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Robert Crandall

Former Chairman and CEO, American Airlines

Former Chairman and CEO, American Airlines

Travels From Travels From:
Florida, USA
Speaking Fee Speaking Fee:
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Robert Crandall Biography

The Wall Street Journal has called Robert L. Crandall, former chairman and chief executive officer of AMR Corporation and American Airlines, "the man who changed the way the world flies." During his 25-year tenure at American Airlines, Crandall was instrumental in introducing several changes, which revolutionized the travel industry.

In 1973, Crandall sponsored a project to modernize American's SABRE computer reservations system, thus laying the groundwork for what eventually became The SABRE Group, now a leading provider of computing and communications services for airlines throughout the world. In 1975, Crandall created Super Saver fares, which introduced the concept of deep discounts for advance-purchase tickets. Subsequently, he led the development of the industry's first yield management system, a revenue-maximizing approach now used throughout the airline industry. In 1980, he created AAdvantage, the industry's first frequent flyer program, and in 1983, launched an expansion program which more than tripled American's size and transformed it from a medium-sized domestic carrier to one of the world's leading international airlines with revenues of more than $20 billion.

Crandall is currently a director at GoGo Inc. and Hipmunk, a privately held company.

Among the many national and trade publications that have honored Crandall for his achievements and executive leadership are BusinessWeek, Industry Week, Aviation Week and Space Technology, Financial Worldand Air Transport World. In April 1997, Crandall received the Horatio Alger Award, which honors individuals who have achieved success despite challenging life circumstances.

A native of Westerly, R.I., he is a 1957 graduate of the University of Rhode Island and received a master's degree in Business Administration from the University of Pennsylvania's Wharton School in 1960.

Crandall and his wife, Jan, live in Florida and Massachusetts. They have three adult children and seven grandchildren, and enjoy bridge, sailing and gardening.

Robert Crandall Speaking Topics

  • Leading through Tough Times: Innovation, Technology, Execution

    Crandall’s extensive experience in managing transformational change gives him the expertise to offer audiences a look beyond the obvious and recognize the implications of change for their businesses. His presentations – customized for individual industries – draw on lessons learned during the upheavals which have transformed the world’s airline industry and emphasize the importance of effectively conceptualizing and executing business plans responsive to a rapidly changing political and economic environment. Using real world examples, Crandall shows how effective financial management, tough-minded decision making, innovation, entrepreneurial thinking and technological leadership are essential to business success.

  • Leading For Growth During Changing Times

    Crandall's extensive experience in managing transformational change gives him the expertise to offer audiences a chance to look beyond the obvious and recognize potential for growth during times of change. In his presentation, customized for your industry, Crandall talks about how to manage today's fast-moving enterprises and shares his nine fundamentals of leadership which will empower your group to conceptualize and execute an effective business plan. He also shows how to use effective financial management, forward-thinking marketing, new technologies, entrepreneurial concepts and proven leadership tools to grow business in today's economic and competitive climate.

Robert Crandall Videos

  • Bob Crandall is on LoadFactor - YouTube

FAQs on booking Robert Crandall

  • How do I book Robert Crandall to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Robert Crandall for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Robert Crandall, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Robert Crandall or any other speaker of your choice.
  • What are the speaker fees for Robert Crandall

    Speaking fees for Robert Crandall, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Robert Crandall are for live events and for virtual events. For the most current speaking fee to hire Robert Crandall, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Robert Crandall speak about?

    Robert Crandall is a keynote speaker and industry expert whose speaking topics include Business, Business Leaders, Innovation, Leadership, Motivational.
  • Where does Robert Crandall travel from?

    Robert Crandall generally travels from Florida, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Robert Crandall’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Robert Crandall for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Robert Crandall for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Robert Crandall or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Robert Crandall is a keynote speaker and industry expert who speaks on a wide range of topics such as Leading through Tough Times: Innovation, Technology, Execution and Leading For Growth During Changing Times. The estimated speaking fee range to book Robert Crandall for your event is $20,000 - $30,000. Robert Crandall generally travels from FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Apollo Robbins, Josh Bersin, Frederick Smith, Tom Schuler and Nick Woodman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robert Crandall for an upcoming live or virtual event.

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