Jason Fried

Jason Fried is an entrepreneur, author, and software designer best known as the co-founder and CEO of 37signals, the company behind Basecamp and HEY. Founded in 1999 alongside Carlos Segura and Ernest Kim, 37signals began as a web design firm before shifting focus to web-based productivity tools. Their flagship product, Basecamp, launched in 2004, became a leading project management platform. The company also developed the Ruby on Rails framework, which has since become a cornerstone in modern web development.

Fried is a strong advocate for simplicity in software and business. He emphasizes building lean, focused products that do less but do it well—a philosophy that has influenced startups and developers worldwide. This approach is detailed in his co-authored books with David Heinemeier Hansson, including "Getting Real," "Rework," "Remote: Office Not Required," and "It Doesn’t Have to Be Crazy at Work." These works challenge traditional business norms and promote sustainable, calm work environments.

Fried is a sought-after speaker on topics like entrepreneurship, design, and remote work. He shares his insights through his blog on HEY World and the REWORK podcast. His emphasis on thoughtful, human-centered work continues to shape conversations about modern business practices .​