Julie Bornstein

Julie Bornstein is the founder and chief executive officer of Daydream. Bornstein founded Daydream in 2024, a new AI-powered shopping platform that focuses specifically on a more conversational and personalized search and discovery experience for fashion, and aims to fix the pain points of online shopping.

Julie Bornstein is the co-founder of another AI-powered fashion retail platform called THE YES, which was acquired by Pinterest in 2022. The company used artificial intelligence to create a personalized shopping experience by analyzing user preferences from a vast assortment of brands

Bornstein has extensive experience in the retail industry, having served as chief operating officer at Stitch Fix and chief digital officer at Sephora.

Nordstrom recruited Bornstein to help elevate its e-commerce operations, and during her tenure, online sales grew from $10 million to $350 million. She is also the co-founder and CEO of Stealth AI Startup, entrepreneur in residence at Harvard Business School, and investor and advisor for Honeybee Health. Bornstein sits on the board for multiple companies, including Redfin, WeightWatchers, and sweetgreen. She received a Bachelor of Arts in government from Harvard College and a Master of Business Administration from Harvard Business School.

Bornstein is recognized for her work in digital commerce and has been featured in industry events and publications for her expertise in retail technology and consumer experience. Following THE YES’s acquisition, she joined Pinterest as vice president of shopping, where she drives advancements in e-commerce and AI-driven retail experiences.