A digi-cultural trend analyst, author, speaker, consultant and producer; Lauren is an cultural intelligence expert keenly adept at deciphering and forecasting power trends within the convergent arena of pop culture and emerging tech based on what she terms as "the end of authority, the rise of the leaderful"; a cultural shift exemplified by a new spirit of collectivism and increased individual empowerment via a decentralized, networked era.
Lauren provides of-the-moment cultural intelligence an digi-cultural forecasts/insights that help public and private entities struggling with this social shift by consistently providing insight into the question, "How does one succeed and lead in a bottom-up era where the tech-savvy individual voice supercedes that of former, traditional authority outlets?"
Lauren speaks various elements on what she sees as the top 5 forces within today’s cultural disruption distinct areas for future opportunities/perils for corporations and individuals. They are (for the US):
Disruption of traditional media structure Shift toward a matriarchal society Rise in value around social good/social responsibility Re-evaluation of Celebrity Confrontation with Millennials’ values
An entrepreneur with 14 years of experience, Lauren is the founder emeritus of Punch Media Group, an edgy digital content development and strategy consulting company with offices in both the U.S. and Europe that specialized in reaching 18-34 across mobile phone/emerging tech platforms. The PMG corporate mission was achieved in helping businesses cultivate profitable ideas and strategy utilizing mobile/emerging technology and integrating that into their existing business. Under her relentless guidance and her ability to sense cultural cues early on, the company created a track record of successful account management, data analysis, relationship management and metrics achievement via mobile phone application development, QR tags, mobile commerce and more. Lauren succeeded in creating a leading company specializing in reaching the biggest and most frequent user of mobile/emerging tech today: hip, diverse demographics; and worked with notables from Microsoft to Snoop Dogg and has even been the force behind client revenue increase of up to 87% within a specific category. Prior to starting Punch Media Group, she was employed at Viacom/MTV Networks.
Lauren appears frequently on MSNBC, has been a guest lecturer at a number of universities, moderated a number of panel discussions both in the U.S. and abroad, and is a contributor to such outlets as Daily Beast, The Huffington Post, and cnbc.com. She has just been invited to be a Founding Member of MMTC's New Telecommunications and Internet Policy Taskforce where she will focus on spectrum-related issues. She currently provides analysis, presentations and insight for a number of management consulting firms and advertising agencies. Lauren is also an ambassador for the European Commission’s technology division’s latest tech platform Futurium which facilitates broad reflection on current and future policy.
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