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Karl Speak

Executive and Global Brand Management Expert; Co-author of "Be Your Own Brand" and Founder of Brand Tool Box, Ltd.

Executive and Global Brand Management Expert; Co-author of "Be Your Own Brand" and Founder of Brand Tool Box, Ltd.

Travels From Travels From:
Minneapolis, MN, USA
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Karl Speak Biography

Karl D. Speak is a global expert known for his pragmatic and unconventional approach to using brand as a leadership platform for gaining customer loyalty and employee engagement. Karl’s innovative work on corporate brand strategy, personal brand and internal brand building has been implemented in companies in 23 countries.  His best selling book, Be Your Own Brand, is translated into 12 languages and has sold over 80,000 copies. In January 2011 a revised and expanded version of Be Your Own Brand was released to leverage the global success of the first edition and the growing popularity of personal brand.

Brand Tool Box, Ltd., the company he founded over 27 years ago, is the global leader in developing and implementing internal brand-building programs.  It is a unique professional services organization melding world-class brand expertise and organizational development best practices to help organizations build and nourish customer-centric culture alignment.  As an accomplished presenter, Karl speaks to many different types of audiences around the world. His energetic style and wide-reaching knowledge of brand make him a favorite speaker with corporate audiences of marketing, sales, and executive teams.

Through Brand Tool Box, Karl has implemented his contemporary approach to brand management and internal brand building with a wide range of corporate clients. Clients such as 3M, LeadingAge, American Express, AT&T, BASF, BMW, Cabela’s, Cargill, Consumers Energy, EDMC, FedEx, Honeywell, IBM, ING, Mosaic, Motorola, Securian, Skandia, Sony Corporation, St. Jude Medical, Syngenta, Target Corporation, The Scotts Company, The Wall Street Journal, Toro, and Walgreens have benefited from Karl’s consulting and internal brand building programs.

Karl also serves as an “expert witness” in legal cases involving matters relating to brand.

Karl holds a Masters Degree in Economics from the University of Minnesota. Karl teaches in the MBA programs at University of Minnesota, Saint Thomas University, and has been guest lecturer at University of Westminster in London, Capella University, ESADE University in Madrid, among others.

Karl’s boardroom experience includes being a board member of Mesa Holdings, VocalEssence, MAP and serving as the chair of the board of The Design Management Institute.

SPEECH TOPICS

Sales Audiences

Are Your Sales People Selling Products or Your Company’s Brand?

Many corporate strategies now focus on growing the top line. This is requiring expanding the customer relationship to support selling a larger suite of products or establishing a new solutions-based relationship. Karl addresses this issue head-on with practical advice on selling the “how” and not the “what” of an organization. Sell brand first, product transactions will follow.

Are Your Customers More Loyal To Your Salespeople or Your Company?

Karl will show your audience that it doesn’t have to be either or, but by embracing the Power of Brand Alignment both brands can flourish in a way never imagined.

Are You Taking Advantage of the Power of Positive Perceptions?

Most salespeople and customer service professionals focus on what they accomplished during interactions, not the perception they left with the customer. The perception left today sets up the on- going relationship and context for the next interaction. Karl’s popular and straightforward message on perceptions will be an eye-opener for individuals, no matter how long they have been working with customers.

Are Your Salespeople Leveraging the Power of Their Personal Brand?

When you understand brand on a personal level its power increases dramatically. Whether as a sales training tool; a personal development tool; or a leadership development tool; brand can bring big new insights into everyone’s relationship-building skills.

Executive Audiences

The Practical and Relevant Guide of Brand for Executives.

After almost 30 years of working with executives of organizations of all sizes and virtually every industry, profit and non-profit, Karl knows how to make brand real for executives. Karl boils down the topic of brand into the four things that an executive needs to know about brand.

Growing Through the Power of Customer-Centric Leadership.

Highly engaged employees and high performance teams are energized not by what the organization does, but by the difference they make for a customer. Karl shows audiences how the Power of Brand Alignment is the framework that will focus employees on the things that matter most to customers. Higher levels of customer engagement drive higher levels of employee engagement and vice versa.

Professional Audiences

Professional Service Client Loyalty = Personal Brand +Firm Brand.

Karl has an energizing and practical message about the Power of Brand Alignment for professional services firms.

Women Audiences

Women Business Professionals: Use the Power of Perceptions to Catapult Your Career.

Karl has spoken to a number of different women’s groups inside organizations and in public forums. In his highly engaging style he helps audience members understand how not to be held prisoner by how people perceive them, but use the power of perceptions to get credit for their strengths and build relationships that will take their career to the next level.

BOOK Karl Speak

Speaker profile last updated by AAE Talent Team on 02/02/2024.

Karl Speak Videos

FAQs on booking Karl Speak

  • How do I book Karl Speak to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Karl Speak for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Karl Speak, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Karl Speak or any other speaker of your choice.
  • What are the speaker fees for Karl Speak

    Speaking fees for Karl Speak, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Karl Speak are for live events and for virtual events. For the most current speaking fee to hire Karl Speak, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Karl Speak speak about?

    Karl Speak is a keynote speaker and industry expert whose speaking topics include Business, Leadership, Marketing, Sales.
  • Where does Karl Speak travel from?

    Karl Speak generally travels from Minneapolis, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Karl Speak’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Karl Speak for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Karl Speak for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Karl Speak or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Karl Speak is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Karl Speak for your event is $10,000 - $20,000. Karl Speak generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Christi Tasker, Afterburner, Jim Whitehurst, Laurence Winmill and Rick Newman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Karl Speak for an upcoming live or virtual event.

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