Home Cook, TikTok Influencer & Cookbook Author

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Barbara Costello Biography

Barbara Costello, affectionately known as “Babs,” is a beloved internet personality and cookbook author who rose to fame as a TikTok sensation later in life. Known for her warm, grandmotherly charm and practical homemaking tips, Babs has become a go-to source for recipes, cleaning hacks, holiday traditions, and everyday wisdom, earning her the title “everyone’s grandmother” on social media.

Originally from Chicago, Costello spent much of her life as a teacher and stay-at-home mom before stepping into the social media spotlight. Her online journey began during the COVID-19 pandemic when her daughter encouraged her to share her knowledge and comforting presence through videos. With her signature catchphrase, “Hi, it’s Babs!” she quickly won over millions of followers on TikTok and Instagram, where her nostalgic yet practical advice struck a chord with people of all ages.

Costello is the author of the USA Today bestselling "Celebrate with Babs," which features classic family recipes and heartfelt guidance for hosting gatherings and creating memorable traditions, and the New York Times bestseller "Every Day with Babs: 101 Family Friendly Dinners for Every Day of the Week." The cookbooks, like her videos, are steeped in Midwestern warmth and an old-school approach to hospitality, reflecting her belief that simple joys and homemade touches are what truly bring people together.

Costello inspires millions with her positive energy, wholesome content, and empowering message that it’s never too late to embrace something new. Whether she’s demonstrating how to set the perfect holiday table or offering life advice with a smile, Costello embodies a sense of comfort, connection, and community that resonates deeply in the digital age.

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Speaker profile last updated by AAE Talent Team on 07/15/2025.

Barbara Costello Videos

Barbara Costello - "Live with Kelly and Mark"

Barbara Costello - "Live with Kelly and Mark"

Influencer Barbara Costello shares her recipe for a grilled salmon salad.

  • How do I book Barbara Costello to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Barbara Costello for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Barbara Costello, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Barbara Costello or any other speaker of your choice.
  • What are the speaker fees for Barbara Costello

    Speaking fees for Barbara Costello, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Barbara Costello are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Barbara Costello, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Barbara Costello speak about?

    Barbara Costello is a keynote speaker and industry expert whose speaking topics include Bestselling Authors, Non-Fiction Authors, Social Media
  • Where does Barbara Costello travel from?

    Barbara Costello generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Barbara Costello’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Barbara Costello for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara Costello for your next private or corporate function.
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Barbara Costello is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Barbara Costello for your event is available upon request. Barbara Costello generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Meredith Hayden, Nara Smith, Sarah Beeston, Liz Moody and Corey B. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara Costello for an upcoming live or virtual event.

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