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Kelli Richardson Lawson

Founder & CEO of the JOY Collective and The SonRise Project

Founder & CEO of the JOY Collective and The SonRise Project

Travels From Travels From:
Bethesda, MD, USA
Speaking Fee Speaking Fee:
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Kelli Richardson Lawson Biography

Kelli Richardson Lawson is an Emmy Award-winning creative visionary and purpose-driven business leader with over 30 years of global experience in brand-building. As founder and CEO of JOY Collective, Lawson believes her company is “inspired and committed to creating JOY for our clients, our community, and the world.” JOY Collective’s current clients include Dove, where she leads the execution of The CROWN Act to “Create a Respectful and Open World for Natural Hair,” WW (formerly Weight Watchers), the U.S. Naval Academy, Ford, and many more

Lawson’s distinguished career spans multiple industries, including Consumer Packaged Goods, Media and Entertainment, Book Publishing, and Technology. Her leadership across consumer insights, marketing, advertising, communications, special events, public affairs, and sales translated to exceptional results for powerhouse brands including Procter & Gamble (P&G), BET Networks (Viacom), and Dell. In addition to driving volume, share, and rating increases for P&G and BET, respectively, Lawson created multiple award-winning creative campaigns.

As BET’s first senior executive head of marketing and communications, Lawson co-created and led all non-production elements of the biggest tentpole events in the country, including the BET Awards, Celebration of Gospel, Hip Hop Awards, BET Honors, and more. Lawson and her teams received hundreds of awards, including Telly, Promax, BDA, NAMIC, CTAM, CTPAA, and NAACP Image Awards, for their work on multiple shows and tentpole specials.

Lawson has a passion for serving her community with work that positively impacts people of color. In that vein, she proudly created BET's Emmy Award-winning HIV/AIDS program called Rap-It-Up; and the BET Foundation, a 501(c)3 focused on obesity and other health-related issues that disproportionately affect the African American community.

In 2020, Lawson launched The SonRise Project, a safe space for parents of children who struggle with mental wellness. A proud mother of two teenaged sons, Lawson has experienced these challenges first-hand. Driven to make a difference, she hosts weekly calls on Sundays at 9 am ET to allow experts to share knowledge with parents who can listen and learn from one another. Registration is free and confidential.

Lawson is from Cleveland, Ohio (an unwavering Brown’s fan!) and is a proud graduate of Howard University. She is an active member of Delta Sigma Theta Sorority, Incorporated, Jack and Jill of America, and is a generous mother, wife, and friend. She lives in Bethesda, MD, with her husband Keith and her two sons, Kyle and Kristopher.

Kelli Richardson Lawson Videos

  • Kelli Richardson Lawson - My Sonrise Project Heals Families
    Kelli Richardson-Lawson is the CEO of The SonRise Project, a safe space for parents of children who struggle with mental illness or addiction...

FAQs on booking Kelli Richardson Lawson

  • How do I book Kelli Richardson Lawson to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Kelli Richardson Lawson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Kelli Richardson Lawson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Kelli Richardson Lawson or any other speaker of your choice.
  • What are the speaker fees for Kelli Richardson Lawson

    Speaking fees for Kelli Richardson Lawson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Kelli Richardson Lawson are for live events and for virtual events. For the most current speaking fee to hire Kelli Richardson Lawson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Kelli Richardson Lawson speak about?

  • Where does Kelli Richardson Lawson travel from?

    Kelli Richardson Lawson generally travels from Bethesda, MD, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Kelli Richardson Lawson’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Kelli Richardson Lawson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Kelli Richardson Lawson for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Kelli Richardson Lawson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Kelli Richardson Lawson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Kelli Richardson Lawson for your event is available upon request. Kelli Richardson Lawson generally travels from Bethesda, MD, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Orlena Nwokah Blanchard, Jasmine Crowe-Houston, Alexandra Wilkis Wilson, Daymond John and Kathy Ireland. Contact All American Speakers for ratings, reviews, videos and information on scheduling Kelli Richardson Lawson for an upcoming live or virtual event.

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