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Al Primo

Revolutionized Network Telecommunication with the Concept of Eyewitness News

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Al Primo Biography

What if television news reporters presented their own reports on camera directly to the audience viewing at home? It was a radical idea in August of 1965. That's when KYW-TV, Channel 3, Westinghouse Broadcasting in Philadelphia experimented with this concept. Today, it's the industry standard but it all started with Eyewitness News and a man by the name of Al Primo, the station's News Director.

Al looked into the AFTRA contract and discovered there was nothing to prevent the station from using the journalist on air with his own story and no talent fee be paid above their regular salary.

Veteran Philadelphia broadcaster was anchor and to give the broadcast a young, uptempo feeling Al selected a cut from the movie soundtrack "From Russia With Love" to use as the theme.

In 1968, Al left Philly to become Director of News and Public Affairs for WABC-TV, Channel 7, the ABC O&O station in New York City. There, he instituted the Eyewitness News concept. Both stations still call their newscasts EYEWITNESS NEWS.

Marshall McLuhan, the communications theorist said that the concept of Eyewitness News was "a revolutionary event in telecommunications." The New York Daily News described Primo as the man "who almost single-handedly changed the face of broadcast journalism." By the way, almost 80 television stations copied the Eyewitness News format that Al Primo created and almost that number still call their casts, Eyewitness News. Keep in mind that Eyewitness News on WABC-TV has been number one for three decades. He was the youngest Vice President named at ABC in 1972, in charge of local news operations. He joined ABC News as Executive Producer of the Reasoner Report in 1974.

Primo founded Eyewitness Newservice in 1977 after ten years with ABC-TV. He is also an independent producer with many credits including developing an annual syndicated special, Black History, as well as the investigative news series, "Now It Can Be Told" with Geraldo Rivera, who Primo discovered and trained as a journalist with Columbia University. Al served as consultant in the development period and as Executive Producer of the program. Al Primo is also a founding partner of Medialink Worldwide, a public company that produces and dsitrubtes video news releases by satellite to TV stations in the United States and Europe.

He is a performance coach for business executives and has assisted major political figures with their communications skills.

He has expanded his vision to the Internet as co-founder and Vice Chairman of Medium4.com, a public company that owns and operates streaming video networks.

He frequently appears as a media expert on radio and television and is currently writing a book on Eyewitness News. He is also a consultant for the CBS Evening News and has spoken on the subject of TV News at Fordham University, Columbia University, Roger Williams University, Arizona State University, and Hardin Simmons College.

Al Primo also developed the world's first teenage newcast, which is carried on TV stations in 210 cities.

Speech Topics

I Never Got A Job I Applied For...God Had A Plan For Me (for faith based organizations)

Speeches, seminars, performance coaching to business executives, sales motivation.

FAQs
  • HOW TO BOOK Al Primo?

    Our booking agents have successfully helped clients around the world secure talent like Al Primo for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Al Primo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Al Primo or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Al Primo?

    Speaking fees for Al Primo, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Al Primo charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Al Primo, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Al Primo?

    All American Entertainment has successfully secured celebrity talent like Al Primo for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Primo for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Al Primo or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Al Primo or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Revolutionized Network Telecommunication with the Concept of Eyewitness News

Travels From:
New York, NY, USA
Speaking Fee:

Al Primo Biography

What if television news reporters presented their own reports on camera directly to the audience viewing at home? It was a radical idea in August of 1965. That's when KYW-TV, Channel 3, Westinghouse Broadcasting in Philadelphia experimented with this concept. Today, it's the industry standard but it all started with Eyewitness News and a man by the name of Al Primo, the station's News Director.

Al looked into the AFTRA contract and discovered there was nothing to prevent the station from using the journalist on air with his own story and no talent fee be paid above their regular salary.

Veteran Philadelphia broadcaster was anchor and to give the broadcast a young, uptempo feeling Al selected a cut from the movie soundtrack "From Russia With Love" to use as the theme.

In 1968, Al left Philly to become Director of News and Public Affairs for WABC-TV, Channel 7, the ABC O&O station in New York City. There, he instituted the Eyewitness News concept. Both stations still call their newscasts EYEWITNESS NEWS.

Marshall McLuhan, the communications theorist said that the concept of Eyewitness News was "a revolutionary event in telecommunications." The New York Daily News described Primo as the man "who almost single-handedly changed the face of broadcast journalism." By the way, almost 80 television stations copied the Eyewitness News format that Al Primo created and almost that number still call their casts, Eyewitness News. Keep in mind that Eyewitness News on WABC-TV has been number one for three decades. He was the youngest Vice President named at ABC in 1972, in charge of local news operations. He joined ABC News as Executive Producer of the Reasoner Report in 1974.

Primo founded Eyewitness Newservice in 1977 after ten years with ABC-TV. He is also an independent producer with many credits including developing an annual syndicated special, Black History, as well as the investigative news series, "Now It Can Be Told" with Geraldo Rivera, who Primo discovered and trained as a journalist with Columbia University. Al served as consultant in the development period and as Executive Producer of the program. Al Primo is also a founding partner of Medialink Worldwide, a public company that produces and dsitrubtes video news releases by satellite to TV stations in the United States and Europe.

He is a performance coach for business executives and has assisted major political figures with their communications skills.

He has expanded his vision to the Internet as co-founder and Vice Chairman of Medium4.com, a public company that owns and operates streaming video networks.

He frequently appears as a media expert on radio and television and is currently writing a book on Eyewitness News. He is also a consultant for the CBS Evening News and has spoken on the subject of TV News at Fordham University, Columbia University, Roger Williams University, Arizona State University, and Hardin Simmons College.

Al Primo also developed the world's first teenage newcast, which is carried on TV stations in 210 cities.

Speech Topics

I Never Got A Job I Applied For...God Had A Plan For Me (for faith based organizations)

Speeches, seminars, performance coaching to business executives, sales motivation.

FAQs on booking Al Primo

  • How to book Al Primo?

    Our booking agents have successfully helped clients around the world secure talent like Al Primo for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Al Primo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Al Primo or any other celebrity of your choice.
  • How much does it cost to book Al Primo?

    Speaking fees for Al Primo, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Al Primo charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Al Primo, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Al Primo?

    All American Entertainment has successfully secured celebrity talent like Al Primo for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Al Primo for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Al Primo or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Al Primo or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Al Primo is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Al Primo for your event is available upon request. Al Primo generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Chris Skinner, Jesse Dylan, John Zogby, Andrew Cohen and Jeff Jarvis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Al Primo for an upcoming live or virtual event.

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Al Primo

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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