Global Beauty Industry Leader; Chief Brand Officer at E.L.F. Beauty; Former L'Oréal USA Executive
Laurie Lam Biography
Laurie Lam serves as chief brand officer at e.l.f. Beauty, a leading company in the beauty industry. In this role, Lam oversees e.l.f.'s global brand strategy and drives growth across all product categories, supporting the company's mission to make quality beauty products accessible to all consumers.
With nearly 20 years of experience in building global brands, Lam is recognized for her leadership in the beauty sector. Her responsibilities include stewardship of the entire e.l.f. family of brands, such as e.l.f. Cosmetics, e.l.f. SKIN, Well People, and Keys Soulcare.
Prior to joining e.l.f. Beauty, Lam held several leadership positions at L'Oréal USA within the Professional Products Division and Consumer Products Division, working in the United States, France, and Asia-Pacific. Her roles at L'Oréal included vice president of e-commerce digital, vice president of business development strategy and acquisitions for the Professional Products Division, and head of marketing and digital for skincare beauty. Lam's expertise spans marketing, e-commerce, digital innovation, acquisitions, and business development. She also completed an executive program at the MIT Sloan School of Management.
At e.l.f. Beauty, Lam has contributed to the company's growth in the mass cosmetics market, including co-leading initiatives such as the company's first Super Bowl ad featuring Jennifer Coolidge. Under her leadership, e.l.f. has developed a marketing approach that has sparked industry-wide conversations and positioned the brand as a prominent player in beauty marketing and digital engagement.
Lam has played a significant role in shaping e.l.f.'s socially conscious brand identity. The company's campaigns, including the widely discussed "So Many Dicks," have addressed diversity in American boardrooms and launched broader initiatives like "Change the Board Game," aimed at increasing board diversity. Lam has emphasized the importance of diversity at the highest levels of decision-making, highlighting e.l.f.'s board composition as an example of progress in corporate governance.
Lam's influence extends as e.l.f. expands its presence in the beauty industry, including the acquisition of Rhode, a skincare brand founded by Hailey Bieber, and a partnership with Hello Sunshine to launch Sunnie, a Generation Z–focused experiential media and lifestyle brand. Lam has been a featured speaker at industry events such as the WWD Digital Beauty Forum, Advertising Week New York, Fast Company Most Innovative Companies Summit, and Adweek House at Cannes Lions, sharing insights on brand-building, digital innovation, and purpose-driven marketing.
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Laurie Lam Videos
The Art & Science of Design with PepsiCo Chief Design Officer
Mauro Porcini will dive deep into the importance of design in creating consumer-centric innovations. They will explore how thoughtful design can...
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What topics does Laurie Lam speak about?
Laurie Lam is a keynote speaker and industry expert whose speaking topics include Art & Design, Beauty, Business Leadership, Executive Leadership, Female Leadership, Strategic Leadership, Women in Business -
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Laurie Lam is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Laurie Lam for your event is available upon request. Laurie Lam generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Heather Lane, Sara Blakely, Katherine (Winter) Sellery, Lydia Barron and Laura Correnti. Contact All American Speakers for ratings, reviews, videos and information on scheduling Laurie Lam for an upcoming live or virtual event.
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