Financial Executive & Technology Sector Leader; Former CFO at Etsy, WWE & Moda Operandi; Board Director at SiriusXM

Brooklyn, NY, USA

Kristina Salen Biography

Kristina Salen is a financial executive with experience spanning technology, media, and finance. Salen has held strategic and operating roles in both the public and private sectors for nearly 30 years. She earned a bachelor's degree in political science from Vassar College and an MBA in finance from Columbia Business School. She was designated a Fulbright Scholar for her work in political science and economics.

Before transitioning to operating roles, Salen served in several positions at Fidelity Investments, including global sector leader of media, internet, and telecommunications. At Fidelity, she contributed to the firm's private equity efforts and led investments in technology start-ups. Prior to Fidelity, Salen held executive roles at Oppenheimer Capital, Merrill Lynch, Lazard Freres, and SBC Warburg.

Salen is recognized for her tenure as the first chief financial officer of Etsy, the online marketplace. At Etsy, she grew the business from $895 million in gross sales to $3 billion in four years, led the company's initial public offering, and built and managed its business development, strategic planning, investor relations, accounting, tax, and data analytics functions. Her work at Etsy established her as a finance executive in the technology sector.

Following Etsy, Salen held chief financial officer and chief operating officer roles across various industries. She was chief operating officer and chief financial officer of UnitedMasters, where she worked with the founder to launch a technology platform for recording artists. Salen then served as chief financial officer of Moda Operandi, Inc., an online luxury retail and fashion platform. She was also chief financial officer of WWE, where she helped lead the company to record EBITDA. Salen later joined Greenhouse Software as chief financial officer, bringing experience in helping companies grow and scale. She also served as chief financial officer at Booksy.

Salen has been an active board member and governance leader. She sits on the board of directors of SiriusXM and serves as audit chair. Salen has also served on the boards of Cornerstone OnDemand and Great Bowery, contributing as chair of the audit committee and participating in audit and compensation committees. Her career reflects a combination of investor insight, operational leadership, and financial expertise across technology, media, entertainment, and related sectors.

BOOK Kristina Salen

Speaker profile last updated by AAE Talent Team on 10/30/2026.

Kristina Salen Videos

WWE CFO Kristina Salen: We continue to evolve in the media landscape

WWE CFO Kristina Salen: We continue to evolve in the media landscape

Kristina Salen, WWE CFO, joins 'Closing Bell' to discuss its business during first quarter earnings.

Breakingviews Predictions 2016: New York panel - YouTube

Breakingviews Predictions 2016: New York panel - YouTube

Ken Jacobs, CEO, Lazard, Kristina Salen, CFO, Etsy, and Rob Leary, CEO of Asset Management at TIAA-CREF, talk to Reuters Breakingviews ...

Kristina Salen '03: "I Didn't Realize How Far I Could Push Myself ...

Kristina Salen '03: "I Didn't Realize How Far I Could Push Myself ...

Kristina Salen '03, CFO of Etsy, recalls her time as a Columbia Business School MBA student. Watch more Engaging Leaders videos at ...

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Kristina Salen is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Kristina Salen for your event is $20,000 - $30,000. Kristina Salen generally travels from Brooklyn, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jane Fraser, Sallie Krawcheck, Kathie Andrade, Maddy Dychtwald and Adena Friedman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kristina Salen for an upcoming live or virtual event.

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