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Sarah Trahern

CEO, Country Music Association

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Sarah Trahern Biography

When Trahern assumed the office of CEO of the CMA in January 2014, she opened another page of an illustrious music industry and television career that includes more than 27 years of experience in the television business, including 18 years producing or overseeing Country Music programming.

Her role at CMA is to collaborate with the CMA Board of Directors to expand the mission and strategic objectives of CMA while being mindful of the unique legacy and spirit of the organization. Trahern also serves as President of the CMA Foundation Board, which supports music education programs for deserving children across the United States.

She began her cable career at C-SPAN in Washington, D.C. covering politics and public affairs, and producing the popular series “Booknotes.” Trahern moved to Nashville in 1995 to oversee specials and entertainment series for The Nashville Network (TNN). She joined Great American Country (GAC) in 2005 with Scripps' ownership of the network, and was promoted to Senior Vice President of Programming, and later, General Manager of the network, where her myriad duties included the strategic direction of the network and oversight of GAC's programming, marketing, creative, and digital initiatives.

In 2015, Trahern was named to Billboard Magazine's Top 50 Nashville Power Players (No. 20) as well as the Nashville Business Journal's 2015 Women in Music City Awards. She was also named one of 30 women "Power Players" in the music business by Billboard. In 2011, Trahern was the subject and honoree of the Louise Scruggs Memorial Forum at the Country Music Hall of Fame and Museum. Additionally, she was recognized by Source as a top leader in the music business.

Sarah Trahern is a member of the Board of Directors of the Monroe Carell Jr. Children's Hospital at Vanderbilt University and Georgetown University's Baker Scholars program, and is chairing the Events Committee for the 2016 All Star Hockey Game in Nashville.

She is an alumna of Leadership Music (1999) and Leadership Nashville (2015). She participated in the Department of Defense's 84th class in the Joint Civilian Orientation Conference and is a graduate of Women in Cable Television's Betsy Magness Leadership Institute.

Trahern is a graduate of Georgetown University and has an MBA from the Owen Graduate School of Management at Vanderbilt. A native of Champaign-Urbana, Ill., she resides in Nashville with her husband, Wayne Flatt.

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FAQs
  • How do I book Sarah Trahern to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sarah Trahern for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Sarah Trahern, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sarah Trahern or any other speaker of your choice.
  • What are the speaker fees for Sarah Trahern

    Speaking fees for Sarah Trahern, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sarah Trahern are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Sarah Trahern, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sarah Trahern speak about?

    Sarah Trahern is a keynote speaker and industry expert whose speaking topics include Arts & Humanities, Business, Business Leaders, Entertainment, Executive Leaders, Leadership Speakers, Music, Speakers by Industry, Women In Leadership.
  • Where does Sarah Trahern travel from?

    Sarah Trahern generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Sarah Trahern’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sarah Trahern for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sarah Trahern for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sarah Trahern or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

CEO, Country Music Association

Travels From:
Nashville, TN, USA
Speaking Fee:

Sarah Trahern Biography

When Trahern assumed the office of CEO of the CMA in January 2014, she opened another page of an illustrious music industry and television career that includes more than 27 years of experience in the television business, including 18 years producing or overseeing Country Music programming.

Her role at CMA is to collaborate with the CMA Board of Directors to expand the mission and strategic objectives of CMA while being mindful of the unique legacy and spirit of the organization. Trahern also serves as President of the CMA Foundation Board, which supports music education programs for deserving children across the United States.

She began her cable career at C-SPAN in Washington, D.C. covering politics and public affairs, and producing the popular series “Booknotes.” Trahern moved to Nashville in 1995 to oversee specials and entertainment series for The Nashville Network (TNN). She joined Great American Country (GAC) in 2005 with Scripps' ownership of the network, and was promoted to Senior Vice President of Programming, and later, General Manager of the network, where her myriad duties included the strategic direction of the network and oversight of GAC's programming, marketing, creative, and digital initiatives.

In 2015, Trahern was named to Billboard Magazine's Top 50 Nashville Power Players (No. 20) as well as the Nashville Business Journal's 2015 Women in Music City Awards. She was also named one of 30 women "Power Players" in the music business by Billboard. In 2011, Trahern was the subject and honoree of the Louise Scruggs Memorial Forum at the Country Music Hall of Fame and Museum. Additionally, she was recognized by Source as a top leader in the music business.

Sarah Trahern is a member of the Board of Directors of the Monroe Carell Jr. Children's Hospital at Vanderbilt University and Georgetown University's Baker Scholars program, and is chairing the Events Committee for the 2016 All Star Hockey Game in Nashville.

She is an alumna of Leadership Music (1999) and Leadership Nashville (2015). She participated in the Department of Defense's 84th class in the Joint Civilian Orientation Conference and is a graduate of Women in Cable Television's Betsy Magness Leadership Institute.

Trahern is a graduate of Georgetown University and has an MBA from the Owen Graduate School of Management at Vanderbilt. A native of Champaign-Urbana, Ill., she resides in Nashville with her husband, Wayne Flatt.

FAQs on booking Sarah Trahern

  • How do I book Sarah Trahern to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sarah Trahern for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Sarah Trahern, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sarah Trahern or any other speaker of your choice.
  • What are the speaker fees for Sarah Trahern

    Speaking fees for Sarah Trahern, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sarah Trahern are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Sarah Trahern, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sarah Trahern speak about?

    Sarah Trahern is a keynote speaker and industry expert whose speaking topics include Arts & Humanities, Business, Business Leaders, Entertainment, Executive Leaders, Leadership Speakers, Music, Speakers by Industry, Women In Leadership.
  • Where does Sarah Trahern travel from?

    Sarah Trahern generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances across the country.
  • Who is Sarah Trahern’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sarah Trahern for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sarah Trahern for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sarah Trahern or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Sarah Trahern is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Sarah Trahern for your event is available upon request. Sarah Trahern generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jody Gerson, Chandrika Tandon, Barbara Corcoran, Bela Bajaria and Julie Swidler. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sarah Trahern for an upcoming live or virtual event.

Sarah Trahern News

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Speakers Similar to Sarah Trahern

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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