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Amy Odell

BuzzFeed writer of girly things, cat owner, Beyonce lover. bio from Twitter.

BuzzFeed writer of girly things, cat owner, Beyonce lover. bio from Twitter.

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Amy Odell Biography

The last time we caught up BuzzFeed's Amy Odell (who formerly helmed The Cut), she was telling us about the site's just-launched women's vertical, Shift, which she's been heading up ever since.

Almost exactly a year later, we've learned that Shift will soon make way for the launch of BuzzFeed Fashion, a new permanent fashion-only vertical that Odell will head up. Yep--Amy Odell is back in fashion. Oh, and she's also writing a book! More on that later.

Since its inception, Shift has been serving up interesting, largely original content on topics that interest women, from breast feeding to Occupy Wall Street taking on unpaid internships, to BuzzFeed-y things like "3 Easy Ways To Upcycle Credit Cards Into Jewelry."

BuzzFeed Fashion, launching April 8, will also do that. "We want to have original content across the board, but we will find ways to cover the stories that everyone's talking about, that everyone wants to read about, but in our own unique way." She'll also be "applying the BuzzFeed format to fashion," referring to the sites signature often-viral photo lists. She points out Shift's hilarious "24 Ridiculous Ways Fashion Week People Dealt With The Blizzard" as an example. "It's an interesting challenge to take something like fashion that's niche and taking it mass, while at the same time making it feel insidery, but I think we've been able to do that and I think it's really exciting that a site like BuzzFeed that is so big and gets so much traffic wants to move into this space."

Like the rest of BuzzFeed, the new channel will be image-heavy. "There are so many amazing ads and editorials that BuzzFeed isn't doing that much with now that I think we can put up and showcase well and bring attention to really great photography and up-and-coming photographers." She also hopes to get models into the office to film GIFs.

Odell won't be doing it alone. She's brought on London-based Alex Rees, formerly of The Cut. "He's so great and so funny and his voice and my voice just go together really well, so it seemed like a really natural and easy decision to bring him on board."

Shift will still exist, but it will be divided into two sections--fashion and DIY. The latter will be run by Peggy Wang, who is presently a contributing editor at Shift. But why? Odell tells us Shift has been doing well and getting tons of traffic--"something like eight million uniques a month"--and that BuzzFeed noticed that the fashion content was doing exceptionally well--well enough to get its own section. "People that are into fashion really just want fashion," she said. (We hope so!)

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  • What topics does Amy Odell speak about?

    Amy Odell is a keynote speaker and industry expert whose speaking topics include Entertainment, Social Media.
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    Amy Odell generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Amy Odell for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Amy Odell for your next private or corporate function.
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Amy Odell is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Amy Odell for your event is available upon request. Amy Odell generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Zaria Parvez, Keith Lee, KallMeKris, Haley Kalil and Anna Sitar. Contact All American Speakers for ratings, reviews, videos and information on scheduling Amy Odell for an upcoming live or virtual event.

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