Entrepreneur & Consumer Brand Builder; Founder of Who What Wear, Versed, Avaline & MERIT; Partner at Greycroft

West Hollywood, CA, USA
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Katherine Power Biography

Katherine Power is an entrepreneur, investor, and brand builder known for identifying untapped market opportunities in the consumer products and media industries. Power began her professional journey in media, serving as West Coast editor for Elle and ELLEgirl before transitioning into entrepreneurship. Alongside co-founder Hillary Kerr, Power launched Who What Wear, initially as an email newsletter, and developed it into a media company that was later acquired by Future plc.

Power has founded several consumer brands, including Who What Wear, Versed, Avaline, and MERIT. She launched Versed, a skincare line focused on accessibility and ingredient efficacy, and co-founded the clean wine startup Avaline with Cameron Diaz. Power and Kerr have also co-authored three books: "Who What Wear: Celebrity and Runway Style For Real Life," "What to Wear, Where," and "The Career Code."

Power established MERIT with the goal of simplifying the beauty industry, emphasizing minimalism and clean ingredients. The brand, which began as a direct-to-consumer business before expanding to Sephora, generates significant annual retail sales and has achieved profitability. Power raised a Series A funding round for MERIT and has maintained profitability without additional rounds.

Power is a partner at Greycroft, based in Los Angeles, where she leads early-stage investments in consumer brands. Her work in commerce and media has earned recognition from Fortune's 40 Under 40, Fast Company's Most Innovative Companies, Adweek's Creative 100, and Inc.'s 20 Young Entrepreneurs to Watch. Throughout her career, Power has demonstrated expertise in brand storytelling, digital marketing, and consumer product development.

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Speaker profile last updated by AAE Talent Team on 10/30/2026.

Katherine Power Videos

Katherine Power - Fortune Most Powerful Women Summit

Katherine Power - Fortune Most Powerful Women Summit

Katherine Power and co-founder Cameron Diaz discuss their wine brand Avaline.

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Katherine Power is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Katherine Power for your event is available upon request. Katherine Power generally travels from West Hollywood, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Diane Prince, Kristie Kennedy, Diane Von Furstenberg, Nicole Richie and Ashley Eckstein. Contact All American Speakers for ratings, reviews, videos and information on scheduling Katherine Power for an upcoming live or virtual event.

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