John Hall Speaking Topics

• Leveraging Your Leadership: Helping Others

  When you’re an industry veteran who’s been around the block a few times, you become a leader and expert in your field. Once you’ve reached that point, you’re in a position to use your experience and expertise to gain credibility and differentiate yourself from others in your industry. John Hall discusses how being particularly helpful to others (whether that means advising, referring, or doing them a simple favor) will also benefit you and your company. Sharing your knowledge and resources with others creates brand advocates who can present your company with new business or other valuable opportunities. Hall details specific ways to help others so you can create mutually beneficial relationships.

• Publishing Content: Reaching the Right Audience

  There’s no argument over whether publishing content is a valuable form of marketing — it is. Nonetheless, it’s not as simple as writing an article and posting it on your favorite social media platform. Publishing content that nobody — or the wrong target group — reads is the same as not publishing content at all. In this presentation, John Hall explains quality content and quality distribution. He delves into where to publish and promote your content so it reaches the right audience and helps you achieve your business goals.

Positioning Yourself as a Thought Leader

You may already lead your team, your company, or your industry, but take it a step further by striving to become a thought leader. As an established thought leader, you’ll have an advantage when reaching out to potential clients and developing partnerships. In this talk, John Hall discusses how to establish yourself as a thought leader and how to use thought leadership to improve your company brand, as well as your personal brand. He shares how you can become a go-to resource for questions, advice and assistance in your area of expertise.

Using Content to Build Trust & Influence Decision Makers

Gaining trust, influencing decision makers and differentiating your product or service are vital to achieving success in sales. Content can play a large role in informing consumers, overcoming sales barriers and establishing credibility for your brand. Furthermore, content is a non-promotional way to talk about your brand and enable customers to picture themselves solving their problems using what you have to offer. John Hall discusses how you can leverage content to accomplish all of the above. He also provides additional strategies that your sales team can use to take things to a new level. Gaining face time with decision makers may be difficult, but influencing them doesn’t have to be.

Content Marketing: How It Achieves Your Business Goals

Content marketing is a less traditional method of marketing that is dramatically growing in popularity. It is increasingly becoming the best way to establish your company as credible and knowledgeable. During this talk, John Hall discusses the importance of content marketing in your business plan. He details how publishing content can build brand awareness and brand loyalty. Further, content marketing assists with customer education, customer engagement and even talent recruitment. It makes for more meaningful conversation with leads, clients and others. He also touches on the right types of content to publish and where to publish to reach the right audience.