar to Yvon Chouinard

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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