Video Game & Storytelling Innovation Expert; Award-Winning Game Producer; Author of "Gamechangers, Tu Vida Como Videojuego"

Mexico

Jesús Cochegrús Biography

Jesús Cochegrús is a computer science engineer recognized for his work at the intersection of video games, storytelling, and business strategy in Latin America. With more than two decades of experience in the video game and storytelling industries, Cochegrús has built a career that connects entertainment with corporate innovation. He led the first Mexican company to be certified by Nintendo, Xbox, and PlayStation, and under his direction, the company launched the first Latin American game to reach No. 1 on iTunes, surpassing Angry Birds. Among the games and projects he has directed, "Taco Master" earned an MTV Game Award for Best Mobile Video Game in Latin America.

As a game producer, Cochegrús has developed projects with companies including Audi, Volkswagen, Nintendo, Chillingo, Nike, Coca-Cola, Continental, and Siemens. A training project developed with Volkswagen México trained more than 7,000 technicians in two months, earning second place worldwide in the Volkswagen Education Award and the Premio Nacional del Trabajo in México. His experience in video games and storytelling informs his approach to customer experience, innovation, and organizational culture, with a focus on technology, new business models, exponential thinking, and human emotions.

Cochegrús has delivered more than 400 keynotes in 24 countries across America and Europe at management and leadership conferences such as WOBI, MDRT, TEDx, and YPO, and for international brands including Disney, BVLGARI, Coca-Cola, GM, HSBC, SAP, and Walmart. He is part of the group of international WOBI speakers, sharing the stage with global figures such as Richard Branson, Steve Wozniak, Michael Phelps, Adam Grant, Seth Godin, Philip Kotler, and Tom Peters. Cochegrús is known for interactive keynote presentations, often remembered for his use of paper planes and illuminated balloons to engage audiences.

After experiencing a heart attack at age 39, Cochegrús shifted his focus to helping others become game-changers in their personal and professional lives. He encourages individuals to embrace change and progress as they would in a video game—developing new abilities, acquiring skills, and creating strategies. This personal turning point adds a human dimension to his message, resonating with audiences across industries and cultures.

A pioneer in applying gamification and storytelling to business and personal development, Cochegrús shares his philosophy in the book "Gamechangers, Tu Vida como Videojuego." Using video games as an analogy, he translates complex concepts into practical and accessible messages for organizations. Through his speaking and writing, Cochegrús challenges audiences to take control of their own game and lead with a game-changer mindset.

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Speaker profile last updated by AAE Talent Team on 10/13/2026.

Jesús Cochegrús Speaking Topics

  • Your Life as a Video Game: Corporate Cultures that Foster Engagement, Productivity, and Innovation

    Are we behaving like heroes? Let's analyze our attitude when we play an engaging video game: we are 100% committed to our mission, we focus on the objectives, we are willing to face the challenges, we work as a team, we do not let ourselves be overcome easily, we perfect our strategies and we try again if we make mistakes; without forgetting that we enjoy it and would love to play it again. This is not a coincidence. Our attitude in video games is the result of applying diverse psychological behavioral design game design strategies.

    Can we bring this design to our company and our people? In this talk, we will apply some game design secrets to our companies, to foster engagement, teamwork, resourcefulness, productivity, and Innovation. Are you ENJOYING your game?

  • The 5 levels of connection with the Homo Smartphonis. (Customer, Employee & Digital Experience)

    We are facing what I call “A New Game Level”: AI, crises, challenges, new business models, new competitors, and ever-changing, hyper-technological customers and employees that demand immediacy, simplicity, flexibility, and individualization. Easy, right? How do we ADAPT to this? Are our customers and people really “engaged by our game”? Are we helping them to face their new level? Are they growing because of us?

    Through Cochegrus’ “Five Levels of Connection” with the customer, we will discover a new way of approaching the “Homo Smartphonis” (our customers and our team). We will go from buyers to customers, from customers to fans, and then to ambassadors, and to partners… We need to understand their needs and wants from a new perspective: INTANGIBLES; connecting with them both on the functional and emotional side. With this, we will find a way to re-purpose our strategies and service, using technology to really ANTICIPATE their needs and to be DISRUPTIVE for these customers that have “seen-it-all”.

    What’s your “Replay-Value”? Do your customers and your people want to “play” with you again? What do you really mean for them?

Read More +

Jesús Cochegrús Videos

The 5 Levels of Connection - UBA TrendsDay Belgium - Cochegrús

The 5 Levels of Connection - UBA TrendsDay Belgium - Cochegrús

Surviving a heart attack - UBA TrendsDay Belgium - Cochegrús

Surviving a heart attack - UBA TrendsDay Belgium - Cochegrús

COCHEGRUS - TeaserMix English-Español

COCHEGRUS - TeaserMix English-Español

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Jesús Cochegrús is a keynote speaker and industry expert who speaks on a wide range of topics such as Your Life as a Video Game: Corporate Cultures that Foster Engagement, Productivity, and Innovation, The 5 levels of connection with the Homo Smartphonis. (Customer, Employee & Digital Experience) and To AI or Not to AI: Are you Future-Ready? (Innovation and Strategy). The estimated speaking fee range to book Jesús Cochegrús for your event is $10,000 - $20,000. Jesús Cochegrús generally travels from Mexico and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Brenda Romero, Ryan Horrigan, Rocky Stoutenburgh, Lisette Titre-Montgomery and Wagner James Au. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jesús Cochegrús for an upcoming live or virtual event.

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