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Kelly Lockwood Primus

CEO of Leading NOW

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Kelly Lockwood Primus Biography

Kelly Lockwood Primus, Chief Executive Officer, oversees the strategy, research development and client relationship management to help our clients reach their global diversity goals.

Prior to being appointed CEO of Leading NOW, Kelly was CEO & President of its Leading Women brand.

Prior to joining Leading Women, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization as Vice President for Marketing & Communications, and was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, driving participation in the organization’s live and virtual events to “sell-out” status.

Before her time in women’s leadership development, Primus was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Primus was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference. Within less than a year, the organization went public, had acquired multiple new retail partners including Walmart, and the company’s products were featured in leading trade publications as a product category to watch.

While a resident in North Carolina, Primus was a mentor to students at the Wake Forest University Graduate Women in Business Program, a panelist at their Women in Leadership Conference and a judge at the Wake Forest University Schools of Business Annual Marketing Summit MBA Case Competition.

With experience on both the agency and in-house corporate sides, Primus was charged with developing The Goodwin Group’s global business and marketing strategy to expand the integrated marketing agency’s revenue opportunities within the pharmaceutical and medical association industries when she took on the role of Vice President, Strategy and Business Development. Utilizing research to identify a unique market opportunity, Primus reconstructed the organization’s service offerings resulting in new customer acquisitions and a revenue increase of 100%.

From 2000 to 2006 Primus held marketing & communication roles of increasing responsibility at the $700M privately-held consumer products company, The Holmes Group, Inc. (acquired by Jarden Corporation) culminating in the role of Corporate Vice President and General Manager of the Lighting Division Business Unit.

A graduate of the University of Rhode Island, Primus also participated in Executive Leadership Programs at Boston College and Northwestern University’s Kellogg School of Management.

Speaking Topics
  • The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™)

    What’s missing from conventional wisdom about career success? For women, it’s the most important piece of advice—and we call it The Missing 33%™. Leading Women’s research has identified the 9 critical differentiators for moving women from the middle into senior and executive positions. The research also indicates that traditional career advice neglects key messaging of the career success equation – business, strategic and financial acumen.

  • Change Management

    Never before has leadership been so dynamic and challenging. The pace of change, five generations in a global workforce, Artificial Intelligence, and the desire for organizations to impact social change all influence the actions of business leaders. What do you need to know to lead in this new decade of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), and the five competencies needed to lead through Change.

  • The Female Capital Gap

    How to use data within your organization to identify where your barriers are and how they are preventing women from filling your leadership pipeline.

  • Gender Dynamics

    For years, Leading Women has tracked research on the ways over 15 mindsets impact talent decisions—we call these gender dynamics. Our global research into 10 of them tells us that those that create the greatest barriers to gender-neutral advancement vary by country and corporate culture. Our unique approach to educating people managers about these dynamics focuses on actions to minimize their adverse impact—helping managers (women & men) take actions to minimize gender barriers in women's advancement. Leading Women’s research-based approach to changing the mindsets of managers will enable more equitable and effective talent decisions.

FAQs
  • HOW TO BOOK Kelly Lockwood Primus?

    Our booking agents have successfully helped clients around the world secure talent like Kelly Lockwood Primus for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Kelly Lockwood Primus, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Kelly Lockwood Primus or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Kelly Lockwood Primus?

    Booking fees for Kelly Lockwood Primus, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Kelly Lockwood Primus, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Kelly Lockwood Primus?

    All American Entertainment has successfully secured celebrity talent like Kelly Lockwood Primus for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Kelly Lockwood Primus for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Kelly Lockwood Primus or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Kelly Lockwood Primus or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

CEO of Leading NOW

Travels From:
Boston, MA, USA
Speaking Fee:

Kelly Lockwood Primus Biography

Kelly Lockwood Primus, Chief Executive Officer, oversees the strategy, research development and client relationship management to help our clients reach their global diversity goals.

Prior to being appointed CEO of Leading NOW, Kelly was CEO & President of its Leading Women brand.

Prior to joining Leading Women, Kelly was a member of the executive team for WFF, a national non-profit women’s leadership organization as Vice President for Marketing & Communications, and was instrumental in returning the organization to prominence in the foodservice industry as the authority for women’s leadership development, driving participation in the organization’s live and virtual events to “sell-out” status.

Before her time in women’s leadership development, Primus was a member of the executive team at Primo Water, a publicly held CPG company, in the role of Vice President, Marketing & Communications. Recruited pre-IPO, Primus was challenged with articulating the brand promise, creating the brand communication strategy and instituting integrated marketing campaigns to drive retailer and consumer brand preference. Within less than a year, the organization went public, had acquired multiple new retail partners including Walmart, and the company’s products were featured in leading trade publications as a product category to watch.

While a resident in North Carolina, Primus was a mentor to students at the Wake Forest University Graduate Women in Business Program, a panelist at their Women in Leadership Conference and a judge at the Wake Forest University Schools of Business Annual Marketing Summit MBA Case Competition.

With experience on both the agency and in-house corporate sides, Primus was charged with developing The Goodwin Group’s global business and marketing strategy to expand the integrated marketing agency’s revenue opportunities within the pharmaceutical and medical association industries when she took on the role of Vice President, Strategy and Business Development. Utilizing research to identify a unique market opportunity, Primus reconstructed the organization’s service offerings resulting in new customer acquisitions and a revenue increase of 100%.

From 2000 to 2006 Primus held marketing & communication roles of increasing responsibility at the $700M privately-held consumer products company, The Holmes Group, Inc. (acquired by Jarden Corporation) culminating in the role of Corporate Vice President and General Manager of the Lighting Division Business Unit.

A graduate of the University of Rhode Island, Primus also participated in Executive Leadership Programs at Boston College and Northwestern University’s Kellogg School of Management.

Kelly Lockwood Primus Speaking Topics

  • The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™)

    What’s missing from conventional wisdom about career success? For women, it’s the most important piece of advice—and we call it The Missing 33%™. Leading Women’s research has identified the 9 critical differentiators for moving women from the middle into senior and executive positions. The research also indicates that traditional career advice neglects key messaging of the career success equation – business, strategic and financial acumen.

  • Change Management

    Never before has leadership been so dynamic and challenging. The pace of change, five generations in a global workforce, Artificial Intelligence, and the desire for organizations to impact social change all influence the actions of business leaders. What do you need to know to lead in this new decade of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), and the five competencies needed to lead through Change.

  • The Female Capital Gap

    How to use data within your organization to identify where your barriers are and how they are preventing women from filling your leadership pipeline.

  • Gender Dynamics

    For years, Leading Women has tracked research on the ways over 15 mindsets impact talent decisions—we call these gender dynamics. Our global research into 10 of them tells us that those that create the greatest barriers to gender-neutral advancement vary by country and corporate culture. Our unique approach to educating people managers about these dynamics focuses on actions to minimize their adverse impact—helping managers (women & men) take actions to minimize gender barriers in women's advancement. Leading Women’s research-based approach to changing the mindsets of managers will enable more equitable and effective talent decisions.

FAQs on booking Kelly Lockwood Primus

  • How to book Kelly Lockwood Primus?

    Our booking agents have successfully helped clients around the world secure talent like Kelly Lockwood Primus for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Kelly Lockwood Primus, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Kelly Lockwood Primus or any other celebrity of your choice.
  • How much does it cost to book Kelly Lockwood Primus?

    Booking fees for Kelly Lockwood Primus, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Kelly Lockwood Primus, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Kelly Lockwood Primus?

    All American Entertainment has successfully secured celebrity talent like Kelly Lockwood Primus for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Kelly Lockwood Primus for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Kelly Lockwood Primus or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Kelly Lockwood Primus or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Kelly Lockwood Primus is a keynote speaker and industry expert who speaks on a wide range of topics such as The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™), Change Management, The Female Capital Gap and Gender Dynamics. The estimated speaking fee range to book Kelly Lockwood Primus for your event is $10,000 - $20,000. Kelly Lockwood Primus generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tesa Aragones, Jessy Fofana, Ann Lewnes, Jaclyn Johnson and Lalita Ballesteros (Lauryn). Contact All American Speakers for ratings, reviews, videos and information on scheduling Kelly Lockwood Primus for an upcoming live or virtual event.

Kelly Lockwood Primus Speaking Topics

  • The Career Advice You Probably Didn’t Get (aka Leadership and the Missing 33%™)

    What’s missing from conventional wisdom about career success? For women, it’s the most important piece of advice—and we call it The Missing 33%™. Leading Women’s research has identified the 9 critical differentiators for moving women from the middle into senior and executive positions. The research also indicates that traditional career advice neglects key messaging of the career success equation – business, strategic and financial acumen.

  • Change Management

    Never before has leadership been so dynamic and challenging. The pace of change, five generations in a global workforce, Artificial Intelligence, and the desire for organizations to impact social change all influence the actions of business leaders. What do you need to know to lead in this new decade of VUCA (Volatility, Uncertainty, Complexity, Ambiguity), and the five competencies needed to lead through Change.

  • The Female Capital Gap

    How to use data within your organization to identify where your barriers are and how they are preventing women from filling your leadership pipeline.

  • Gender Dynamics

    For years, Leading Women has tracked research on the ways over 15 mindsets impact talent decisions—we call these gender dynamics. Our global research into 10 of them tells us that those that create the greatest barriers to gender-neutral advancement vary by country and corporate culture. Our unique approach to educating people managers about these dynamics focuses on actions to minimize their adverse impact—helping managers (women & men) take actions to minimize gender barriers in women's advancement. Leading Women’s research-based approach to changing the mindsets of managers will enable more equitable and effective talent decisions.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Kelly Lockwood Primus

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report