Heather Lutze Speaking Topics

• Seeing is Believing: YouTube For Viral Visibility and Business Success! YouTube is the #2 SEARCH ENGINE on the Internet! Get found here and profit for your business.

  With over 800 million unique visitors every month, 100 million people taking social action (likes, shares and comments) each week, and considering that YouTube gets more searches each month than Yahoo or Bing, YouTube istheSocial Media site that captures consumers’ attention in a whole new, exciting and profitable way. You might have noticed that YouTube videos turn up more and more frequently on Google searches and they really stand out. They get noticed. Cash in on the huge numbers of people who agree that “seeing is believing” and would rather be shown, not told. In this talk, Heather inspires, engages and informs with easy to implement, practical YouTube strategies. Get your creativity on and find out how using YouTube in your social media marketing can bring you new business and new opportunities.

  This powerful presentation includes:

  Not a videographer? Why you can and should still use Youtube

  All the ins and outs of creating your own YouTube channel

  Effective use of keywords in video titles and descriptions

  Keep it fun -- creating effective videos on the cheap

  Video? What video? – some great ideas

  How to get business with YouTube

  The Findability Formula for YouTube is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube.

• Leveraging LinkedIn: B2B Social Media For Profit Get LinkedIn with the IN-Crowd!

  With 70 million users worldwide, a new member every single second, members including execs from all Fortune 500 companies, and 80% of corporations currently using it as a recruitment tool, LinkedIn istheSocial Media site for anyone who sells business to business. Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is in fact the must-have social site for every professional. In this talk, Heather inspires, engages and informs with easy to implement, practical LinkedIn strategies. Find out how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring you new business and new opportunities.

  This powerful presentation includes:

  The many benefits of LinkedIn, such as becoming findable to a more “elite” audience

  Integrating employees’ LinkedIn profiles to benefit the company as a whole

  Setting up and optimizing your LinkedIn profile and business page Benefits of starting your own Linkedin Group

  Using LinkedIn to attract new business

  Using Linkedin Applications

  Automating your profile

  The Findability Formula for LinkedIn is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on Linkedin.

• 140 Characters To Business Domination: Tweet to the Top of Search Results and Win New Business. 140 Characters to Business Success!

  With over 140 million active users, 460,000 new users added every day,and 340 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing Social Media platforms on the Net. Do you think tweeting is for the birds? This Social Media site is often overlooked by businesses that don’t get it or don’t know how to successfully use it. That’s a shame, because Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers! In this talk, Heather inspires, engages and informs with easy to implement, practical Twitter strategies that make sense. Learn to participate in real-time conversations, connect directly with consumers and influencers in your industry, and generate new business.

  This presentation will cover:

  Building a Twitter following that’s interested in your brand and what you do

  Setting up and optimizing your Twitter account for findability

  To tweet it or not to tweet it – the how’s, what’s and why’s

  How to get real business from Twitter

  Making sense of hashtags

  It’s time to dispel the myths . . . Learn the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a “how-to” approach at dominating search results and market share online.

• Facebook: Social Media for Profit, Just the Way You LIKE it! The Marketing Window to the World! With over 800 million users,

  50% of whom log in every single day and are on the site an average of 20 hours a week, with over 900 million objects like Business pages, groups, and events that people interact with, Facebook is the mega social site you shouldn’t ignore if you want to stay current and keep your business growing. Wouldn’t you like it to be your content, your message, that’s being so enthusiastically shared? In this no-nonsense talk, Heather inspires and informs with easy to implement, practical Facebook strategies that finally make sense. Find out how keyword research, a well optimized page, a simple marketing plan, combined with genuine engagement with your fans, can combine to bring you new business and new opportunities.

  This powerful presentation includes:

  Setting up and optimizing your Facebook Business page and business profile

  The what, where, why and how of Facebook posts

  How to get real business with Facebook

  Fantastic Facebook features and apps

  The skinny on Facebook ads

  The Findability Formula for Facebook is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to successfully market your business on the biggest social site of all time, Facebook.

• Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing More and more, the world navigates the Web with their thumbs, via Smartphones or Tablets. How can your business take advantage of this and innovate NOW for Findability and pr

  Fully 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Adapt or Die…Which Do You Choose For Your Company? Your goal is to attract the right customers and persuade them to purchase. But with people searching in so many different places, how do you ensure that your business is the one that gets found? Did you know that Social Media sites like Twitter, YouTube, LinkedIn and Twitter are SEARCH ENGINES! Be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites. "Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly."

  • Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performance

  The presentation covers:

  Becoming findable under the right keywords

  How to setup and optimize your Social Media sites

  How to get real paying business from Social Media

  Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.

  CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos

  CEO Interview and Case Study with Governor of Colorado John Hickenlooper

  CEO Interview and Case Study with Keeg

• Findability Formula: Drive Customers to Your Door When They Are Ready To Buy! Draw Customers to Your Website – When They Are Ready To Buy!

  To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engines find you, including what tangible steps you can take to direct a successful online marketing campaign. This presentation is about the underlying strategy, tactics and tools you can use to successfully market your business and get found online, through a combination of strategies such as SEO, PPC and Social Media. This is the Findability Formula – a holistic approach to dominating search results and market share online.

  This presentation will cover:

  • How to be found online – and what to do if you aren’t!

  • Finding your top performing keywords to optimize your site

  • The keys to Pay Per Click Advertising

  • Using Social Media successfully

  Search Engine expert Heather Lutze has cracked the code for driving the right online customers to your virtual door – when they are ready to buy! Heather draws back the curtain and reveals what web developers and computer nerds should know but probably don’t!

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