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Mourad Lahlou

Chef and Creator of New Moroccan Cuisine

Mourad Lahlou

Mourad Lahlou

Chef and Creator of New Moroccan Cuisine

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Live Event: $10,000 - $20,000
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Authors, Celebrity Chefs, Food, Lifestyle
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Mourad Lahlou Biography

Memory is the key that unlocked and defines the inspired cuisine of Mourad Lahlou, chef/owner of the Michelin-starred, wildly popular San Francisco restaurant Aziza, named for his mother. He is the author of MOURAD: NEW MOROCCAN, already chosen as one of the best cookbooks of 2011 by Bon Appetit and many major newspapers. It is a story-driven exploration of Lahlou’s sensual cooking style—a nuanced balance of traditional flavors and techniques from Morocco fused with today’s freshest ingredients from Northern California. A semi-finalist for the James Beard Foundation’s Best Chef: Pacific, Mourad won Food Network’s Iron Chef America by the largest margin in the show’s history.

Arriving in California from Morocco at 17 in 1985 to go to college, a homesick Mourad began to channel memories of watching his mother and aunts cooking in their sprawling family home in the ancient medina of Marrakesh. As a child, Mourad would sit in the kitchen, listening to the daily ritual melodrama of the adults arguing over what to have for the midday meal—and the inevitable outcome, the menu his grandfather had in mind all along. “Grandpa, my first role model and my lifelong idol, wasn’t a dictator. He was an executive chef,” he says with a smile. Accompanying his grandfather on his treasure hunt to the market afterward, Mourad developed a lifelong appreciation of raw materials and their possibilities.

In his San Francisco kitchen, without any training, he began to experiment, remembering, refining and reinventing as he went along. Initially cooking for himself, then for friends, and then for friends of friends, he completed a master’s degree in macroeconomics, but the lure of the kitchen pulled him from his doctorate. He opened his first restaurant, which earned three stars right away, in San Rafael, California, in 1997, and the decidedly modern Aziza in 2001.

“I became a cook in a way that could scarcely have been more different than [other chefs],” he says. “I learned from memory.” His mother may not have been by his side to teach him, but the voices of her and all the other women who helped raise him were in his head, “and it turned out they really wanted to get out.” Now, he says, “I hear myself talking to my cooks: “When is it done? Taste it! It’s done when it tastes good!”

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Mourad Lahlou Speaking Topics

  • Cooking From Memory: My Mother's Moroccan Kitchen, and the Stories That Go With It

  • New Moroccan: How a New Cuisine Was Born

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FAQs on booking Mourad Lahlou

  • How do I book Mourad Lahlou to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Mourad Lahlou for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Mourad Lahlou, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Mourad Lahlou or any other speaker of your choice.

  • What are the speaker fees for Mourad Lahlou

    Speaking fees for Mourad Lahlou, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mourad Lahlou are for live events and for virtual events. For the most current speaking fee to hire Mourad Lahlou, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Mourad Lahlou speak about?

    Mourad Lahlou is a keynote speaker and industry expert whose speaking topics include Authors, Celebrity Chefs, Food, Lifestyle.

  • Where does Mourad Lahlou travel from?

    Mourad Lahlou generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is Mourad Lahlou’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mourad Lahlou for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mourad Lahlou for your next private or corporate function.

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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Mourad Lahlou or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Mourad Lahlou is a keynote speaker and industry expert who speaks on a wide range of topics such as Cooking From Memory: My Mother's Moroccan Kitchen, and the Stories That Go With It and New Moroccan: How a New Cuisine Was Born. The estimated speaking fee range to book Mourad Lahlou for your event is $10,000 - $20,000. Mourad Lahlou generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Spike Mendelsohn, Scott Conant, Buddy Valastro, Adam Richman and Richard Blais. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mourad Lahlou for an upcoming live or virtual event.

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