Behavioral Scientist Physician; Marketing Professor at Duke University

Durham, NC, USA
Live Event: $30,000 - $50,000 Virtual Event: Please Contact More Fee Info

Peter Ubel Biography

Peter Ubel is a physician and behavioral scientist who focuses on science, policy, health, well-being and ethics. His research and writing explores the quirks in human nature that influence our lives -- the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. Peter's goal is to show the audience, in an entertaining way, why the key to living better, healthier lives, and improving the societies we live in, is to understand human nature.

Peter is also a Professor of Marketing and Public Policy at Duke University. His research explores controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care rationing.

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Speaker profile last updated by AAE Talent Team on 06/04/2025.

Peter Ubel Speaking Topics

  • Of Two Minds: Emotion and Reason in Health Care Decision Making

    Some medical decisions have been labeled as being “patient sensitive”: the right decision, in such cases depends on patient preferences. One patient will prefer X and another Y, because the two patients have different attitudes toward the goodness and badness of the outcomes associated with X and Y. Ideally, when making such decisions, patients will be informed about their alternatives and (with the help of a medical professional) integrate that information with their preferences to make the “right” choice.

    In this talk, based on my book Critical Decisions, I show why people are often not up to this task. They mispredict how health outcomes will affect their lives. They make decisions unaware of how their thoughts and feelings are being influenced by unconscious biases. What can we do to help patients make better decisions? And how should these decisional biases inform our ideas about what it truly means for patients to make free and informed decisions?

  • Illness, disability and emotional resilience: lessons about life from the science of happiness

    People often believe that happiness is a matter of circumstance. That they would be miserable if they became seriously ill or disabled. In this talk, based on my book You’re Stronger Than You Think, I discuss people who have faced serious adversity and managed to thrive. I weave their stories together with explanation of the science of emotional resilience, with the hope that I can give people useful insights to help them understand what people do when faced with adversity.

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Peter Ubel Videos

Consumer Irrationality and Market Failure - YouTube

Consumer Irrationality and Market Failure - YouTube

Peter Ubel - Lost in Translation: Communication Breakdown in ...

Peter Ubel - Lost in Translation: Communication Breakdown in ...

Dr. Peter Ubel - Keynote - ISDM 2013 - YouTube

Dr. Peter Ubel - Keynote - ISDM 2013 - YouTube

Keynote: Beyond Decision Aids: Why patient engagement depends on clinical engagement with Dr. Peter Ubel

  • How do I book Peter Ubel to speak at my event?

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  • What are the speaker fees for Peter Ubel

    Speaking fees for Peter Ubel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Peter Ubel are $30,000 - $50,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Peter Ubel, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Peter Ubel speak about?

    Peter Ubel is a keynote speaker and industry expert whose speaking topics include Economy, Finance, Health & Wellness, Healthcare, Marketing, Mental Health, Obesity Awareness Month, Political, Professors, Psychology, Social Sciences
  • Where does Peter Ubel travel from?

    Peter Ubel generally travels from Durham, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Peter Ubel for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter Ubel for your next private or corporate function.
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Peter Ubel is a keynote speaker and industry expert who speaks on a wide range of topics such as Of Two Minds: Emotion and Reason in Health Care Decision Making, Illness, disability and emotional resilience: lessons about life from the science of happiness, Free to be Obese: Market Forces and Consumer Appetites, Critical Decisions: How You and Your Doctor can Make the Right Medical Choices Together and Money Talk: Discussing Health Care Costs in the Doctor’s Office. The estimated speaking fee range to book Peter Ubel for your event is $30,000 - $50,000. Peter Ubel generally travels from Durham, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Paul Wolpe, Amanda Gore, Katherine Kuzmeskas, Jonathan Metzl and Tal Ben-Shahar. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter Ubel for an upcoming live or virtual event.

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