Guenther Steiner

Former Team Principal of Haas Formula One Team; F1 Commentator; President of FibreWorks Composites; Featured in Netflix's "Drive to Survive"

Travels From Travels From:
Mooresville, NC, USA
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Guenther Steiner Biography

Guenther Steiner is one of Formula 1’s most popular and high-profile Team Principals and led the Haas F1 team from its inception in 2014 until the end of 2023. He led America’s only Formula 1 team from its launch and came to public prominence as one of the stars of the award-winning Netflix series "Drive to Survive." He is now an expert analyst on Formula 1 for German broadcaster RTL, French channel Canal+ and Australia’s Network 10.

Born in Merano, Italy, Steiner began his professional motor sport career in rallying, initially achieving success with Mazda before joining the independent Top Run team and later the Jolly Club organisation, fielding cars including the famous Lancia Delta Integrale and Ford Escort RS Cosworth. Between 1994 and 1996 the team won consecutive Italian Rally Championship titles with Steiner in the role of Technical Manager.

A move to the Prodrive organisation in Banbury, UK, saw Steiner become team manager for its Allstar Rally Team, winning the European Championship in just its first season. This led to him being invited to join Ford’s rally team, M-Sport, where he became Director of Engineering, working with World Champions Colin McRae and Carlos Sainz.

In 2002 Ford asked Steiner to move across to its Formula 1 project, Jaguar Racing. As Managing Director, he took on the task of restructuring the team and in his single season with the team it scored a podium finish in Italy with driver Eddie Irvine. After a short period working with Opel, Steiner soon returned to Formula 1 with Red Bull Racing, the Austrian energy drinks company later asking him to establish its NASCAR team in the USA.

This led Steiner to North Carolina, the beginning of a new chapter in his career which saw him not only establish Team Red Bull but also FibreWorks Composites, a high-tech carbon-composites design and manufacturing company which he continues to own.

Using his past experience of building successful race and rally teams from scratch, Steiner developed a business plan to create an American Formula 1 team, successfully attracting the backing of entrepreneur Gene Haas.

The Haas F1 Team made its debut in 2016, finishing its inaugural season eighth in the constructor standings with 29 points, the most of any new team in this millennium. Since then, Haas has become firmly established as one of F1’s leading independent teams and in 2018 finished fifth in the World Championship. In 2022 Steiner’s team scored its first ever Formula 1 pole position in the hands of Danish driver Kevin Magnussen.

Meanwhile he has become both a media and fan favourite, thanks to his straight-talking style and the keen sense of humour which became evident through the Drive To Survive series. His 2023 book Survive to Drive became an instant hit and topped The Sunday Times bestseller list while in 2024 his second book, Unfiltered - My Incredible Decade in Formula 1, was well received by fans worldwide. Fluent in English, German and Italian speaker, Steiner is one of the most recognised and sought-after figures in Formula 1.

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Speaker profile last updated by AAE Talent Team on 05/08/2025.

Guenther Steiner Videos

  • Guenther Steiner - Toto vs Christian, Andretti in F1, Craziest Fan Moments
    Guenther Steiner joins the hosts of The Red Flags Podcast, Brian Muller and Matt Elisofon for Vankah Hours -- an unfiltered and unhinged look at the...
  • Guenther Steiner: The Man Behind Drive To Survive
    Guenther Steiner is a renowned motorsport engineer and team manager, best known for his current position as the Haas Formula One Team Principal. With...

Guenther Steiner Books

  • Unfiltered: My Incredible Decade in Formula 1
    Unfiltered: My Incredible Decade in Formula 1
  • Surviving to Drive: A Year Inside Formula 1
    Surviving to Drive: A Year Inside Formula 1

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  • What topics does Guenther Steiner speak about?

    Guenther Steiner is a keynote speaker and industry expert whose speaking topics include Broadcasting, Business, Business Leadership, Formula 1, Manufacturing, Sports, Sports Coaching, Sports Journalism & Broadcasting, Sports Motivation.
  • Where does Guenther Steiner travel from?

    Guenther Steiner generally travels from Mooresville, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Guenther Steiner is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Guenther Steiner for your event is $50,000 - $100,000. Guenther Steiner generally travels from Mooresville, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Coulthard, Marc Priestley, Claire Williams, Damon Hill and Mika Häkkinen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Guenther Steiner for an upcoming live or virtual event.

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