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Crystal Bui

Emmy-Nominated News Reporter, CEO of Spotlight Communications Group & Author of "More To Tell"

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Crystal Bui Biography

Crystal Bui is a first-generation Vietnamese-American television news reporter who was nominated for an Emmy award in 2021. She has worked in communications for more than 10 years and has candid, unparalleled insight into the media industry. Bui has reported on some of the biggest stories in the last decade: George Floyd’s death in Minneapolis and the subsequent riots throughout the city; investigations into hate crimes in the wake of the deadly Atlanta spa shootings where eight people were killed, including six Asian women; the Aaron Hernandez and Michelle Carter homicide trials, and many political races in the national spotlight, including Atlanta’s 2021 mayoral election and Georgia’s 2022 primary race. Her memoir, "More To Tell" was an Amazon Bestseller in the biographies of journalists category.

Bui was presented with the prestigious Edward R. Murrow Award for her work reporting on George Floyd's death.

She has worked as a television news reporter and journalist for six stations around the country, serving at ABC, NBC, and CBS News local affiliates in every region: Hawaii, the Pacific Northwest, New England, New York City, the Midwest, and the South. Bui grew up in Santa Rosa, California, and is a graduate of Tufts University holding a double-degree in English and Women's Studies and a minor in Communications and Media Studies. She was a competitive swimmer in the Junior Olympics and a former English teacher at a Title 1 school in Hawaii.

Speaking Topics
  • The Need for Diversity, Equity, and Inclusion

    When eight people were gunned down in Atlanta, including six Asian women, reporting mistakes happened. The Medical Examiner’s office wrongly released partial names of some victims. Because newsrooms and government agencies weren’t adequately staffed with Asians, many didn’t catch on, and reporters went on air misidentifying who was killed. Being staffed without race and language diversity meant details were overlooked – or just wrong. Not only is this an issue in the wider media landscape, but it’s an issue that needs to be addressed because mistakes caused by lack of diversity can affect a company’s productivity and bottom line. Crystal Bui explains why diversity is needed for a robust and thriving workplace – using this travesty as an example of what can happen if the workforce isn’t representative of the population.

  • Asian Hate Crimes - Stop AAPI Hate

    Crystal Bui's first brush with harassment for being Asian was when she was about five years old and a man told her to “go back to her own country” while pretending to shoot her mom and her. The Stop AAPI Hate organization reported between March 19, 2020, and February 28, 2021, there were nearly 3,800 hate incidents against the AAPI community. They released the data on the day a Georgia man killed eight people, six of them being Asian women. More recently, the FBI released their crime statistics estimates for 2022, and in it, an overly optimistic view: the first recorded drop in anti-Asian hate crimes since the start of the pandemic. But these numbers don’t automatically make Asians feel safe in America. This is a reminder that something needs to change for people to come forward because, like Crystal and her mother decades ago, they did not report the incident knowing it wouldn’t make much of a difference. This talk is about her personal experiences with bias and racism, and the resources needed to help minority communities, including a greater call for allyship and support.

  • Media Bias and Harmful Stereotypes

    George Floyd was portrayed as a drug-addicted criminal and the victims of the Atlanta spa shootings were portrayed as Asian prostitutes by the national media. Until different racial groups are willing to interact with each other out of curiosity and respect, they will continue to base their assumptions on the bias they saw on the news or in movies. If communities were more exposed to differences, stereotypes that served to discriminate and marginalize would have been dispelled. Crystal Bui's media literacy talk helps others understand how being able to identify editorial bias will lead to better relationships among different racial communities. This is a greater call for allyship and why curiosity about differences is needed to heal.

  • Media and Public Speaking Training

    This media training talk is tailored to corporate leaders. It’s a chance for executives to peer behind the camera and gain perspective. How do you handle reporter questions, especially the ones that are meant to trick you into saying something unflattering? Crystal Bui goes over the strategies she used as an investigative reporter for those “gotcha” questions. This talk helps the audience prepare for difficult questions, develop talking points, and stick to answers – regardless of the question. Crystal Bui also talks about some of the crisis communications experiences she's had and divulges the biggest flubs she's seen from interviewees. This gives executives the chance to interact with someone who has been in the industry and can candidly answer their burning questions.

Videos
Books
More to Tell

More to Tell

FAQs
  • HOW TO BOOK Crystal Bui?

    Our booking agents have successfully helped clients around the world secure talent like Crystal Bui for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Crystal Bui, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Crystal Bui or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Crystal Bui?

    Speaking fees for Crystal Bui, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Crystal Bui charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Crystal Bui, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Crystal Bui?

    All American Entertainment has successfully secured celebrity talent like Crystal Bui for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Crystal Bui for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Crystal Bui or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Crystal Bui or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Emmy-Nominated News Reporter, CEO of Spotlight Communications Group & Author of "More To Tell"

Travels From:
Atlanta, GA, USA
Speaking Fee:

Crystal Bui Biography

Crystal Bui is a first-generation Vietnamese-American television news reporter who was nominated for an Emmy award in 2021. She has worked in communications for more than 10 years and has candid, unparalleled insight into the media industry. Bui has reported on some of the biggest stories in the last decade: George Floyd’s death in Minneapolis and the subsequent riots throughout the city; investigations into hate crimes in the wake of the deadly Atlanta spa shootings where eight people were killed, including six Asian women; the Aaron Hernandez and Michelle Carter homicide trials, and many political races in the national spotlight, including Atlanta’s 2021 mayoral election and Georgia’s 2022 primary race. Her memoir, "More To Tell" was an Amazon Bestseller in the biographies of journalists category.

Bui was presented with the prestigious Edward R. Murrow Award for her work reporting on George Floyd's death.

She has worked as a television news reporter and journalist for six stations around the country, serving at ABC, NBC, and CBS News local affiliates in every region: Hawaii, the Pacific Northwest, New England, New York City, the Midwest, and the South. Bui grew up in Santa Rosa, California, and is a graduate of Tufts University holding a double-degree in English and Women's Studies and a minor in Communications and Media Studies. She was a competitive swimmer in the Junior Olympics and a former English teacher at a Title 1 school in Hawaii.

Crystal Bui Speaking Topics

  • The Need for Diversity, Equity, and Inclusion

    When eight people were gunned down in Atlanta, including six Asian women, reporting mistakes happened. The Medical Examiner’s office wrongly released partial names of some victims. Because newsrooms and government agencies weren’t adequately staffed with Asians, many didn’t catch on, and reporters went on air misidentifying who was killed. Being staffed without race and language diversity meant details were overlooked – or just wrong. Not only is this an issue in the wider media landscape, but it’s an issue that needs to be addressed because mistakes caused by lack of diversity can affect a company’s productivity and bottom line. Crystal Bui explains why diversity is needed for a robust and thriving workplace – using this travesty as an example of what can happen if the workforce isn’t representative of the population.

  • Asian Hate Crimes - Stop AAPI Hate

    Crystal Bui's first brush with harassment for being Asian was when she was about five years old and a man told her to “go back to her own country” while pretending to shoot her mom and her. The Stop AAPI Hate organization reported between March 19, 2020, and February 28, 2021, there were nearly 3,800 hate incidents against the AAPI community. They released the data on the day a Georgia man killed eight people, six of them being Asian women. More recently, the FBI released their crime statistics estimates for 2022, and in it, an overly optimistic view: the first recorded drop in anti-Asian hate crimes since the start of the pandemic. But these numbers don’t automatically make Asians feel safe in America. This is a reminder that something needs to change for people to come forward because, like Crystal and her mother decades ago, they did not report the incident knowing it wouldn’t make much of a difference. This talk is about her personal experiences with bias and racism, and the resources needed to help minority communities, including a greater call for allyship and support.

  • Media Bias and Harmful Stereotypes

    George Floyd was portrayed as a drug-addicted criminal and the victims of the Atlanta spa shootings were portrayed as Asian prostitutes by the national media. Until different racial groups are willing to interact with each other out of curiosity and respect, they will continue to base their assumptions on the bias they saw on the news or in movies. If communities were more exposed to differences, stereotypes that served to discriminate and marginalize would have been dispelled. Crystal Bui's media literacy talk helps others understand how being able to identify editorial bias will lead to better relationships among different racial communities. This is a greater call for allyship and why curiosity about differences is needed to heal.

  • Media and Public Speaking Training

    This media training talk is tailored to corporate leaders. It’s a chance for executives to peer behind the camera and gain perspective. How do you handle reporter questions, especially the ones that are meant to trick you into saying something unflattering? Crystal Bui goes over the strategies she used as an investigative reporter for those “gotcha” questions. This talk helps the audience prepare for difficult questions, develop talking points, and stick to answers – regardless of the question. Crystal Bui also talks about some of the crisis communications experiences she's had and divulges the biggest flubs she's seen from interviewees. This gives executives the chance to interact with someone who has been in the industry and can candidly answer their burning questions.

Crystal Bui Videos

  • Systematic Racism and a news reporter's memoir - interview on Newsy
    A discussion on George Floyd's murder, the remaining officers charged in his death, J Alexander Kueng putting in a guilty plea, Tou Thao opting for a...
  • Emmy Nominated Feature - Women + Guns
  • Investigation: Asian hate crimes

Crystal Bui Books

Speaker Lists Featuring Crystal Bui

FAQs on booking Crystal Bui

  • How to book Crystal Bui?

    Our booking agents have successfully helped clients around the world secure talent like Crystal Bui for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Crystal Bui, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Crystal Bui or any other celebrity of your choice.
  • How much does it cost to book Crystal Bui?

    Speaking fees for Crystal Bui, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Crystal Bui charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Crystal Bui, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Crystal Bui?

    All American Entertainment has successfully secured celebrity talent like Crystal Bui for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Crystal Bui for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Crystal Bui or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Crystal Bui or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics such as The Need for Diversity, Equity, and Inclusion, Asian Hate Crimes - Stop AAPI Hate, Media Bias and Harmful Stereotypes and Media and Public Speaking Training. The estimated speaking fee range to book Crystal Bui for your event is $5,000 - $10,000. Crystal Bui generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cassandra Worthy, Montel Williams, Arlan Hamilton, Janet Mock and Laura Ling. Contact All American Speakers for ratings, reviews, videos and information on scheduling Crystal Bui for an upcoming live or virtual event.

Crystal Bui Speaking Topics

  • The Need for Diversity, Equity, and Inclusion

    When eight people were gunned down in Atlanta, including six Asian women, reporting mistakes happened. The Medical Examiner’s office wrongly released partial names of some victims. Because newsrooms and government agencies weren’t adequately staffed with Asians, many didn’t catch on, and reporters went on air misidentifying who was killed. Being staffed without race and language diversity meant details were overlooked – or just wrong. Not only is this an issue in the wider media landscape, but it’s an issue that needs to be addressed because mistakes caused by lack of diversity can affect a company’s productivity and bottom line. Crystal Bui explains why diversity is needed for a robust and thriving workplace – using this travesty as an example of what can happen if the workforce isn’t representative of the population.

  • Asian Hate Crimes - Stop AAPI Hate

    Crystal Bui's first brush with harassment for being Asian was when she was about five years old and a man told her to “go back to her own country” while pretending to shoot her mom and her. The Stop AAPI Hate organization reported between March 19, 2020, and February 28, 2021, there were nearly 3,800 hate incidents against the AAPI community. They released the data on the day a Georgia man killed eight people, six of them being Asian women. More recently, the FBI released their crime statistics estimates for 2022, and in it, an overly optimistic view: the first recorded drop in anti-Asian hate crimes since the start of the pandemic. But these numbers don’t automatically make Asians feel safe in America. This is a reminder that something needs to change for people to come forward because, like Crystal and her mother decades ago, they did not report the incident knowing it wouldn’t make much of a difference. This talk is about her personal experiences with bias and racism, and the resources needed to help minority communities, including a greater call for allyship and support.

  • Media Bias and Harmful Stereotypes

    George Floyd was portrayed as a drug-addicted criminal and the victims of the Atlanta spa shootings were portrayed as Asian prostitutes by the national media. Until different racial groups are willing to interact with each other out of curiosity and respect, they will continue to base their assumptions on the bias they saw on the news or in movies. If communities were more exposed to differences, stereotypes that served to discriminate and marginalize would have been dispelled. Crystal Bui's media literacy talk helps others understand how being able to identify editorial bias will lead to better relationships among different racial communities. This is a greater call for allyship and why curiosity about differences is needed to heal.

  • Media and Public Speaking Training

    This media training talk is tailored to corporate leaders. It’s a chance for executives to peer behind the camera and gain perspective. How do you handle reporter questions, especially the ones that are meant to trick you into saying something unflattering? Crystal Bui goes over the strategies she used as an investigative reporter for those “gotcha” questions. This talk helps the audience prepare for difficult questions, develop talking points, and stick to answers – regardless of the question. Crystal Bui also talks about some of the crisis communications experiences she's had and divulges the biggest flubs she's seen from interviewees. This gives executives the chance to interact with someone who has been in the industry and can candidly answer their burning questions.

Crystal Bui Speaker Videos

  • Systematic Racism and a news reporter's memoir - interview on Newsy
    A discussion on George Floyd's murder, the remaining officers charged in his death, J Alexander Kueng putting in a guilty plea, Tou Thao opting for a trial without a jury; and also a look at Crystal...
    Emmy Nominated Feature - Women + Guns
  • Investigation: Asian hate crimes
    Crystal Bui - reporter

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Crystal Bui

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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