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Crystal Bui

Emmy-Nominated News Reporter, CEO of Spotlight Communications Group & Author of "More To Tell"

Emmy-Nominated News Reporter, CEO of Spotlight Communications Group & Author of "More To Tell"

Travels From Travels From:
Atlanta, GA, USA
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Crystal Bui Biography

Crystal Bui is a first-generation Vietnamese-American television news reporter who was nominated for an Emmy award in 2021. She has worked in communications for more than 10 years and has candid, unparalleled insight into the media industry. Bui has reported on some of the biggest stories in the last decade: George Floyd’s death in Minneapolis and the subsequent riots throughout the city; investigations into hate crimes in the wake of the deadly Atlanta spa shootings where eight people were killed, including six Asian women; the Aaron Hernandez and Michelle Carter homicide trials, and many political races in the national spotlight, including Atlanta’s 2021 mayoral election and Georgia’s 2022 primary race. Her memoir, "More To Tell" was an Amazon Bestseller in the biographies of journalists category.

Bui was presented with the prestigious Edward R. Murrow Award for her work reporting on George Floyd's death.

She has worked as a television news reporter and journalist for six stations around the country, serving at ABC, NBC, and CBS News local affiliates in every region: Hawaii, the Pacific Northwest, New England, New York City, the Midwest, and the South. Bui grew up in Santa Rosa, California, and is a graduate of Tufts University holding a double-degree in English and Women's Studies and a minor in Communications and Media Studies. She was a competitive swimmer in the Junior Olympics and a former English teacher at a Title 1 school in Hawaii.

Crystal Bui Speaking Topics

  • The Need for Diversity, Equity, and Inclusion

    When eight people were gunned down in Atlanta, including six Asian women, reporting mistakes happened. The Medical Examiner’s office wrongly released partial names of some victims. Because newsrooms and government agencies weren’t adequately staffed with Asians, many didn’t catch on, and reporters went on air misidentifying who was killed. Being staffed without race and language diversity meant details were overlooked – or just wrong. Not only is this an issue in the wider media landscape, but it’s an issue that needs to be addressed because mistakes caused by lack of diversity can affect a company’s productivity and bottom line. Crystal Bui explains why diversity is needed for a robust and thriving workplace – using this travesty as an example of what can happen if the workforce isn’t representative of the population.

  • Asian Hate Crimes - Stop AAPI Hate

    Crystal Bui's first brush with harassment for being Asian was when she was about five years old and a man told her to “go back to her own country” while pretending to shoot her mom and her. The Stop AAPI Hate organization reported between March 19, 2020, and February 28, 2021, there were nearly 3,800 hate incidents against the AAPI community. They released the data on the day a Georgia man killed eight people, six of them being Asian women. More recently, the FBI released their crime statistics estimates for 2022, and in it, an overly optimistic view: the first recorded drop in anti-Asian hate crimes since the start of the pandemic. But these numbers don’t automatically make Asians feel safe in America. This is a reminder that something needs to change for people to come forward because, like Crystal and her mother decades ago, they did not report the incident knowing it wouldn’t make much of a difference. This talk is about her personal experiences with bias and racism, and the resources needed to help minority communities, including a greater call for allyship and support.

  • Media Bias and Harmful Stereotypes

    George Floyd was portrayed as a drug-addicted criminal and the victims of the Atlanta spa shootings were portrayed as Asian prostitutes by the national media. Until different racial groups are willing to interact with each other out of curiosity and respect, they will continue to base their assumptions on the bias they saw on the news or in movies. If communities were more exposed to differences, stereotypes that served to discriminate and marginalize would have been dispelled. Crystal Bui's media literacy talk helps others understand how being able to identify editorial bias will lead to better relationships among different racial communities. This is a greater call for allyship and why curiosity about differences is needed to heal.

  • Media and Public Speaking Training

    This media training talk is tailored to corporate leaders. It’s a chance for executives to peer behind the camera and gain perspective. How do you handle reporter questions, especially the ones that are meant to trick you into saying something unflattering? Crystal Bui goes over the strategies she used as an investigative reporter for those “gotcha” questions. This talk helps the audience prepare for difficult questions, develop talking points, and stick to answers – regardless of the question. Crystal Bui also talks about some of the crisis communications experiences she's had and divulges the biggest flubs she's seen from interviewees. This gives executives the chance to interact with someone who has been in the industry and can candidly answer their burning questions.

Crystal Bui Videos

  • Systematic Racism and a news reporter's memoir - interview on Newsy
    A discussion on George Floyd's murder, the remaining officers charged in his death, J Alexander Kueng putting in a guilty plea, Tou Thao opting for a...
  • Emmy Nominated Feature - Women + Guns
  • Investigation: Asian hate crimes

Crystal Bui Books

  • More to Tell
    More to Tell

Speaker Lists Featuring Crystal Bui

  • Popular Authors for Asian American and Pacific Islander Heritage Month

    Bestselling AAPI Authors & Poets

    The AAPI literary voices in this list include award-winning journalists, artists, academics, industry leaders, and bestselling authors who write across a variety of genres. Whether they're exploring identity and the Asian...

  • Asian Anti-Violence Activists

    Amplifying AAPI Voices: Promoting Asian Culture & Diversity

    Anti-Asian racism is not new to the United States, which makes it more important than ever to amplify Asian voices and oppose discrimination and violence. The awareness speakers in this list have both unique and shared...

  • Inspiring Speakers Fighting For a World Free from Racism & Discrimination

    Anti-Racism & Discrimination Speakers

    Are you ready to take the next steps towards combating racism and societal discrimination based on age, poverty, disability, sexual orientation, or religion? These activists, authors, and educators are experts on systemic...

FAQs on booking Crystal Bui

  • How do I book Crystal Bui to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Crystal Bui for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Crystal Bui, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Crystal Bui or any other speaker of your choice.
  • What are the speaker fees for Crystal Bui

    Speaking fees for Crystal Bui, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Crystal Bui are for live events and for virtual events. For the most current speaking fee to hire Crystal Bui, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Crystal Bui speak about?

  • Where does Crystal Bui travel from?

    Crystal Bui generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Crystal Bui’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Crystal Bui for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Crystal Bui for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Crystal Bui or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics such as The Need for Diversity, Equity, and Inclusion, Asian Hate Crimes - Stop AAPI Hate, Media Bias and Harmful Stereotypes and Media and Public Speaking Training. The estimated speaking fee range to book Crystal Bui for your event is $5,000 - $10,000. Crystal Bui generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Janet Mock, Cassandra Worthy, Laura Ling, Montel Williams and Jameela Jamil. Contact All American Speakers for ratings, reviews, videos and information on scheduling Crystal Bui for an upcoming live or virtual event.

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