Choosing a speaker is one of the most important decisions you’ll make when planning an event.
The right speaker sets the tone, reinforces your message, and shapes how attendees remember the experience. But finding that right fit isn’t just about credentials or delivery style; it’s about aligning with your goals, your audience, and the unique energy of your event.
Let’s explore what to consider when selecting a speaker who can truly make an impact.
Start with the outcome you want
A successful event doesn’t just look good on paper; it creates a lasting impact. That’s why the first step in speaker selection is clarifying your goals. Are you looking to motivate a team, inspire innovation, shift company culture, or kick off a new initiative? Speakers who understand your objectives, and can tailor their message to them, bring far more value than name alone.
By starting with your “why,” you create a clear path to the type of speaker who will be most effective, whether they’re a cultural icon or an industry insider.
Make audience connection the priority
The best speakers understand the people in the room. They know how to relate to them, how to challenge them, and how to leave them thinking differently. A great fit means your audience sees themselves in the speaker’s story — or sees the future they want to be a part of.
That’s why understanding your audience’s demographics, interests, and mindset is just as important as reviewing a speaker’s credentials. Whether it’s a sports legend, a tech entrepreneur, or a rising thought leader, the connection is what transforms a talk into a memorable experience.
Consider format and delivery style
Not all events look the same, and not all speakers are meant for every format. Some are dynamic storytellers best suited for main-stage keynotes. Others thrive in moderated Q&As, hands-on workshops, or virtual fireside chats. The right speaker is someone who fits your format and elevates it.
Flexibility also matters. Speakers who are open to participating in panels, networking sessions, or audience meet-and-greets can add extra value to the day and deepen engagement.
Do a full-fit review
While bios and demo reels are helpful, go beyond the surface. Review recent speaking clips. Ask how they prepare for an audience. Look at testimonials and speak to planners who’ve booked them before. The “right” speaker doesn’t just give a great talk — they’re professional, easy to work with, and aligned with your event goals.
This is where working with a non-exclusive speakers bureau can be especially valuable. Because we collaborate with a wide range of speakers and hear consistent feedback from event organizers across industries, we can help identify speakers who not only deliver onstage but also bring a high level of professionalism and adaptability behind the scenes.
The right match makes the difference
Whether your event calls for a household name or an emerging expert, the right speaker makes all the difference. They’re the person who aligns with your message, captivates your audience, and leaves a lasting impression.
If you’re planning your next event and looking for guidance on who that speaker might be, AAE Speakers can help. We believe selecting your speaker should be the easiest part of the event planning process. As a non-exclusive bureau, we work on behalf of event organizers to recommend speakers based on fit, not affiliations.
