Brand and AI Strategist, Keynote Speaker on AI Governance, Brand Distinctiveness and AI-Enabled Marketing; Author of "The Human Business"

UK
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Ben Afia Biography

Ben Afia is a brand and AI strategist who has spent 30 years helping organizations stay distinctive through change – and now helps them stay distinctive through AI. Everyone is using the same AI models, so everyone is starting to sound the same. Afia shows marketing and leadership teams how to use AI to amplify what makes them different, not erase it.

He brings hands-on AI capability rather than theory. Afia is currently leading a multi-year program for a Fortune 500 life science company, turning their brand governance from 90 guidance documents nobody read into a team of AI agents marketers actually use – now rolling out to 400 marketers, backed by training and change management. He is an alumnus of SmarterX’s AI Academy and a Fellow of the Professional Speaking Association.

That capability rests on three decades of building brands and leading culture transformation for organizations including Vodafone, Aviva, Google, AirBP, E.ON, Boots, Aldermore Bank and Legal & General. His work has included transforming customer service for 1,000 Vodafone agents (boosting NPS by 15–20 points), training 20,000 people across 28 countries for Aviva, and reaching 16,000 people through E.ON’s culture transformation.

Afia is the author of "The Human Business: How to Love Your Customers So They Love You Back," and has run his own consultancy since 2004. His keynotes and workshops – including "How to Stop AI from Erasing Your Brand," "Your Next Hire Won’t Be Human," and the hands-on workshop "Brief. Build. Back." – leave audiences clear on what to do about AI and confident enough to do it. He has spoken at leadership offsites, marketing conferences and CEO/board-level events across energy, finance, healthcare and telecoms.

BOOK Ben Afia

Speaker profile last updated by AAE Talent Team on 09/01/2026.

Ben Afia Speaking Topics

  • Your Next Hire Won’t Be Human

    How to redesign work, lead human-AI teams and decide what people should still own.

  • How to Stop AI from Erasing Your Brand

    Protect what makes your business different while competitors disappear into a sea of sameness.

Read More +

Ben Afia Videos

Ben Afia Speaker Showreel

Ben Afia Speaker Showreel

AI is the most exciting thing to happen to brand in 30 years. It's also the most dangerous. Here are a few clips from talks Ben Afia has done at PSA...

Ben Afia - Your Next Hire Won't Be Human

Ben Afia - Your Next Hire Won't Be Human

You can't break AI by experimenting. The only way to find out what it can do for you is to try. This is a one-minute taste of Ben Afia's...

 Ben Afia' - Don't Get replaced by AI, Lead the Change

Ben Afia' - Don't Get replaced by AI, Lead the Change

Are your people worried AI might replace their roles? This interactive session will show them why the opposite is true - and how to make AI their...

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  • What are the speaker fees for Ben Afia

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  • What topics does Ben Afia speak about?

  • Where does Ben Afia travel from?

    Ben Afia generally travels from UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Ben Afia is a keynote speaker and industry expert who speaks on a wide range of topics such as Your Next Hire Won’t Be Human, How to Stop AI from Erasing Your Brand, Stop Experimenting. Start Changing the Business, Train AI to Sound Like You, Not Everyone Else and From 90 Documents to AI People Actually Use. The estimated speaking fee range to book Ben Afia for your event is $10,000 - $20,000. Ben Afia generally travels from UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Jack Shaw, Tim Sanders, Jeffrey Rayport and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ben Afia for an upcoming live or virtual event.

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