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Renee Mauborgne

Co-Author of "Blue Ocean Strategy"; INSEAD Fellow of Strategy and International Management

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 Renee Mauborgne Biography

Renee Mauborgne is one of the world's preeminent experts on business strategy, innovation and wealth creation in the knowledge economy. Renee is a very impressive presenter engaging and intelligent, energetic and substantive. Widely published in prestigious business journals and news magazines, she was selected along with her colleague W. Chan Kim as No. 2 for both the 2011 and 2013 Thinkers 50 list, the global ranking of business thinkers. They were also named the No. 1 gurus of the future by L'Expansion, France's leading business magazine. She is the author, with Chan Kim, of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant." Blue Ocean Strategy is an international bestseller and has been translated into 29 languages, breaking Harvard Business School Press's record for foreign licenses. Ren Mauborgne is the INSEAD Distinguished Fellow and a professor of Strategy and Management at INSEAD and a Fellow of the World Economic Forum

In Blue Ocean Strategy, Ren Mauborgne and co-author W. Chan Kim argue that lasting success comes not from battling competitors, but from creating "blue oceans" of new untapped market spaces ripe for growth. In a blue ocean, pricing power replaces pricing pressure, margins are high rather than low, and the market leader swims in the clear blue, far from the bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Blue Ocean Strategy presents a systematic approach to "value innovation," the principles and tools for identifying the strategic moves that will create and capture your blue ocean.

Professor Mauborgne is the author of five worldwide best-selling Harvard Business Review articles. Her Harvard Business Review articles have sold over 500,000 reprints and her "Fair Process" and "Value Innovation" articles were selected as the best classic articles ever published by HBR. Professor Mauborgne has also published numerous articles on strategy and managing the multinational corporation in the world's most prestigious business journals and news magazines.

She co-founded the Value Innovation Network, a global community of practice on the Value Innovation family of concepts that she and Kim created. She is also a board member of the Value Innovation Action Tank (VIAT) in Singapore, which has 15 Singapore government ministries and agencies as founding partners.

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Videos
Books
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Speaking Topics
  • How to build businesses with fans, not just customers

    How is it that some companies are able to innovate and create products and services that really break the mold? Much time and energy is spent on managing known businesses and me-too products, yet Renée Mauborgne and her colleague Chan Kim’s research shows that the small 14% of firms that Value Innovate capture 36% of revenues and 63% of profits in their markets. ‘Value Innovation’ is their term for the strategic moves they’ve identified that capture ‘blue ocean market space’—new, untapped market space free of competition. So what do great innovative brands like Southwest Airlines and Swatch have in common? What do they do differently and what can we learn from them? In this presentation, Renée Mauborgne identifies 6 paths to Value Innovation and creating new market space: Assess your product not only compared to your competitors but also compared to alternatives for your customer. Southwest airlines decided its competition was the car and not other airlines and developed its offer accordingly. Don’t just look at competition in your market segment but look at what other segments are offering. Formule 1 hotels offered 2 star cleanliness, quiet and comfort at 1 star prices, cutting out the other unnecessary frills. Every product has users, purchasers and influencers. Why not target a different category from your competitors ? Canon won copier market share from Xerox by focusing on the end user rather than corporate purchasing departments. Define your product and services differently from competition. Branson added ground transport to his air transport offer while Dyson went beyond vacuuming to remove the hassle of finding the right bag. Flip your industry from functional to emotional—or vice versa. Swatch took the watch industry from functional to fashion, while the Body shop took away the glitter, going back to simple basics. Integrate the time factor: how will current trends affect the industry and what does your business need to do differently in the future? Everyone in the room agreed that eliminating ironing had to be a big idea with the current irreversible trend to working families! Once you have come up with new business ideas, how can you judge which may be the winner? First, you have to be able to sell it in three minutes! Second, the customer must have a compelling reason to buy it, and be able to afford the price you set. Third, can you execute it and make money from it? Renée then explains why fair process is important in ensuring that everyone in the organization supports innovative new ideas, since resistance to change comes mostly from within. She outlines a process for ensuring acceptance and rapid execution of new initiatives by instituting fair process in cross-functional teams.

News
FAQs
  • HOW TO BOOK Renee Mauborgne?

    Our booking agents have successfully helped clients around the world secure talent like Renee Mauborgne for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Renee Mauborgne, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Renee Mauborgne or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Renee Mauborgne?

    Booking fees for Renee Mauborgne, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Renee Mauborgne, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Renee Mauborgne?

    All American Entertainment has successfully secured celebrity talent like Renee Mauborgne for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Renee Mauborgne for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Renee Mauborgne or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Renee Mauborgne or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Renee Mauborgne

Co-Author of "Blue Ocean Strategy"; INSEAD Fellow of Strategy and International Management

Travels From:
New York, NY, USA
Speaking Fee:

Renee Mauborgne Biography

Renee Mauborgne is one of the world's preeminent experts on business strategy, innovation and wealth creation in the knowledge economy. Renee is a very impressive presenter engaging and intelligent, energetic and substantive. Widely published in prestigious business journals and news magazines, she was selected along with her colleague W. Chan Kim as No. 2 for both the 2011 and 2013 Thinkers 50 list, the global ranking of business thinkers. They were also named the No. 1 gurus of the future by L'Expansion, France's leading business magazine. She is the author, with Chan Kim, of "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant." Blue Ocean Strategy is an international bestseller and has been translated into 29 languages, breaking Harvard Business School Press's record for foreign licenses. Ren Mauborgne is the INSEAD Distinguished Fellow and a professor of Strategy and Management at INSEAD and a Fellow of the World Economic Forum

In Blue Ocean Strategy, Ren Mauborgne and co-author W. Chan Kim argue that lasting success comes not from battling competitors, but from creating "blue oceans" of new untapped market spaces ripe for growth. In a blue ocean, pricing power replaces pricing pressure, margins are high rather than low, and the market leader swims in the clear blue, far from the bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Blue Ocean Strategy presents a systematic approach to "value innovation," the principles and tools for identifying the strategic moves that will create and capture your blue ocean.

Professor Mauborgne is the author of five worldwide best-selling Harvard Business Review articles. Her Harvard Business Review articles have sold over 500,000 reprints and her "Fair Process" and "Value Innovation" articles were selected as the best classic articles ever published by HBR. Professor Mauborgne has also published numerous articles on strategy and managing the multinational corporation in the world's most prestigious business journals and news magazines.

She co-founded the Value Innovation Network, a global community of practice on the Value Innovation family of concepts that she and Kim created. She is also a board member of the Value Innovation Action Tank (VIAT) in Singapore, which has 15 Singapore government ministries and agencies as founding partners.

Renee Mauborgne Videos

  • WorldBrandCongress, Renee Mauborgne - YouTube
  • Renée Mauborgne: Blue Ocean Strategy, Create New Markets and ...

Renee Mauborgne Books

Speaker Lists Featuring Renee Mauborgne

Renee Mauborgne Speaking Topics

  • How to build businesses with fans, not just customers

    How is it that some companies are able to innovate and create products and services that really break the mold? Much time and energy is spent on managing known businesses and me-too products, yet Renée Mauborgne and her colleague Chan Kim’s research shows that the small 14% of firms that Value Innovate capture 36% of revenues and 63% of profits in their markets. ‘Value Innovation’ is their term for the strategic moves they’ve identified that capture ‘blue ocean market space’—new, untapped market space free of competition. So what do great innovative brands like Southwest Airlines and Swatch have in common? What do they do differently and what can we learn from them? In this presentation, Renée Mauborgne identifies 6 paths to Value Innovation and creating new market space: Assess your product not only compared to your competitors but also compared to alternatives for your customer. Southwest airlines decided its competition was the car and not other airlines and developed its offer accordingly. Don’t just look at competition in your market segment but look at what other segments are offering. Formule 1 hotels offered 2 star cleanliness, quiet and comfort at 1 star prices, cutting out the other unnecessary frills. Every product has users, purchasers and influencers. Why not target a different category from your competitors ? Canon won copier market share from Xerox by focusing on the end user rather than corporate purchasing departments. Define your product and services differently from competition. Branson added ground transport to his air transport offer while Dyson went beyond vacuuming to remove the hassle of finding the right bag. Flip your industry from functional to emotional—or vice versa. Swatch took the watch industry from functional to fashion, while the Body shop took away the glitter, going back to simple basics. Integrate the time factor: how will current trends affect the industry and what does your business need to do differently in the future? Everyone in the room agreed that eliminating ironing had to be a big idea with the current irreversible trend to working families! Once you have come up with new business ideas, how can you judge which may be the winner? First, you have to be able to sell it in three minutes! Second, the customer must have a compelling reason to buy it, and be able to afford the price you set. Third, can you execute it and make money from it? Renée then explains why fair process is important in ensuring that everyone in the organization supports innovative new ideas, since resistance to change comes mostly from within. She outlines a process for ensuring acceptance and rapid execution of new initiatives by instituting fair process in cross-functional teams.

FAQs on booking Renee Mauborgne

  • How to book Renee Mauborgne?

    Our booking agents have successfully helped clients around the world secure talent like Renee Mauborgne for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Renee Mauborgne, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Renee Mauborgne or any other celebrity of your choice.
  • How much does it cost to book Renee Mauborgne?

    Booking fees for Renee Mauborgne, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Renee Mauborgne, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Renee Mauborgne?

    All American Entertainment has successfully secured celebrity talent like Renee Mauborgne for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Renee Mauborgne for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Renee Mauborgne or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Renee Mauborgne or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Renee Mauborgne is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Renee Mauborgne for your event is $100,000 - $200,000. Renee Mauborgne generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Rosabeth Moss Kanter, Gary Hamel, Sheryl Sandberg, Roger Martin and Clayton Christensen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Renee Mauborgne for an upcoming event.

Renee Mauborgne Speaker Videos

  • WorldBrandCongress, Renee Mauborgne - YouTube
    Renée Mauborgne: Blue Ocean Strategy, Create New Markets and ...

Renee Mauborgne Speaking Topics

  • How to build businesses with fans, not just customers

    How is it that some companies are able to innovate and create products and services that really break the mold? Much time and energy is spent on managing known businesses and me-too products, yet Renée Mauborgne and her colleague Chan Kim’s research shows that the small 14% of firms that Value Innovate capture 36% of revenues and 63% of profits in their markets. ‘Value Innovation’ is their term for the strategic moves they’ve identified that capture ‘blue ocean market space’—new, untapped market space free of competition. So what do great innovative brands like Southwest Airlines and Swatch have in common? What do they do differently and what can we learn from them? In this presentation, Renée Mauborgne identifies 6 paths to Value Innovation and creating new market space: Assess your product not only compared to your competitors but also compared to alternatives for your customer. Southwest airlines decided its competition was the car and not other airlines and developed its offer accordingly. Don’t just look at competition in your market segment but look at what other segments are offering. Formule 1 hotels offered 2 star cleanliness, quiet and comfort at 1 star prices, cutting out the other unnecessary frills. Every product has users, purchasers and influencers. Why not target a different category from your competitors ? Canon won copier market share from Xerox by focusing on the end user rather than corporate purchasing departments. Define your product and services differently from competition. Branson added ground transport to his air transport offer while Dyson went beyond vacuuming to remove the hassle of finding the right bag. Flip your industry from functional to emotional—or vice versa. Swatch took the watch industry from functional to fashion, while the Body shop took away the glitter, going back to simple basics. Integrate the time factor: how will current trends affect the industry and what does your business need to do differently in the future? Everyone in the room agreed that eliminating ironing had to be a big idea with the current irreversible trend to working families! Once you have come up with new business ideas, how can you judge which may be the winner? First, you have to be able to sell it in three minutes! Second, the customer must have a compelling reason to buy it, and be able to afford the price you set. Third, can you execute it and make money from it? Renée then explains why fair process is important in ensuring that everyone in the organization supports innovative new ideas, since resistance to change comes mostly from within. She outlines a process for ensuring acceptance and rapid execution of new initiatives by instituting fair process in cross-functional teams.

Renee Mauborgne News

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Speakers Similar to Renee Mauborgne

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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