Global Agriculture & Food Industry Leader; CEO of Driscoll's; Produce Innovation Expert; Former President of UniMark Foods

Watsonville, CA, USA
Live Event: Please Contact Virtual Event: Please Contact More Fee Info

Soren Bjorn Biography

Soren Bjorn is the chief executive officer of Driscoll's, a leading branded fresh berry company. As CEO, Bjorn oversees the company's global strategy and operations across more than 40 markets in North America, EMEA, APAC, and Australia. The family-owned company, with over a century of heritage, partners with a global network of more than 900 independent growers in 21 countries and distributes berries in nearly 50 countries.

Bjorn has played a significant role in Driscoll's growth, with the company achieving high rankings among U.S. food and beverage brands, reflecting sustained premium growth, brand momentum, and consumer trust. His career at Driscoll's spans nearly two decades, during which he has held leadership roles across various business units. He joined Driscoll's in 2006 and has contributed to business development in Europe, South America, and Australia, as well as global research and development and breeding. Bjorn previously led Driscoll's North America business unit and served as president of Driscoll's of the Americas.

Prior to joining Driscoll's, Bjorn spent six years with Del Monte Foods in San Francisco, where he managed global manufacturing outsourcing and sales and operations planning. He also served as president and CEO of UniMark Foods, Inc., a vertically integrated citrus and tropical fruit company based in Texas.

Bjorn holds a Bachelor of Business Administration in marketing from Baylor University's Hankamer School of Business and a Master of Business Administration from Texas Christian University's M.J. Neeley School of Business. He attended Baylor on a golf scholarship and captained the golf team before pursuing a career in business. Bjorn has participated in United States-Mexico-Canada Agreement discussions as a board member for the Produce Marketing Association and is an active voice on U.S. immigration policy reform and its impact on the American food supply.

As CEO, Bjorn has advanced strategies to grow the berry category and maintain Driscoll's leadership in the produce industry. The fresh berry category accounts for 25 percent of all fruit sales, and Bjorn has publicly discussed the category surpassing $10 billion in retail sales. A key driver of growth has been the super-premium berry segment, including Driscoll's "Sweetest Batch" line, with the industrywide super-premium category reaching nearly $700 million and Driscoll's representing approximately $400 million of that total. Bjorn prioritizes maintaining the company's culture and accelerating global growth, leveraging his experience in research, development, and innovation to guide the adoption of new technologies that improve operational efficiencies and address industry challenges such as climate change.

Bjorn is recognized as a thought leader on the future of food, agriculture, and global business. He has spoken at the Wall Street Journal Global Food Forum in Chicago and the Milken Institute Global Conference, addressing topics such as supply chain resilience and consumer health trends. Bjorn serves on the Western Growers Board of Directors, representing District 10, which includes Watsonville, Gilroy, Hollister, and Santa Cruz. His expertise in operational management, global agriculture, and innovation positions him as an authoritative voice on the intersection of agriculture, technology, and consumer trends.

BOOK Soren Bjorn

Speaker profile last updated by AAE Talent Team on 08/04/2026.

Soren Bjorn Videos

Driscoll's CEO Soren Bjorn on the New Drivers of Global Berry Demand | WSJ

Driscoll's CEO Soren Bjorn on the New Drivers of Global Berry Demand | WSJ

Soren Bjorn discusses how the world’s largest berry company is navigating geopolitical factors like tariffs and immigration reform, changing...

Soren Bjorn on Quest Means Business, CNN

Soren Bjorn on Quest Means Business, CNN

"It's something that unfortunately the political situation has not been able to address in North America. There are practical solutions in Canada and...

  • How do I book Soren Bjorn to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Soren Bjorn for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Soren Bjorn, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Soren Bjorn or any other speaker of your choice.
  • What are the speaker fees for Soren Bjorn

    Speaking fees for Soren Bjorn, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Soren Bjorn are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Soren Bjorn, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Soren Bjorn speak about?

    Soren Bjorn is a keynote speaker and industry expert whose speaking topics include Agriculture, Business Leadership, Corporate Strategy, Ethics & Integrity, Executive Leadership, Strategic Leadership
  • Where does Soren Bjorn travel from?

    Soren Bjorn generally travels from Watsonville, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Soren Bjorn’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Soren Bjorn for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Soren Bjorn for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Soren Bjorn or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Soren Bjorn is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Soren Bjorn for your event is available upon request. Soren Bjorn generally travels from Watsonville, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Douglas Lamont, Jason Hart, Mimi Crume Sterling, Paul Bulcke and Sara Blakely. Contact All American Speakers for ratings, reviews, videos and information on scheduling Soren Bjorn for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.
Please Select Event Budget
Please enter your message
Please Enter Your Name
Please Enter Your Email
  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

TOP