Sales Psychologist & Business Transformation Expert; CEO & Founder of PowerUpSuccess Group; Author of "The DNA of a Sales Superstar"; International Keynote Speaker
Raymond Phoon Biography
Raymond Phoon is a sales psychologist, author, international keynote speaker, and business transformation expert with more than 34 years of experience in sales, marketing, leadership, and business across the technology, financial services, FMCG, automotive, insurance, and banking sectors. Phoon has built a career with multinational corporations worldwide, offering expertise in sales performance, motivational speaking, and leadership coaching. As CEO and founder of PowerUpSuccess Group, Phoon is recognized for his work in sales and leadership training, collaborating with Fortune 500 organizations to develop leaders, strengthen teams, and drive sustainable business impact.
Phoon is the creator of several frameworks and tools that have influenced organizational approaches to sales performance. He developed "The Power of I," created "Sales Dynamics," and introduced the Sales Success Strategies Power Cards and "The Sales Star Inventory" profiling tool. The Sales Star Inventory was featured in his book "The DNA of a Sales Superstar" and was adapted from the Directive Communication Psychology Colored Brain Communication Inventory. The Sales Star Inventory Toolkit is used in more than 17 countries and has reached over 180,000 participants and 250 organizations, supporting the discovery of industry-specific sales strategies.
As an author, Phoon has written works that provide insights for professionals in sales, leadership, and business development. In addition to "The DNA of a Sales Superstar," he authored "Success Guide 2.0 — Time Tested Success Principles that Will Help Transform You From Good to Great," which offers principles, quotes, and stories on leadership, perseverance, teamwork, self-belief, excellence, and innovation. A past president of the Malaysian Association of Professional Speakers, Phoon is a business award winner and talent development expert, having trained and mentored more than 600 professional coaches, consultants, and corporate trainers in personal branding, selling training services, and learning transfer best practices.
Phoon is among the top 15 percent of accredited speakers globally and is regularly featured at business conventions, forums, business shows, and industry publications. He has served as a business coach to Fortune 500 organizations and has worked in cities across the US, UK, Australia, South Africa, Poland, Spain, the Middle East, China, Japan, Thailand, Indonesia, the Philippines, Singapore, and Malaysia, leading business improvement and supporting transformational growth. With more than 20 years in the learning and development industry, Phoon is also a certified virtual presenter, having delivered over 50,000 hours of virtual engagements to participants worldwide. His approach integrates behavioral psychology with practical sales strategy, providing organizations with guidance to unlock the potential of their teams.
Raymond Phoon Videos
Selling with a Difference
Raymond Phoon, Sales Psychologist & Master Trainer of PowerUp Success delivering his talk in Malaysian Association of Professional Speakers...
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What topics does Raymond Phoon speak about?
Raymond Phoon is a keynote speaker and industry expert whose speaking topics include Asian & Pacific Heritage, Business Coaching, Business Consulting, Business Leadership, Disruptive Thinking, Education, European Heritage, Leadership, Marketing, Motivational, Sales, Technology, Thought Leadership -
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Raymond Phoon is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Raymond Phoon for your event is available upon request. Raymond Phoon generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ron Broussard, Albert Kaufman, R "Ray" Wang, Michelle Courtney Berry and Robert Cialdini. Contact All American Speakers for ratings, reviews, videos and information on scheduling Raymond Phoon for an upcoming live or virtual event.
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