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Tressie Lieberman

Vice President of Digital Marketing & Off-Premise, Chipotle

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Tressie Lieberman Biography

Tressie Lieberman is Vice President of Digital Marketing and Off-Premise at Chipotle. She is extremely passionate about building winning teams, developing others, connecting to culture and solving big problems in new ways. Lieberman is responsible for connecting to customers in relevant ways through loyalty, CRM and social media. She is also focused on driving growth of digital ordering, delivery, and catering.

Previously, Lieberman led marketing, brand experience and menu for Snap Kitchen. As CMO in a start-up, she touched every part of the customer journey from engaging team members to designing retail shops and establishing our presence in wholesale. Throughout her time, the team transformed the menu, evolved the shopping experience, went through a full rebranding and built a true omni-channel model by growing the digital business.

In Lieberman’s previous role at Taco Bell, she created an incubator to disrupt through technology before being disrupted, initiating projects like Slack ordering and gamified loyalty. She led the social strategy to stop talking as a corporation and start sharing as a friend across channels, putting Taco Bell on the map as a cult brand that gets millennials. She loved experimenting along the way with bets such as being the first brand on Snapchat, launching a change.org petition for the taco emoji and embracing influencer marketing before it was a thing.

Lieberman was honored to lead the initiative to build a mobile ordering platform to enable customization. The social blackout campaign to support the launch moved the app to the top 20 free apps in the App Store within its first day of launch and won numerous Cannes Lions. The app was included as one of the 20 Best Ads of 2014 by Fast Company and also contributed towards Taco Bell being named in Fast Company’s Top Most Innovative Marketers story.

She is a proud UT graduate and loves supporting the college community.

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FAQs
  • HOW TO BOOK Tressie Lieberman?

    Our booking agents have successfully helped clients around the world secure talent like Tressie Lieberman for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Tressie Lieberman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tressie Lieberman or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Tressie Lieberman?

    Booking fees for Tressie Lieberman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tressie Lieberman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Tressie Lieberman?

    All American Entertainment has successfully secured celebrity talent like Tressie Lieberman for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tressie Lieberman for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tressie Lieberman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tressie Lieberman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Vice President of Digital Marketing & Off-Premise, Chipotle

Travels From:
Newport Beach, CA, USA
Speaking Fee:

Tressie Lieberman Biography

Tressie Lieberman is Vice President of Digital Marketing and Off-Premise at Chipotle. She is extremely passionate about building winning teams, developing others, connecting to culture and solving big problems in new ways. Lieberman is responsible for connecting to customers in relevant ways through loyalty, CRM and social media. She is also focused on driving growth of digital ordering, delivery, and catering.

Previously, Lieberman led marketing, brand experience and menu for Snap Kitchen. As CMO in a start-up, she touched every part of the customer journey from engaging team members to designing retail shops and establishing our presence in wholesale. Throughout her time, the team transformed the menu, evolved the shopping experience, went through a full rebranding and built a true omni-channel model by growing the digital business.

In Lieberman’s previous role at Taco Bell, she created an incubator to disrupt through technology before being disrupted, initiating projects like Slack ordering and gamified loyalty. She led the social strategy to stop talking as a corporation and start sharing as a friend across channels, putting Taco Bell on the map as a cult brand that gets millennials. She loved experimenting along the way with bets such as being the first brand on Snapchat, launching a change.org petition for the taco emoji and embracing influencer marketing before it was a thing.

Lieberman was honored to lead the initiative to build a mobile ordering platform to enable customization. The social blackout campaign to support the launch moved the app to the top 20 free apps in the App Store within its first day of launch and won numerous Cannes Lions. The app was included as one of the 20 Best Ads of 2014 by Fast Company and also contributed towards Taco Bell being named in Fast Company’s Top Most Innovative Marketers story.

She is a proud UT graduate and loves supporting the college community.

Tressie Lieberman Videos

  • She Started It | Women in Entrepreneurship | Tressie Lieberman
    Empowering the Next Generation of Women Founders. Women create only 3% of tech startups and run only 4% of Fortune 500 companies.
  • Tressie Lieberman on Building Social Relationships
    Taco Bell's Tressie Lieberman discusses the importance of finding the right types of pop culture and news events for brands to engage with on social...

FAQs on booking Tressie Lieberman

  • How to book Tressie Lieberman?

    Our booking agents have successfully helped clients around the world secure talent like Tressie Lieberman for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Tressie Lieberman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tressie Lieberman or any other celebrity of your choice.
  • How much does it cost to book Tressie Lieberman?

    Booking fees for Tressie Lieberman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tressie Lieberman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Tressie Lieberman?

    All American Entertainment has successfully secured celebrity talent like Tressie Lieberman for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tressie Lieberman for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tressie Lieberman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tressie Lieberman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Tressie Lieberman is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tressie Lieberman for your event is available upon request. Tressie Lieberman generally travels from Newport Beach, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael Lastoria, Jenelle Coy, Lori Cheek, Allen Mask and Stephan Goss. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tressie Lieberman for an upcoming live or virtual event.

Tressie Lieberman Speaker Videos

  • She Started It | Women in Entrepreneurship | Tressie Lieberman
    Empowering the Next Generation of Women Founders. Women create only 3% of tech startups and run only 4% of Fortune 500 companies.
    Tressie Lieberman on Building Social Relationships
    Taco Bell's Tressie Lieberman discusses the importance of finding the right types of pop culture and news events for brands to engage with on social media.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Tressie Lieberman

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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