Subscription Business Model Expert; Author; Coined 'Membership Economy'
Robbie Kellman Baxter Biography
Robbie Kellman Baxter is recognized as an authority on subscription pricing and membership business models. She coined the phrase "Membership Economy," a term now widely used by organizations and journalists in the business sector. Before founding her consulting firm, Peninsula Strategies, Baxter worked as a strategy consultant at Booz-Allen & Hamilton, served as a New York City Urban Fellow, and held a product marketing role in Silicon Valley. She holds an MBA from Stanford Graduate School of Business and graduated with honors from Harvard College.
Baxter advises companies on maximizing the potential of subscription pricing, digital communities, and freemium models to foster lasting customer relationships. As a consultant, she has worked with more than 100 organizations across over 20 industries, including the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro. Her client list also includes eBay, Oracle, Netflix, and Electronic Arts. Peninsula Strategies is a resource for businesses seeking to develop sustainable recurring revenue, serving both startups and global enterprises.
Baxter is the author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue," which anticipated the shift from ownership to membership and the rise of subscription pricing. The book was named a top 10 marketing book of all time by BookAuthority. Her second book, "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave," provides guidance on every phase of a subscription business, from initial testing to scaling for growth. These works have established Baxter as a leading voice in business strategy and customer loyalty.
In addition to her consulting work, Baxter is a keynote speaker, presenting at conferences, association meetings, trade shows, and universities worldwide, as well as to private audiences at major companies. She has spoken for organizations such as Harvard University, Stanford University, the American Society of Association Executives, and the National Restaurant Association. Baxter also hosts the podcast "Subscription Stories," where she interviews business leaders about leveraging subscription pricing and membership models to transform industries and build long-term customer relationships. Through her books, speaking engagements, and podcast, Baxter influences how businesses approach recurring revenue, customer retention, and the evolving landscape of commerce.
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Robbie Kellman Baxter Speaking Topics
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What Your Organization Needs to Learn from the Membership Economy
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How the Membership Economy is Changing Customer Expectations
Robbie Kellman Baxter Videos
Ep 421 How to Create Recurring Revenue with Robbie Kellman ...
Robbie Kellman Baxter the author of The Membership Economy and The Forever Transaction — two of the world's leading experts on subscription ...
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What topics does Robbie Kellman Baxter speak about?
Robbie Kellman Baxter is a keynote speaker and industry expert whose speaking topics include Business Authors, Business Consulting, Business Growth, Business Leadership, Corporate Strategy, Disruptive Thinking, Economy, Finance, Strategic Leadership, Thought Leadership, Virtual, Women in Business -
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Robbie Kellman Baxter is a keynote speaker and industry expert who speaks on a wide range of topics such as What Your Organization Needs to Learn from the Membership Economy, How the Membership Economy is Changing Customer Expectations, Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth, The 7 Principles of the Membership Economy, Beyond Subscriptions: Best Practices in Building Loyalty & Community and How the Membership Economy is Changing Everything. The estimated speaking fee range to book Robbie Kellman Baxter for your event is available upon request. Robbie Kellman Baxter generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erica Dhawan, Dr. Jackie Freiberg, Richard Florida, James Citrin and Liz Ryan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robbie Kellman Baxter for an upcoming live or virtual event.
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