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Allen Olivo

Acting CMO for PayPal; Former Vice President, Global Brand Marketing for Yahoo!

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 Allen Olivo Biography

Current Acting CMO for PayPal.

Allen has been the Vice President, Global Brand Marketing for Yahoo!, since January, 2006, overseeing all advertising and brand marketing worldwide.

Prior to that, Allen served as the Vice President, Marketing for the San Francisco Chronicle and SFGate.com, directing the overall marketing for the newspaper and on-line properties.

In 2001, Allen rejoined Apple to serve as the Senior Director, Retail Marketing and was responsible for the retail marketing strategy and programs to launch and grow market share through the Apple Stores.

Allen joined Robertson Stephens in 2000, the leading technology investment bank, as Chief Marketing Officer and oversaw all worldwide marketing functions.

In 1999 Allen was recruited by Amazon.com as Vice President, Corporate Marketing, to help establish the company as one of the world’s premier consumer and Internet brands.

Beginning in 1994, Allen served at Apple Computer as Senior Director, Marketing Communications and was responsible for Apple’s worldwide advertising, public relations, website, online communications, packaging, collateral and direct marketing. As one of the architects (with overall ownership) of the Think Different campaign, he directed the integration of this branding into all communications worldwide.  Allen led the global launch of the highly acclaimed iMac launch campaign and directed integrated campaigns for all Apple products worldwide.

Prior to joining Apple, Allen was the Executive Director of Marketing Communications for Pacific Telesis and Pacific Bell.  Allen directed Pacific Bell Marketing Communications during the period of AT&T divestiture and helped to establish Pacific Bell as one of the strongest of the Baby Bells.

Here are three tips from Allen on how to do that with brand. 1. Focus on the “why” of your work. Allen says great brands solve customer problems. It’s not about the “what” of your product (other people do “what” you do) as much as the “how” the product uniquely solves a pain point or fulfills an aspiration. You are solving the pain points of society. You are helping us be our greater selves. Don’t just talk about what you do. Focus on what you change for the good in people’s lives. 2. Get all your staff on board. Branding is not your job alone. As Allen puts it, “Your brand is in the hands of everyone.” Each time someone writes, emails, calls, visits or attends an event and you respond, he or she is forming an opinion of you. Each person who receives your services is experiencing your brand. So do all you can to have everyone exude the essence of your work and why it’s worthwhile. 3. Know that brand is not a checkbox. You have to continuously think about how to build an enduring experience and lasting impact over time. Constantly consider how to provide a fulfilling experience for donors. That is what makes a brand. It’s not a campaign—it’s a way of working. As Allen put it so well, “You are selling experience, not just stuff.”

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FAQs
  • HOW TO BOOK Allen Olivo?

    Our booking agents have successfully helped clients around the world secure talent like Allen Olivo for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Allen Olivo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Allen Olivo or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Allen Olivo?

    Booking fees for Allen Olivo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Allen Olivo, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Allen Olivo?

    All American Entertainment has successfully secured celebrity talent like Allen Olivo for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Allen Olivo for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Allen Olivo or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Allen Olivo or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Allen Olivo

Acting CMO for PayPal; Former Vice President, Global Brand Marketing for Yahoo!

Speaking Fee:

Allen Olivo Biography

Current Acting CMO for PayPal.

Allen has been the Vice President, Global Brand Marketing for Yahoo!, since January, 2006, overseeing all advertising and brand marketing worldwide.

Prior to that, Allen served as the Vice President, Marketing for the San Francisco Chronicle and SFGate.com, directing the overall marketing for the newspaper and on-line properties.

In 2001, Allen rejoined Apple to serve as the Senior Director, Retail Marketing and was responsible for the retail marketing strategy and programs to launch and grow market share through the Apple Stores.

Allen joined Robertson Stephens in 2000, the leading technology investment bank, as Chief Marketing Officer and oversaw all worldwide marketing functions.

In 1999 Allen was recruited by Amazon.com as Vice President, Corporate Marketing, to help establish the company as one of the world’s premier consumer and Internet brands.

Beginning in 1994, Allen served at Apple Computer as Senior Director, Marketing Communications and was responsible for Apple’s worldwide advertising, public relations, website, online communications, packaging, collateral and direct marketing. As one of the architects (with overall ownership) of the Think Different campaign, he directed the integration of this branding into all communications worldwide.  Allen led the global launch of the highly acclaimed iMac launch campaign and directed integrated campaigns for all Apple products worldwide.

Prior to joining Apple, Allen was the Executive Director of Marketing Communications for Pacific Telesis and Pacific Bell.  Allen directed Pacific Bell Marketing Communications during the period of AT&T divestiture and helped to establish Pacific Bell as one of the strongest of the Baby Bells.

Here are three tips from Allen on how to do that with brand. 1. Focus on the “why” of your work. Allen says great brands solve customer problems. It’s not about the “what” of your product (other people do “what” you do) as much as the “how” the product uniquely solves a pain point or fulfills an aspiration. You are solving the pain points of society. You are helping us be our greater selves. Don’t just talk about what you do. Focus on what you change for the good in people’s lives. 2. Get all your staff on board. Branding is not your job alone. As Allen puts it, “Your brand is in the hands of everyone.” Each time someone writes, emails, calls, visits or attends an event and you respond, he or she is forming an opinion of you. Each person who receives your services is experiencing your brand. So do all you can to have everyone exude the essence of your work and why it’s worthwhile. 3. Know that brand is not a checkbox. You have to continuously think about how to build an enduring experience and lasting impact over time. Constantly consider how to provide a fulfilling experience for donors. That is what makes a brand. It’s not a campaign—it’s a way of working. As Allen put it so well, “You are selling experience, not just stuff.”

FAQs on booking Allen Olivo

  • How to book Allen Olivo?

    Our booking agents have successfully helped clients around the world secure talent like Allen Olivo for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Allen Olivo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Allen Olivo or any other celebrity of your choice.
  • How much does it cost to book Allen Olivo?

    Booking fees for Allen Olivo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Allen Olivo, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Allen Olivo?

    All American Entertainment has successfully secured celebrity talent like Allen Olivo for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Allen Olivo for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Allen Olivo or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Allen Olivo or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Allen Olivo is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Allen Olivo for your event is $20,000 - $30,000. Allen Olivo generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jack Sims, Regis McKenna, Mark Roberge, Jeff Molander and George Walther. Contact All American Speakers for ratings, reviews, videos and information on scheduling Allen Olivo for an upcoming event.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Allen Olivo

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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