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Al Primo

Revolutionized Network Telecommunication with the Concept of Eyewitness News

Revolutionized Network Telecommunication with the Concept of Eyewitness News

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:

Al Primo Biography

What if television news reporters presented their own reports on camera directly to the audience viewing at home? It was a radical idea in August of 1965. That's when KYW-TV, Channel 3, Westinghouse Broadcasting in Philadelphia experimented with this concept. Today, it's the industry standard but it all started with Eyewitness News and a man by the name of Al Primo, the station's News Director.

Al looked into the AFTRA contract and discovered there was nothing to prevent the station from using the journalist on air with his own story and no talent fee be paid above their regular salary.

Veteran Philadelphia broadcaster was anchor and to give the broadcast a young, uptempo feeling Al selected a cut from the movie soundtrack "From Russia With Love" to use as the theme.

In 1968, Al left Philly to become Director of News and Public Affairs for WABC-TV, Channel 7, the ABC O&O station in New York City. There, he instituted the Eyewitness News concept. Both stations still call their newscasts EYEWITNESS NEWS.

Marshall McLuhan, the communications theorist said that the concept of Eyewitness News was "a revolutionary event in telecommunications." The New York Daily News described Primo as the man "who almost single-handedly changed the face of broadcast journalism." By the way, almost 80 television stations copied the Eyewitness News format that Al Primo created and almost that number still call their casts, Eyewitness News. Keep in mind that Eyewitness News on WABC-TV has been number one for three decades. He was the youngest Vice President named at ABC in 1972, in charge of local news operations. He joined ABC News as Executive Producer of the Reasoner Report in 1974.

Primo founded Eyewitness Newservice in 1977 after ten years with ABC-TV. He is also an independent producer with many credits including developing an annual syndicated special, Black History, as well as the investigative news series, "Now It Can Be Told" with Geraldo Rivera, who Primo discovered and trained as a journalist with Columbia University. Al served as consultant in the development period and as Executive Producer of the program. Al Primo is also a founding partner of Medialink Worldwide, a public company that produces and dsitrubtes video news releases by satellite to TV stations in the United States and Europe.

He is a performance coach for business executives and has assisted major political figures with their communications skills.

He has expanded his vision to the Internet as co-founder and Vice Chairman of, a public company that owns and operates streaming video networks.

He frequently appears as a media expert on radio and television and is currently writing a book on Eyewitness News. He is also a consultant for the CBS Evening News and has spoken on the subject of TV News at Fordham University, Columbia University, Roger Williams University, Arizona State University, and Hardin Simmons College.

Al Primo also developed the world's first teenage newcast, which is carried on TV stations in 210 cities.

Speech Topics

I Never Got A Job I Applied For...God Had A Plan For Me (for faith based organizations)

Speeches, seminars, performance coaching to business executives, sales motivation.

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Speaker profile last updated by AAE Talent Team on 06/10/2024.

Al Primo Videos

FAQs on booking Al Primo

  • How do I book Al Primo to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Al Primo for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Al Primo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Al Primo or any other speaker of your choice.
  • What are the speaker fees for Al Primo

    Speaking fees for Al Primo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Al Primo are for live events and for virtual events. For the most current speaking fee to hire Al Primo, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Al Primo speak about?

  • Where does Al Primo travel from?

    Al Primo generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Al Primo’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Al Primo for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Primo for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Al Primo or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Al Primo is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Al Primo for your event is available upon request. Al Primo generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Chris Skinner, Jesse Dylan, John Zogby, Andrew Cohen and Jeff Jarvis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Al Primo for an upcoming live or virtual event.

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