Keynote Speaker; Emmy-Nominated Television News Reporter; Strategic Communications CEO of "Spotlight Communications Group"
Crystal Bui Biography
Crystal Bui is an Emmy-nominated, Edward R. Murrow Award–winning former television news reporter, CEO of a global public relations and media strategy firm, bestselling author, and working actor — a rare combination that lets her speak with equal authority from the newsroom, the boardroom, and the screen. She spent nearly a decade reporting live on-camera for NBC, ABC, and CBS affiliates in major cities like New York City, Atlanta, and Minneapolis, covering some of the most consequential breaking-news stories of the era: high-stakes investigations into violent crime, civil unrest, and the human lives behind the headlines. That frontline work earned her an Edward R. Murrow Award — one of broadcast journalism's highest honors — alongside an Emmy nomination.
After years of carrying other people's stories to air, she felt the pull to tell her own. Her memoir, “More To Tell,” was written from a simple conviction: truth, fully told, can change minds and shift outcomes. It became a bestseller in journalist biographies, is now taught in university courses, and is the subject of adaptation interest.
On screen, Bui stars in Tyler Perry's “Duplicity,” which premiered as Amazon's #1 global film, and Hulu's “Reasonable Doubt,” with additional roles coming out this year. Off screen, she runs Spotlight Communications Group, a public relations and media consulting firm advising law firms, Fortune 500 executives, and global organizations on media strategy, publicity, and high-stakes crisis communication.
The daughter of Vietnamese refugees, a former Junior Olympic competitive swimmer, and a Tufts University graduate in English Literature and Women’s Studies, Bui brings audiences the same instinct that drove her news reporting: every story, told well, can sway a verdict, command a room, or move people to act.
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Crystal Bui Speaking Topics
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Storytelling in the Age of AI: The Leadership Skill Machines Can’t Replace
As AI rewires every industry, the leaders who define the next decade will be the ones who can do what machines can’t: connect, persuade, and move people. Drawing on her journalism career, her bestselling memoir, and her work building a public relations firm serving Fortune 500 companies and mission-driven nonprofits, Crystal Bui shows audiences how to find the story inside their data and their work — and tell it so it earns attention. This isn’t a “soft skill” talk; it’s a competitive-advantage talk from a journalist who interviewed some of the most influential leaders of her era.
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Mental Health Is a Leadership Skill: Burnout and the Hidden Cost of High Performance
Crystal Bui shares what she didn’t talk about on-air as a former television news reporter: the panic before live shots, the toll of breaking-news cycles, and the cultural pressures she carried in a profession that never slows down. She reframes mental health as a leadership capability rather than a private weakness, and gives audiences language for the conversations their teams aren’t having. They leave with the tools to protect their performance by preserving themselves.
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How do I book Crystal Bui to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Crystal Bui for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Crystal Bui, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Crystal Bui or any other speaker of your choice. -
What are the speaker fees for Crystal Bui
Speaking fees for Crystal Bui, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Crystal Bui are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Crystal Bui, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Crystal Bui speak about?
Crystal Bui is a keynote speaker and industry expert whose speaking topics include Asian & Pacific Heritage, Author, Bestselling Authors, Broadcasting, Celebrity, Civil Rights, DEI, Diversity & Inclusion, Empowerment, Female Leadership, Gender Equality, Host & Emcee, Influential Women, Inspirational, Motivational, News & Media, Non-Fiction Authors, Personal Growth, Professional Development, Social Activism, Social Justice, Storytelling, Virtual -
Where does Crystal Bui travel from?
Crystal Bui generally travels from Los Angeles, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Crystal Bui’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Crystal Bui for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Crystal Bui for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Crystal Bui or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
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Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics such as Storytelling in the Age of AI: The Leadership Skill Machines Can’t Replace, Mental Health Is a Leadership Skill: Burnout and the Hidden Cost of High Performance, Building Resilience Without Losing Yourself: From a Refugee Family to the Emmy Stage, Own Your Narrative: Lessons from “More To Tell” on Authoring Your Own Story and Executive Media Training That Actually Works: Winning on Camera, in the Press, and Under Pressure. The estimated speaking fee range to book Crystal Bui for your event is available upon request. Crystal Bui generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bernice Chao, Laura Ling, Sophie Santos, Jeff Yang and Manjusha P. Kulkarni. Contact All American Speakers for ratings, reviews, videos and information on scheduling Crystal Bui for an upcoming live or virtual event.
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