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Leonard Lodish

Leader and Co-founder, Global Consulting Practicum; Emeritus Professor of Marketing at Wharton School of Business

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 Leonard Lodish Biography

Leonard M. Lodish is the Samuel R. Harrell Emeritus Professor in the Marketing Department of the Wharton School, University of Pennsylvania and Leader of the Wharton Global Consulting Practicum (GCP) that has subsidiary partnerships with leading business schools in Israel, Chile, Peru, China, Taiwan, India, UAE, and Spain. Through the GCP program, groups of Wharton MBA's work with MBA students at the partner institution on real projects to help a foreign client company leverage a relationship with North America or a North American firm leverage a relationship with the partner country. Len was the initial Vice Dean for Wharton’s San Francisco campus from 2001-2009 and is currently Senior Advisor in San Francisco. He was also the first Wharton Vice Dean for Social Impact from 2009-2012.

In 1995, he initiated, developed, and currently teaches Wharton’s Entrepreneurial Marketing MBA Course and wrote Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course, with Howard L. Morgan, and Amy Kallianpur, published in 2001 by John Wiley. In 2007 Wharton Publishing published Marketing that Works: How Entrepreneurial Marketing can Add Sustainable Value to Any Sized Company, written by Len, Howard Morgan, and Shellye Archambeau. He has published over 60 articles, is active as an editor in leading Marketing and Management Science Journals, and is the author of The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong, published by Oxford University Press. Len is also the co-founder and co-director of the Wharton-INSEAD “Leading the Effective Sales Force” executive program which is delivered each year in Singapore, Fontainebleau, and Philadelphia.

Professor Lodish's primary research and consulting areas are in entrepreneurial marketing, strategic and tactical marketing resource planning, marketing decision support systems, and applications in firm/marketing strategy, sales force, advertising, and promotion planning. In 1987 he led a team that won the Franz Edelman Award for Management Science Practical Achievement from the Institute of Management Sciences for a sales force sizing and deployment model responsible for a sales increase of $25 million annually at Syntex Laboratories.

Professor Lodish has developed models and decision support systems that have been syndicated to worldwide use. They include MEDIAC® for media planning, CALLPLAN® for sales force deployment, and PROMOTER® and PROMOTIONSCAN® for promotion planning and evaluation. He led a consortium of most major consumer packaged goods manufacturers, leading advertising agencies, and the major U.S. T.V. networks in a comprehensive analysis of 381 real world split cable TV experiments entitled "How T.V. Advertising Works" which appeared as the lead article in Journal of Marketing Research in August 1995 and in 1996 won the American Marketing Association’s new Paul E. Green award for the article in the journal which is most likely to have an impact on marketing practice. In 2000 this article was also awarded the Odell award for the article in the journal that had the most impact after five years and was also judged the best article after five years by the American Marketing Association’s Advertising Special Interest Group. An update to the study published in 2007 won the best article award from the editors of Journal of Advertising Research.

As a part time entrepreneur, Professor Lodish co-founded Management Decision Systems, Inc. (MDS) in 1967 with $4000 of initial equity capital. In 1985 MDS's, 300 employees, merged with Information Resources, Inc. to become a premier international decision support and marketing data supplier. He was a corporate director of public companies Information Resources from 1986-2003 and Franklin Electronic Publishers from 1992-2009. He also was co-owner and co-founder of Shadow Broadcast Services in 1991 that was sold to Westwood One, Inc. in 1998.

He has been a Corporate Director of public company: J&J Snack Foods, Inc since 1992. He also is or was a director or advisory board member of private companies – Compete.com, DVtel, Diapers.com (now Quidsi and part of Amazon), Milo.com (now part of Ebay), Notehall Inc (now a subsidiary of Chegg, Inc.)., Oxicool, Inc., Sight Machine, InfoScout, Realfood Works, and Powergetics,Inc, (now STEM)., as well as an advisor to First Round Capital, Vintage Venture Funds, Mentor Tech Funds, Lumia Capital, and the Jerusalem Global Venture Funds. Len was the first outside director of Diapers.com which was the fastest growing Internet retailer for 2005, 2006, 2007, 2008, and 2009 and was sold to Amazon.com for over $500 million in 2011. Len was also the first outside director of Milo.com that was sold in 2010 to eBay for over $70 million after only 2 years in business. Professor Lodish has consulted with many major firms world wide, including Procter and Gamble, Anheuser Busch, Syntex Laboratories, Merck and Company, McNeil Consumer Products Company, the Campbells Soup Company, Bentley Systems, Inc., Merrill Lynch, the Coca-Cola Company, and Walsh/PMSI.

Len received a Ph.D. (Marketing and Operations Research) from Massachusetts Institute of Technology's Sloan School of Management in 1968 and an A.B. (Mathematics) from Kenyon College in 1965.

In 1996 Len and his wife Susan pedaled their tandem bicycle across the U.S., and since then have done long distance bicycle rides each year which have raised over $1,300,000 for the A.L.S. (Lou Gehrig’s Disease) Association . Len is a licensed sailplane pilot and ardent bicycle commuter.

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  • HOW TO BOOK Leonard Lodish?

    Our booking agents have successfully helped clients around the world secure talent like Leonard Lodish for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Leonard Lodish, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Leonard Lodish or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Leonard Lodish?

    Booking fees for Leonard Lodish, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Leonard Lodish, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Leonard Lodish?

    All American Entertainment has successfully secured celebrity talent like Leonard Lodish for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Leonard Lodish for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Leonard Lodish or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Leonard Lodish or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Leonard Lodish

Leader and Co-founder, Global Consulting Practicum; Emeritus Professor of Marketing at Wharton School of Business

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Leonard Lodish Biography

Leonard M. Lodish is the Samuel R. Harrell Emeritus Professor in the Marketing Department of the Wharton School, University of Pennsylvania and Leader of the Wharton Global Consulting Practicum (GCP) that has subsidiary partnerships with leading business schools in Israel, Chile, Peru, China, Taiwan, India, UAE, and Spain. Through the GCP program, groups of Wharton MBA's work with MBA students at the partner institution on real projects to help a foreign client company leverage a relationship with North America or a North American firm leverage a relationship with the partner country. Len was the initial Vice Dean for Wharton’s San Francisco campus from 2001-2009 and is currently Senior Advisor in San Francisco. He was also the first Wharton Vice Dean for Social Impact from 2009-2012.

In 1995, he initiated, developed, and currently teaches Wharton’s Entrepreneurial Marketing MBA Course and wrote Entrepreneurial Marketing: Lessons from Wharton’s Pioneering MBA Course, with Howard L. Morgan, and Amy Kallianpur, published in 2001 by John Wiley. In 2007 Wharton Publishing published Marketing that Works: How Entrepreneurial Marketing can Add Sustainable Value to Any Sized Company, written by Len, Howard Morgan, and Shellye Archambeau. He has published over 60 articles, is active as an editor in leading Marketing and Management Science Journals, and is the author of The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong, published by Oxford University Press. Len is also the co-founder and co-director of the Wharton-INSEAD “Leading the Effective Sales Force” executive program which is delivered each year in Singapore, Fontainebleau, and Philadelphia.

Professor Lodish's primary research and consulting areas are in entrepreneurial marketing, strategic and tactical marketing resource planning, marketing decision support systems, and applications in firm/marketing strategy, sales force, advertising, and promotion planning. In 1987 he led a team that won the Franz Edelman Award for Management Science Practical Achievement from the Institute of Management Sciences for a sales force sizing and deployment model responsible for a sales increase of $25 million annually at Syntex Laboratories.

Professor Lodish has developed models and decision support systems that have been syndicated to worldwide use. They include MEDIAC® for media planning, CALLPLAN® for sales force deployment, and PROMOTER® and PROMOTIONSCAN® for promotion planning and evaluation. He led a consortium of most major consumer packaged goods manufacturers, leading advertising agencies, and the major U.S. T.V. networks in a comprehensive analysis of 381 real world split cable TV experiments entitled "How T.V. Advertising Works" which appeared as the lead article in Journal of Marketing Research in August 1995 and in 1996 won the American Marketing Association’s new Paul E. Green award for the article in the journal which is most likely to have an impact on marketing practice. In 2000 this article was also awarded the Odell award for the article in the journal that had the most impact after five years and was also judged the best article after five years by the American Marketing Association’s Advertising Special Interest Group. An update to the study published in 2007 won the best article award from the editors of Journal of Advertising Research.

As a part time entrepreneur, Professor Lodish co-founded Management Decision Systems, Inc. (MDS) in 1967 with $4000 of initial equity capital. In 1985 MDS's, 300 employees, merged with Information Resources, Inc. to become a premier international decision support and marketing data supplier. He was a corporate director of public companies Information Resources from 1986-2003 and Franklin Electronic Publishers from 1992-2009. He also was co-owner and co-founder of Shadow Broadcast Services in 1991 that was sold to Westwood One, Inc. in 1998.

He has been a Corporate Director of public company: J&J Snack Foods, Inc since 1992. He also is or was a director or advisory board member of private companies – Compete.com, DVtel, Diapers.com (now Quidsi and part of Amazon), Milo.com (now part of Ebay), Notehall Inc (now a subsidiary of Chegg, Inc.)., Oxicool, Inc., Sight Machine, InfoScout, Realfood Works, and Powergetics,Inc, (now STEM)., as well as an advisor to First Round Capital, Vintage Venture Funds, Mentor Tech Funds, Lumia Capital, and the Jerusalem Global Venture Funds. Len was the first outside director of Diapers.com which was the fastest growing Internet retailer for 2005, 2006, 2007, 2008, and 2009 and was sold to Amazon.com for over $500 million in 2011. Len was also the first outside director of Milo.com that was sold in 2010 to eBay for over $70 million after only 2 years in business. Professor Lodish has consulted with many major firms world wide, including Procter and Gamble, Anheuser Busch, Syntex Laboratories, Merck and Company, McNeil Consumer Products Company, the Campbells Soup Company, Bentley Systems, Inc., Merrill Lynch, the Coca-Cola Company, and Walsh/PMSI.

Len received a Ph.D. (Marketing and Operations Research) from Massachusetts Institute of Technology's Sloan School of Management in 1968 and an A.B. (Mathematics) from Kenyon College in 1965.

In 1996 Len and his wife Susan pedaled their tandem bicycle across the U.S., and since then have done long distance bicycle rides each year which have raised over $1,300,000 for the A.L.S. (Lou Gehrig’s Disease) Association . Len is a licensed sailplane pilot and ardent bicycle commuter.

Leonard Lodish Videos

  • Wharton fireside chat - YouTube
  • Wharton Professor Leonard Lodish on the Wharton Program for ...

FAQs on booking Leonard Lodish

  • How to book Leonard Lodish?

    Our booking agents have successfully helped clients around the world secure talent like Leonard Lodish for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Leonard Lodish, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Leonard Lodish or any other celebrity of your choice.
  • How much does it cost to book Leonard Lodish?

    Booking fees for Leonard Lodish, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Leonard Lodish, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Leonard Lodish?

    All American Entertainment has successfully secured celebrity talent like Leonard Lodish for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Leonard Lodish for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Leonard Lodish or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Leonard Lodish or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Leonard Lodish is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Leonard Lodish for your event is available upon request. Leonard Lodish generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jordan Goldman, Robin Wilson, Luke Droulez, Oliver Lopez and Everette Taylor. Contact All American Speakers for ratings, reviews, videos and information on scheduling Leonard Lodish for an upcoming event.

Leonard Lodish Speaker Videos

  • Wharton fireside chat - YouTube
    Wharton Professor Leonard Lodish on the Wharton Program for ...

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Leonard Lodish

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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