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Alastair Campbell

Consultant; Strategist; Communicator; Campaigner; Best-Selling Author; and Former Director of Strategy and Communications to Tony Blair

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 Alastair Campbell Biography

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics in Britain and overseas, he now splits his time between writing, speaking, charitable fundraising, consultancy and campaigns.

He has written eleven books in the past eight years, including six volumes of diaries, three novels and a personal memoir on depression and the pursuit of happiness. His latest book, Winners, is about winners in sport, business and politics and what lessons mere mortals can learn from them. It is due to be published in 2015.

A former “Mind Champion of the Year,” he is an ambassador for the Time to Change campaign to raise awareness about mental illness, and chairman of fundraising for Leukaemia & Lymphoma Research. He continues to advise the Labour Party, and other left-of-center parties, most recently acting as strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013. He is a Humanitas Visiting Professor on media at Cambridge University, and was also recently honored by University College Dublin for his contribution to the Northern Ireland peace process. He is on the advisory board of Portland PR, and independently acts as an advisor to governments, businesses, charities, sports organizations and high-profile individuals.

He was born in Yorkshire in 1957, the son of a vet. His family moved to Leicester in 1968, and he attended school there until going to Cambridge University in 1975. He graduated four years later with a degree in modern languages. His university education included a year in France when he had his first “journalism” published, articles on sex in Forum magazine. He also busked around the world with his bagpipes. Finally, he decided to become a journalist and trained with the Mirror Group on local papers in the West Country before joining the Mirror itself in 1982.

He left in the mid-80s to work for Eddy Shah’s Today newspaper as news editor, but had a nervous breakdown and left to return to the Mirror after convalescence. He rose to become political editor and the paper’s chief political columnist. He then worked briefly for Today under new ownership in 1994 before being asked by Tony Blair to be his press secretary when Blair became leader of the Labour Party. He did this for three years. Blair, in his own autobiography, credited Campbell with coining the phrase ‘New Labour’ as the label for the party’s strategy, and described him as a ‘genius’ for the role he played in helping to create New Labour, return the party to power, and win three general elections. After the 1997 election, he became the Prime Minister’s chief press secretary and official spokesman, which entailed the coordination of government communications and twice daily briefings of the press. He was seconded to NATO in 1999 to oversee communications during the Kosovo conflict. After helping Blair win a second landslide election victory, he became director of communications and strategy. He did this until he resigned in September 2003, saying it had been an enormous privilege but he wanted more of a life with his partner Fiona and their three children.

Campbell’s main hobbies are running, cycling, bagpipes and following Burnley FC. He took up running in 2003 at the instigation of his sons and has since run the London Marathon, the Great North Run and the Great Ethiopian Run, and completed several full triathlons, all for Leukaemia & Lymphoma Research, (Campbell lost his best friend to leukaemia). He returned to the Labour Party for six months prior to the 2005 general election and continued to advise the party informally under Gordon Brown, including during the 2010 campaign, in which he “played” David Cameron in rehearsals for the historic first TV debates between leaders. He is one of the party’s most in-demand speakers at fundraising and motivational events. Together with former sports minister Richard Caborn, he pulled together two of the most successful fundraising dinners in Labour’s history, both on the theme of sport at Wembley Stadium.

Passionate about sport, he was written about different sports for The Times, The Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved playing football with both Diego Maradona and Pele, and appearing in a one-off version of the popular TV program, The Apprentice.

In July 2007, he published his first book on his time with Tony Blair, The Blair Years, extracts from his diaries from 1994 to 2003, which was an instant Sunday Times #1 best seller. He has since published four volumes of the full diaries, and a special edition of the diaries focused on the Northern Ireland peace process, The Irish Diaries. He has continued to keep a diary and is expected to publish his post Downing Street diaries in the future. Campbell’s first novel, All In the Mind, appeared in November 2008, to enthusiastic reviews for its frank examination of mental illness. His second novel, Maya, a gripping analysis of fame and the obsession it attracts, was published in February 2010. His third novel, published in September 2013, is called My Name Is… and tells the story of a young girl’s descent into alcoholism. He has since become an ambassador for Alcohol Concern.

In October 2008, Campbell broadcast an award-winning one-hour documentary on BBC2 about his own breakdown in 1986. Both the films, Cracking Up and All In the Mind, won considerable praise from mental health charities and campaign groups for helping to break down the taboo surrounding mental health. He received the Mind Champion of the Year award in May 2009 in recognition of his work to break down the stigma around mental illness, and continues to campaign on the issue both in Britain and overseas. He has also made a BBC documentary about alcoholism.

In his time in Downing Street, he was involved in all the major policy issues and international crises. Campbell has said that in ten years in the media, and a decade in politics, he saw his respect for the media fall and his respect for politics rise. He was called to the Leveson Inquiry into press standards twice, first for his insights into modern journalism, and second to give his views on the changed relationship between politics and media. He is a sought-after speaker at events around the world, specializing in strategic communications, leadership, team building and crisis management.

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Videos
Books
The Irish Diaries: Alastair Campbell (1994–2003)

The Irish Diaries: Alastair Campbell (1994–2003)

The Burden of Power (The Alastair Campbell Diaries)

The Burden of Power (The Alastair Campbell Diaries)

The Happy Depressive: In Pursuit of Personal and Political Happiness

The Happy Depressive: In Pursuit of Personal and Political Happiness

The Alastair Campbell Diaries: Volume Three: Power and Responsibility

The Alastair Campbell Diaries: Volume Three: Power and Responsibility

The Alastair Campbell Diaries: Volume Two: Power and the People 1997-1999

The Alastair Campbell Diaries: Volume Two: Power and the People 1997-1999

The Alastair Campbell Diaries: Volume One: Prelude to Power 1994-1997

The Alastair Campbell Diaries: Volume One: Prelude to Power 1994-1997

Speaking Topics
  • Winning

    Alastair Campbell is a proven winner, obsessed with others who win. His latest book is called simply Winners, and looks at winners in sport, business and politics—in that order—to see what makes them stand out from others, and crucially, what all of us can learn from those who win. He sets out all the things needed of a winner—strategy, leadership, teamship, boldness, innovation, the ability to handle setback and failure. In looking at the best of the best—from Clinton to Merkel, from Brady to Beckham, from Lincoln to Churchill, from Anna Wintour to Arianna Huffington, from Branson to Buffett—he explains how mere mortals can learn something from all of them.

  • Strategy

    Alastair Campbell is commonly referred to as the architect of the New Labour New Britain strategy that led to Tony Blair’s three general election victories. But what is strategy? How is it shaped? How can it be executed in a faster, more complicated and more aggressive media landscape? Campbell draws on his experience of winning with Blair, and the work he does now in business and sport, to answer those questions. He brings his forensic skills to strategies that work and strategies that don’t, and leaves audiences with simple messages that can benefit any individual or organization seeking to be more strategic in an ever-more-tactical world.

  • Campaigns

    Though his background is in politics, Alastair Campbell has brought his campaigning skills to bear in a number of fields. After losing his best friend to leukaemia, he has fronted charity efforts to raise funds and research into cures and better treatments. He has won awards and plaudits home and abroad for his work on mental illness. He has taken his campaign skills to different issues. British radio presenter Nick Ferrari said: “When Alastair Campbell picks a fight, the chances are he is going to win that fight.” But how do you campaign? What are the essential elements needed to separate a great campaign from a good one? From experience and analysis, he has those answers, and they can help any cause, charity, business, party or government trying to make change for the better.

  • Strategic Communications

    Alastair Campbell made his name as a tough, no-nonsense media operator that earned him the title “the world’s best spin doctor,” and a job offer from Bill Clinton. But spin, he says, is doomed to fail unless underpinned by real principles of strategic communications. As the media world becomes more atomized, as old certainties die, how does a modern brand—human or organizational—communicate a message? How has technology changed the way that leaders communicate, and the led listen? And given how much change there has been in the last decade, how much more is to come, and what are the threats and opportunities presented? Campbell has ridden the waves of these changes by adhering to certain principles of strategic communications, which can be applied by any organization or individual who understands that in a world where the pressures are to be more tactical, strategy and strategic communications are the answer.

  • Sport As A Metaphor For Life

    Alastair Campbell is a sports nut. His latest book was inspired by his insight that too many politicians pay lip service to sport when in fact they can learn from it. A man who counts Manchester United’s former manager Sir Alex Ferguson as a close friend, who has played football with both Pele and Diego Maradona, been out on the bike with Lance Armstrong and met and worked with sports leaders around the world, Campbell hoovers knowledge of sport and tries to apply it to the other worlds in which he moves. What can a political campaign learn from the way Jose Mourinho leads Chelsea FC? What links Billy Beane to Formula One to global business brands? What lessons in life can we take from a Joe Torre or a Tiger Woods, and what lessons could they take from the way other winners operate? Campbell is a marathon runner, triathlete and soccer fan whom rarely misses a game played by his lifelong team, Burnley FC. Partly that is because sport is his passion. It’s also because sport is where he finds lessons in winning, and lessons in life.

FAQs
  • HOW TO BOOK Alastair Campbell?

    Our booking agents have successfully helped clients around the world secure talent like Alastair Campbell for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Alastair Campbell, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alastair Campbell or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Alastair Campbell?

    Booking fees for Alastair Campbell, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alastair Campbell, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Alastair Campbell?

    All American Entertainment has successfully secured celebrity talent like Alastair Campbell for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alastair Campbell for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alastair Campbell or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alastair Campbell or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Alastair Campbell

Consultant; Strategist; Communicator; Campaigner; Best-Selling Author; and Former Director of Strategy and Communications to Tony Blair

Travels From:
London, UK
Speaking Fee:

Alastair Campbell Biography

Alastair Campbell is a writer, communicator and strategist best known for his role as former British Prime Minister Tony Blair’s spokesman, press secretary and director of communications and strategy. Still active in politics in Britain and overseas, he now splits his time between writing, speaking, charitable fundraising, consultancy and campaigns.

He has written eleven books in the past eight years, including six volumes of diaries, three novels and a personal memoir on depression and the pursuit of happiness. His latest book, Winners, is about winners in sport, business and politics and what lessons mere mortals can learn from them. It is due to be published in 2015.

A former “Mind Champion of the Year,” he is an ambassador for the Time to Change campaign to raise awareness about mental illness, and chairman of fundraising for Leukaemia & Lymphoma Research. He continues to advise the Labour Party, and other left-of-center parties, most recently acting as strategic director for the Albanian Socialist Party, who won a landslide victory in June 2013. He is a Humanitas Visiting Professor on media at Cambridge University, and was also recently honored by University College Dublin for his contribution to the Northern Ireland peace process. He is on the advisory board of Portland PR, and independently acts as an advisor to governments, businesses, charities, sports organizations and high-profile individuals.

He was born in Yorkshire in 1957, the son of a vet. His family moved to Leicester in 1968, and he attended school there until going to Cambridge University in 1975. He graduated four years later with a degree in modern languages. His university education included a year in France when he had his first “journalism” published, articles on sex in Forum magazine. He also busked around the world with his bagpipes. Finally, he decided to become a journalist and trained with the Mirror Group on local papers in the West Country before joining the Mirror itself in 1982.

He left in the mid-80s to work for Eddy Shah’s Today newspaper as news editor, but had a nervous breakdown and left to return to the Mirror after convalescence. He rose to become political editor and the paper’s chief political columnist. He then worked briefly for Today under new ownership in 1994 before being asked by Tony Blair to be his press secretary when Blair became leader of the Labour Party. He did this for three years. Blair, in his own autobiography, credited Campbell with coining the phrase ‘New Labour’ as the label for the party’s strategy, and described him as a ‘genius’ for the role he played in helping to create New Labour, return the party to power, and win three general elections. After the 1997 election, he became the Prime Minister’s chief press secretary and official spokesman, which entailed the coordination of government communications and twice daily briefings of the press. He was seconded to NATO in 1999 to oversee communications during the Kosovo conflict. After helping Blair win a second landslide election victory, he became director of communications and strategy. He did this until he resigned in September 2003, saying it had been an enormous privilege but he wanted more of a life with his partner Fiona and their three children.

Campbell’s main hobbies are running, cycling, bagpipes and following Burnley FC. He took up running in 2003 at the instigation of his sons and has since run the London Marathon, the Great North Run and the Great Ethiopian Run, and completed several full triathlons, all for Leukaemia & Lymphoma Research, (Campbell lost his best friend to leukaemia). He returned to the Labour Party for six months prior to the 2005 general election and continued to advise the party informally under Gordon Brown, including during the 2010 campaign, in which he “played” David Cameron in rehearsals for the historic first TV debates between leaders. He is one of the party’s most in-demand speakers at fundraising and motivational events. Together with former sports minister Richard Caborn, he pulled together two of the most successful fundraising dinners in Labour’s history, both on the theme of sport at Wembley Stadium.

Passionate about sport, he was written about different sports for The Times, The Irish Times and Esquire magazine. He was communications adviser to the British and Irish Lions rugby tour of New Zealand in 2005. He has raised funds for Burnley FC, a team he has supported since the age of four. His charity projects have involved playing football with both Diego Maradona and Pele, and appearing in a one-off version of the popular TV program, The Apprentice.

In July 2007, he published his first book on his time with Tony Blair, The Blair Years, extracts from his diaries from 1994 to 2003, which was an instant Sunday Times #1 best seller. He has since published four volumes of the full diaries, and a special edition of the diaries focused on the Northern Ireland peace process, The Irish Diaries. He has continued to keep a diary and is expected to publish his post Downing Street diaries in the future. Campbell’s first novel, All In the Mind, appeared in November 2008, to enthusiastic reviews for its frank examination of mental illness. His second novel, Maya, a gripping analysis of fame and the obsession it attracts, was published in February 2010. His third novel, published in September 2013, is called My Name Is… and tells the story of a young girl’s descent into alcoholism. He has since become an ambassador for Alcohol Concern.

In October 2008, Campbell broadcast an award-winning one-hour documentary on BBC2 about his own breakdown in 1986. Both the films, Cracking Up and All In the Mind, won considerable praise from mental health charities and campaign groups for helping to break down the taboo surrounding mental health. He received the Mind Champion of the Year award in May 2009 in recognition of his work to break down the stigma around mental illness, and continues to campaign on the issue both in Britain and overseas. He has also made a BBC documentary about alcoholism.

In his time in Downing Street, he was involved in all the major policy issues and international crises. Campbell has said that in ten years in the media, and a decade in politics, he saw his respect for the media fall and his respect for politics rise. He was called to the Leveson Inquiry into press standards twice, first for his insights into modern journalism, and second to give his views on the changed relationship between politics and media. He is a sought-after speaker at events around the world, specializing in strategic communications, leadership, team building and crisis management.

Alastair Campbell Videos

  • Alastair Campbell reacts to Brown resignation
  • Alastair Campbell on the future of PR
  • Alastair Campbell - it's time to talk

Alastair Campbell Books

Alastair Campbell Speaking Topics

  • Winning

    Alastair Campbell is a proven winner, obsessed with others who win. His latest book is called simply Winners, and looks at winners in sport, business and politics—in that order—to see what makes them stand out from others, and crucially, what all of us can learn from those who win. He sets out all the things needed of a winner—strategy, leadership, teamship, boldness, innovation, the ability to handle setback and failure. In looking at the best of the best—from Clinton to Merkel, from Brady to Beckham, from Lincoln to Churchill, from Anna Wintour to Arianna Huffington, from Branson to Buffett—he explains how mere mortals can learn something from all of them.

  • Strategy

    Alastair Campbell is commonly referred to as the architect of the New Labour New Britain strategy that led to Tony Blair’s three general election victories. But what is strategy? How is it shaped? How can it be executed in a faster, more complicated and more aggressive media landscape? Campbell draws on his experience of winning with Blair, and the work he does now in business and sport, to answer those questions. He brings his forensic skills to strategies that work and strategies that don’t, and leaves audiences with simple messages that can benefit any individual or organization seeking to be more strategic in an ever-more-tactical world.

  • Campaigns

    Though his background is in politics, Alastair Campbell has brought his campaigning skills to bear in a number of fields. After losing his best friend to leukaemia, he has fronted charity efforts to raise funds and research into cures and better treatments. He has won awards and plaudits home and abroad for his work on mental illness. He has taken his campaign skills to different issues. British radio presenter Nick Ferrari said: “When Alastair Campbell picks a fight, the chances are he is going to win that fight.” But how do you campaign? What are the essential elements needed to separate a great campaign from a good one? From experience and analysis, he has those answers, and they can help any cause, charity, business, party or government trying to make change for the better.

  • Strategic Communications

    Alastair Campbell made his name as a tough, no-nonsense media operator that earned him the title “the world’s best spin doctor,” and a job offer from Bill Clinton. But spin, he says, is doomed to fail unless underpinned by real principles of strategic communications. As the media world becomes more atomized, as old certainties die, how does a modern brand—human or organizational—communicate a message? How has technology changed the way that leaders communicate, and the led listen? And given how much change there has been in the last decade, how much more is to come, and what are the threats and opportunities presented? Campbell has ridden the waves of these changes by adhering to certain principles of strategic communications, which can be applied by any organization or individual who understands that in a world where the pressures are to be more tactical, strategy and strategic communications are the answer.

  • Sport As A Metaphor For Life

    Alastair Campbell is a sports nut. His latest book was inspired by his insight that too many politicians pay lip service to sport when in fact they can learn from it. A man who counts Manchester United’s former manager Sir Alex Ferguson as a close friend, who has played football with both Pele and Diego Maradona, been out on the bike with Lance Armstrong and met and worked with sports leaders around the world, Campbell hoovers knowledge of sport and tries to apply it to the other worlds in which he moves. What can a political campaign learn from the way Jose Mourinho leads Chelsea FC? What links Billy Beane to Formula One to global business brands? What lessons in life can we take from a Joe Torre or a Tiger Woods, and what lessons could they take from the way other winners operate? Campbell is a marathon runner, triathlete and soccer fan whom rarely misses a game played by his lifelong team, Burnley FC. Partly that is because sport is his passion. It’s also because sport is where he finds lessons in winning, and lessons in life.

FAQs on booking Alastair Campbell

  • How to book Alastair Campbell?

    Our booking agents have successfully helped clients around the world secure talent like Alastair Campbell for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Alastair Campbell, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alastair Campbell or any other celebrity of your choice.
  • How much does it cost to book Alastair Campbell?

    Booking fees for Alastair Campbell, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alastair Campbell, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Alastair Campbell?

    All American Entertainment has successfully secured celebrity talent like Alastair Campbell for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alastair Campbell for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alastair Campbell or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alastair Campbell or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Alastair Campbell is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Alastair Campbell for your event is available upon request. Alastair Campbell generally travels from LondonUK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are John Legend, Peter Diamandis, Maajid Nawaz, Ben Kacyra and Mikko Hypponen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alastair Campbell for an upcoming event.

Alastair Campbell Speaker Videos

  • Alastair Campbell reacts to Brown resignation
    Alastair Campbell on the future of PR
  • Alastair Campbell - it's time to talk

Alastair Campbell Speaking Topics

  • Winning

    Alastair Campbell is a proven winner, obsessed with others who win. His latest book is called simply Winners, and looks at winners in sport, business and politics—in that order—to see what makes them stand out from others, and crucially, what all of us can learn from those who win. He sets out all the things needed of a winner—strategy, leadership, teamship, boldness, innovation, the ability to handle setback and failure. In looking at the best of the best—from Clinton to Merkel, from Brady to Beckham, from Lincoln to Churchill, from Anna Wintour to Arianna Huffington, from Branson to Buffett—he explains how mere mortals can learn something from all of them.

  • Strategy

    Alastair Campbell is commonly referred to as the architect of the New Labour New Britain strategy that led to Tony Blair’s three general election victories. But what is strategy? How is it shaped? How can it be executed in a faster, more complicated and more aggressive media landscape? Campbell draws on his experience of winning with Blair, and the work he does now in business and sport, to answer those questions. He brings his forensic skills to strategies that work and strategies that don’t, and leaves audiences with simple messages that can benefit any individual or organization seeking to be more strategic in an ever-more-tactical world.

  • Campaigns

    Though his background is in politics, Alastair Campbell has brought his campaigning skills to bear in a number of fields. After losing his best friend to leukaemia, he has fronted charity efforts to raise funds and research into cures and better treatments. He has won awards and plaudits home and abroad for his work on mental illness. He has taken his campaign skills to different issues. British radio presenter Nick Ferrari said: “When Alastair Campbell picks a fight, the chances are he is going to win that fight.” But how do you campaign? What are the essential elements needed to separate a great campaign from a good one? From experience and analysis, he has those answers, and they can help any cause, charity, business, party or government trying to make change for the better.

  • Strategic Communications

    Alastair Campbell made his name as a tough, no-nonsense media operator that earned him the title “the world’s best spin doctor,” and a job offer from Bill Clinton. But spin, he says, is doomed to fail unless underpinned by real principles of strategic communications. As the media world becomes more atomized, as old certainties die, how does a modern brand—human or organizational—communicate a message? How has technology changed the way that leaders communicate, and the led listen? And given how much change there has been in the last decade, how much more is to come, and what are the threats and opportunities presented? Campbell has ridden the waves of these changes by adhering to certain principles of strategic communications, which can be applied by any organization or individual who understands that in a world where the pressures are to be more tactical, strategy and strategic communications are the answer.

  • Sport As A Metaphor For Life

    Alastair Campbell is a sports nut. His latest book was inspired by his insight that too many politicians pay lip service to sport when in fact they can learn from it. A man who counts Manchester United’s former manager Sir Alex Ferguson as a close friend, who has played football with both Pele and Diego Maradona, been out on the bike with Lance Armstrong and met and worked with sports leaders around the world, Campbell hoovers knowledge of sport and tries to apply it to the other worlds in which he moves. What can a political campaign learn from the way Jose Mourinho leads Chelsea FC? What links Billy Beane to Formula One to global business brands? What lessons in life can we take from a Joe Torre or a Tiger Woods, and what lessons could they take from the way other winners operate? Campbell is a marathon runner, triathlete and soccer fan whom rarely misses a game played by his lifelong team, Burnley FC. Partly that is because sport is his passion. It’s also because sport is where he finds lessons in winning, and lessons in life.

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Speakers Similar to Alastair Campbell

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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