Media Entrepreneur & Gen Z Engagement Expert; CEO & Co-Founder, Shit You Should Care About; Co-Author, "Make It Make Sense"
Lucy Blakiston Biography
Lucy Blakiston is a New Zealand media entrepreneur and the co-founder and CEO of Shit You Should Care About, known as SYSCA, a youth-focused media company. Blakiston launched SYSCA with Ruby Edwards and Olivia Mercer, starting as a WordPress blog created during a political science lecture. The platform was designed to help young people engage with current events and news in an accessible way.
Blakiston applied skills developed from managing a One Direction fan account as a teenager—including social media management, photo editing, and audience engagement—to shape SYSCA’s distinctive editorial voice. SYSCA gained international recognition as its Instagram page grew to over 1 million followers, with posts shared by public figures and coverage of major events such as the Covid-19 pandemic, Black Lives Matter protests, and elections in the United States and New Zealand. Today, SYSCA operates as a global media ecosystem, featuring two podcasts, a daily newsletter, and a following of more than 3.5 million on Instagram.
As editorial director, Blakiston emphasizes accessibility and empathy in SYSCA’s content. The platform offers a free daily newsletter and is funded by subscribers who pay for premium content, including a book club, personal essays, and articles from contributing writers. Blakiston frequently speaks and consults on Gen Z engagement and digital media strategy, advising organizations on connecting with younger audiences.
In addition to her digital media work, Blakiston is the co-author of "Make It Make Sense," a collection of essays written with poet and writer Bel Hawkins. The book addresses the challenges faced by millennials and Gen Z in the digital age, offering commentary on contemporary culture and mental health.
Blakiston has received recognition in New Zealand, including the Go Media Young New Zealander of the Year Award, for her contributions to youth media and digital journalism. Through her work with SYSCA and beyond, Blakiston continues to influence how young people engage with news, culture, and social issues.
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Lucy Blakiston Videos
Lucy Blakiston – Shit You Should Care About – beyond tellerrand Berlin 2025
You know how some chats feel like they’re being held hostage by a PowerPoint deck? Well, this isn’t that. In this chat, Lucy Blakiston –...
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What topics does Lucy Blakiston speak about?
Lucy Blakiston is a keynote speaker and industry expert whose speaking topics include Author, Entrepreneurship, Executive Leadership, Generational Issues, Modern Media, News & Media, Social Entrepreneurship, Social Media -
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Lucy Blakiston generally travels from New Zealand, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Lucy Blakiston is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Lucy Blakiston for your event is available upon request. Lucy Blakiston generally travels from New Zealand and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Allyson Kapin, Amy Jo Martin, Jean Case, Matt Britton and Nicole Yeary. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lucy Blakiston for an upcoming live or virtual event.
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