Grammy-Nominated Hip-Hop Artist & Singer
Latto Biography
Latto is an Atlanta-based rapper and singer recognized for her progression from teenage reality TV contestant to Grammy-nominated artist in the hip-hop industry. At age 10, Latto decided to pursue a career in rap and began writing her own songs. Before her television debut, she built a local following by performing at events and opening for other artists. At 16, she joined the cast of the Queen Latifah- and Jermaine Dupri-produced Lifetime reality TV show "The Rap Game." Latto won the competition but declined the offered recording contract, choosing instead to remain independent, a decision that would shape her approach to the music business.
After releasing several mixtapes and EPs that expanded her regional presence, Latto achieved national recognition with the single "Bitch from da Souf," which earned double platinum certification from the RIAA and marked her first entry on the Billboard Hot 100. Following her signing with RCA Records, the track was included as the lead single on her debut studio album "Queen of da Souf," which appeared on the Billboard 200 and featured the platinum-certified single "Muwop" with Gucci Mane. Latto later adopted her current stage name, reflecting a shift in her public image. She released "Big Energy," a track that became her signature anthem. Latto became the first female rapper to have a number-one record at Pop, Rhythm, and Urban Radio with the same single, and the first solo female rapper from Atlanta to receive both Gold and Platinum RIAA certifications. "Big Energy" reached number three on the Billboard Hot 100 and was certified triple Platinum.
"Big Energy" served as the lead single from her second studio album, "777," which reached number 15 on the Billboard 200. To promote the album, Latto embarked on her first headlining tour, the 777 Tour, performing in major U.S. cities. She was recognized as Variety's Breakthrough Artist and won Song of the Year for "Big Energy" at the BET Hip Hop Awards, with "777" nominated for Album of the Year. Latto also received the BET Award for Best New Artist and Best Female Hip Hop Artist, and was honored with the Powerhouse Award at Billboard's Women in Music Awards.
Latto featured on Jung Kook's single "Seven," which topped both the Billboard Hot 100 and Billboard Global 200, and released "Put It on da Floor Again" with Cardi B, peaking at number 13 on the Hot 100. "Seven" remained number one on Billboard's Global chart for six consecutive weeks, and Latto won an MTV VMA for Song of the Summer for the collaboration. She was also included in the Forbes 30 Under 30 list for music. Her third studio album, "Sugar Honey Iced Tea," made history as she became the first solo female rapper from Atlanta to reach number one on Billboard's Top Rap Albums chart. In 2026, Latto announced that her album "Big Mama" would be her retirement album.
Latto returned to reality TV as a judge on Netflix's reboot of "Rhythm + Flow," joining Ludacris and DJ Khaled and providing insight from her experience as a former contestant. She has performed on major late-night television shows and award broadcasts, including the Billboard Music Awards, The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and the BET Awards. Beyond her music career, Latto founded the Win Some Give Some Foundation to support at-risk young women. With multiple chart-topping singles, industry milestones, and community initiatives, Latto is a prominent figure in contemporary hip-hop and rap music.
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Latto Videos
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How do I book Latto to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Latto for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Latto, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Latto or any other speaker of your choice. -
What are the speaker fees for Latto
Speaking fees for Latto, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Latto are $200,000 and above for live events and available upon request for virtual events. For the most current speaking fee to hire Latto, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Latto speak about?
Latto is a keynote speaker and industry expert whose speaking topics include Black Heritage, College, Entertainment, Music -
Where does Latto travel from?
Latto generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Latto’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Latto for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Latto for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Latto or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Latto is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Latto for your event is $200,000 and above. Latto generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are City Girls, Jessie Reyez, T-Pain, Billie Eilish and Kali Uchis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Latto for an upcoming live or virtual event.
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