Skincare Innovation Expert & Entrepreneur; Founder & CEO at Peach & Lily; Authority on Korean Beauty Trends
Alicia Yoon Biography
Alicia Yoon is a New York City-based entrepreneur, licensed esthetician, and the founder and CEO of Peach & Lily, a company recognized for pioneering the Korean beauty movement in the United States. Yoon experienced eczema throughout her childhood, which led her to educate herself about skincare and eventually enroll in beauty school. While attending Columbia University, she continued to pursue skincare as a hobby. After graduating with degrees in philosophy and East Asian languages and cultures, Yoon worked at Goldman Sachs before attending Harvard Business School. She later worked at Boston Consulting Group, where she identified the potential of the Korean beauty industry in the U.S. and subsequently founded Peach & Lily.
Yoon launched Peach & Lily as a curator, introducing Korean skincare brands to American consumers before developing her own product line. The company's flagship product, the "Glass Skin Refining Serum," was developed in collaboration with chemists and researchers to address sensitive, eczema-prone skin. Peach & Lily is known for creating formulas that deliver visible results while remaining gentle on sensitive skin, and is credited with introducing the concept of "Glass Skin" to the U.S. market.
Peach & Lily products are available at Ulta Beauty locations throughout the United States and internationally, with additional distribution through the mass-market sister brand Peach Slices, sold at CVS, Walmart, Amazon, and Ulta. Combined, the brands have achieved net sales exceeding $100 million. Yoon maintained profitability and control of her company by declining venture capital for several years. The "Glass Skin Refining Serum" has become a top-selling product, with strong demand among skincare consumers.
Yoon is a Harvard Business School graduate and has been recognized by industry publications including WWD, Marie Claire, and Allure. She serves on the Cosmetic Executive Women Board of Governors and has contributed beauty insights to Vanity Fair. Peach & Lily has received industry honors, including recognition as Beauty Company of the Year by WWD.
Yoon's background as a trained esthetician and business strategist positions her as an authority on skincare innovation, Korean beauty trends, and entrepreneurship in the beauty industry. Her work has contributed to the mainstream adoption of Korean skincare in the U.S. and has influenced the evolution of the American beauty market.
Alicia Yoon Videos
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What topics does Alicia Yoon speak about?
Alicia Yoon is a keynote speaker and industry expert whose speaking topics include Art & Design, Asian & Pacific Heritage, Beauty, Beauty, Business Leadership, Disruptive Thinking, Entrepreneurship, Female Leadership, Health & Wellness, Social Entrepreneurship, Thought Leadership, Women in Business, Women's Health -
Where does Alicia Yoon travel from?
Alicia Yoon generally travels from San Francisco, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Alicia Yoon is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Alicia Yoon for your event is available upon request. Alicia Yoon generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Barbara Sturm, Karissa Bodnar, Ashley Graham, Alexandra Wilkis Wilson and Tambra Raye Stevenson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alicia Yoon for an upcoming live or virtual event.
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