Innovation & Competitive Strategy Consultant, Futurist, Author, Designer
Morinosuke Kawaguchi Biography
Morinosuke Kawaguchi is a cultural innovator, writer, strategist and futurist based in Tokyo, Japan. His laboratory, Moronoske Co. Ltd., uses a proprietary innovation method known as The Morinoske Innovation Model which considers every possible creative outcome. “If you don’t dare to think of even the silliest solution to your challenge, you might miss the blue ocean,” Kawaguchi said.
Kawaguchi researches, lectures and examines how Japanese subculture is affected by technological advancements. His writings have won numerous awards, such as a Nikkei BP BizTech Book Award for his book “Otaku de onnanoko na kuni no monozukuri” (Neon Genesis of Geeky-Girly Japanese Engineering). In addition to consulting for private businesses, his future forecasting models form the base of Japan’s official 2030 strategic plan. His Megatrends 2019-2028 book analyzes over 50 trends across all industries to predict market futures.
Kawaguchi’s concept of Gross National Talent and the Gross National Talent Index reveal where countries are strong and weak in their talent base and allow for unique competitive analysis. He is also responsible for companies successful marketing to Japanese subcultures by using them in inform branding and technological research. He has taught at the Tokyo Institute of Technology and Doshisha Business School.
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Morinosuke Kawaguchi Speaking Topics
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Subculture-inspired innovation
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
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A new kind of hunger: Herbivore, urban markets
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
Morinosuke Kawaguchi Videos
Japanese futurist and subculture driven innovation expert
Japanese futurist and subculture driven innovation expert Morinosuke Kawaguchi's made a presentation at the 2016 FUSO Talks, titled Man Machine...
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Our experienced booking agents have successfully helped clients around the world secure speakers like Morinosuke Kawaguchi for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Morinosuke Kawaguchi, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Morinosuke Kawaguchi or any other speaker of your choice. -
What are the speaker fees for Morinosuke Kawaguchi
Speaking fees for Morinosuke Kawaguchi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Morinosuke Kawaguchi are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Morinosuke Kawaguchi, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Morinosuke Kawaguchi speak about?
Morinosuke Kawaguchi is a keynote speaker and industry expert whose speaking topics include Art & Design, Business, Creativity, Economy, Futurism, Innovation, Technology -
Where does Morinosuke Kawaguchi travel from?
Morinosuke Kawaguchi generally travels from Tokyo, Japan, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Morinosuke Kawaguchi’s agent?
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Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics such as Subculture-inspired innovation, A new kind of hunger: Herbivore, urban markets and The future is fun. The estimated speaking fee range to book Morinosuke Kawaguchi for your event is $30,000 - $50,000. Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ayesha Khanna, Hiroshi Ishiguro, Sharon Gai, Takaharu Tezuka and Hiroshi Mikitani. Contact All American Speakers for ratings, reviews, videos and information on scheduling Morinosuke Kawaguchi for an upcoming live or virtual event.
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