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Robbie Kellman Baxter

Marketing Expert & Strategy Consultant, Author of "The Membership Economy"

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Robbie Kellman Baxter Biography

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised over 100 organizations in over 20 industries on growth strategy.

A sought-after writer and keynote speaker, Baxter has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. She has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. She is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.

As the author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue," a book that has been named a top 10 marketing book of all time by BookAuthority, Baxter coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Her expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Her new book, "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave," releases in March, 2020.

Prior to launching Peninsula Strategies, Baxter was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

Speaking Topics
  • How the Membership Economy is Changing Everything

  • Beyond Subscriptions: Best Practices in Building Loyalty & Community

  • The 7 Principles of the Membership Economy

  • Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

  • How the Membership Economy is Changing Customer Expectations

Videos
Books
The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave

The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

FAQs
  • HOW TO BOOK Robbie Kellman Baxter?

    Our booking agents have successfully helped clients around the world secure talent like Robbie Kellman Baxter for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Robbie Kellman Baxter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Robbie Kellman Baxter or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Robbie Kellman Baxter?

    Booking fees for Robbie Kellman Baxter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Robbie Kellman Baxter, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Robbie Kellman Baxter?

    All American Entertainment has successfully secured celebrity talent like Robbie Kellman Baxter for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Robbie Kellman Baxter for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Robbie Kellman Baxter or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Robbie Kellman Baxter or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Marketing Expert & Strategy Consultant, Author of "The Membership Economy"

Travels From:
San Francisco Bay Area, CA, USA
Speaking Fee:

Robbie Kellman Baxter Biography

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised over 100 organizations in over 20 industries on growth strategy.

A sought-after writer and keynote speaker, Baxter has presented to alumni organizations at Stanford, Harvard and Haas, associations including the AICPA, the American Society of Association Executives, and the National Restaurant Association and organizations including the Wall Street Journal, and Coursera. She has been quoted on business issues in the Wall Street Journal, The New York Times, and Consumer Reports, and has had pieces published in HBR.org, CNN.com, Associations Now and the Journal for Quality & Participation. She has created and starred in eight video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership. She is also on the board of Amava, an organization dedicated to helping people stay active and engaged post-career.

As the author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue," a book that has been named a top 10 marketing book of all time by BookAuthority, Baxter coined the popular business term “Membership Economy”, which is now being used by organizations and journalists around the country and beyond. Her expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations. Her new book, "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave," releases in March, 2020.

Prior to launching Peninsula Strategies, Baxter was a strategy consultant at Booz-Allen & Hamilton, a New York City Urban Fellow and a Silicon Valley product marketer. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.

Robbie Kellman Baxter Speaking Topics

  • How the Membership Economy is Changing Everything

  • Beyond Subscriptions: Best Practices in Building Loyalty & Community

  • The 7 Principles of the Membership Economy

  • Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

  • How the Membership Economy is Changing Customer Expectations

Robbie Kellman Baxter Videos

  • Is the 'forever transaction' business model ethical? | Robbie Kellman
    Is the ‘forever transaction’ business model ethical?
  • Business revolution: What is the membership economy?
    Business revolution: What is the membership economy?
  • Robbie Kellman Baxter Speaker Reel
    Speaker Robbie Kellman Baxter, Author of "The Membership Economy" and founder of Peninsula Strategies.

Robbie Kellman Baxter Books

FAQs on booking Robbie Kellman Baxter

  • How to book Robbie Kellman Baxter?

    Our booking agents have successfully helped clients around the world secure talent like Robbie Kellman Baxter for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Robbie Kellman Baxter, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Robbie Kellman Baxter or any other celebrity of your choice.
  • How much does it cost to book Robbie Kellman Baxter?

    Booking fees for Robbie Kellman Baxter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Robbie Kellman Baxter, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Robbie Kellman Baxter?

    All American Entertainment has successfully secured celebrity talent like Robbie Kellman Baxter for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Robbie Kellman Baxter for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Robbie Kellman Baxter or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Robbie Kellman Baxter or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Robbie Kellman Baxter is a keynote speaker and industry expert who speaks on a wide range of topics such as How the Membership Economy is Changing Everything, Beyond Subscriptions: Best Practices in Building Loyalty & Community, The 7 Principles of the Membership Economy, Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth and How the Membership Economy is Changing Customer Expectations. The estimated speaking fee range to book Robbie Kellman Baxter for your event is $20,000 - $30,000. Robbie Kellman Baxter generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Amin Toufani, Jalak Jobanputra, Changpeng Zhao, Dan Schulman and Erica Dhawan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robbie Kellman Baxter for an upcoming live or virtual event.

Robbie Kellman Baxter Speaking Topics

  • How the Membership Economy is Changing Everything

  • Beyond Subscriptions: Best Practices in Building Loyalty & Community

  • The 7 Principles of the Membership Economy

  • Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

  • How the Membership Economy is Changing Customer Expectations

Robbie Kellman Baxter Speaker Videos

  • Is the 'forever transaction' business model ethical? | Robbie Kellman
    Is the ‘forever transaction’ business model ethical?
    Business revolution: What is the membership economy?
    Business revolution: What is the membership economy?
  • Robbie Kellman Baxter Speaker Reel
    Speaker Robbie Kellman Baxter, Author of "The Membership Economy" and founder of Peninsula Strategies.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Robbie Kellman Baxter

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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The 2022 Speaking Industry Benchmark Report